Sustainable U.S. Soy Label
Featuring the Sustainable U.S. Soy Label is Smart Business
Consumers care about where their food comes from and how it’s produced.
The Sustainable U.S. Soy packaging label is an easy way for companies to showcase their dedication to responsible sourcing and environmental stewardship. The mark shows that a product meets strict sustainability standards, demonstrating transparency and trust to environmentally-conscious shoppers.
Why Choose the Sustainable U.S. Soy Label?
- Consumer Trust: Research shows that environmental concerns strongly influence the consumer behavior of Gen Z and millennials.1 The label makes it easy for buyers to choose products made with sustainable U.S. Soy.
- Global Recognition: More than 1,000 products worldwide feature the Sustainable U.S. Soy and Fed with Sustainable U.S. Soy labels, with more being added every week. The labels are featured on everything from consumer-packaged food products, such as tofu and tempe, to animal feed used for poultry, swine, and farmed seafood.
- Business Growth: Brands incorporating the label have seen real benefits. In Korea, Sajo Daerim’s sales increased by 23% less than a year after adding the label to its soybean paste products2.
- Access to Green Financing: In regions like Indonesia, using the label has even helped companies access sustainability-linked loans, opening doors for business expansion.
“Major local banks in Indonesia have launched sustainability-linked loans for small and medium-sized entities like us. In this sense, using the Sustainable U.S. Soy logo can help us access this type of loan needed for our business expansion in the future.”
Cucup Ruhiyat
CEO of PT. Azaki Food International
Answering Consumer Demand for Sustainability
Shoppers are more informed and conscious than ever before.
The Sustainable U.S. Soy labels help consumers find sustainable food options and make educated buying decisions. By featuring the label, companies demonstrate leadership in responsible food production, while supporting a more sustainable food system.
“The Sustainable U.S. Soy logo serves as a credible endorsement of Miracle’s commitment to sustainability. The logo can also enhance consumer confidence. In a competitive marketplace, the Sustainable U.S. Soy logo differentiates Miracle from our competitors.”
Cielo Reyes
President, Miracle Soybean Food International Corporation, Philippines
How is Sustainable U.S. Soy Verified?
The U.S. Soy Sustainability Assurance Protocol (SSAP) verifies that U.S. Soy is grown in accordance with a national system of sustainability and conservation laws and regulations. With careful implementation of the best agricultural production practices on more than 270,000 U.S. soybean farms, the SSAP ensures:
- Responsible farming practices that protect land and water while increasing land use efficiency
- Biodiversity and high carbon stock by not growing soybeans on protected wetlands, grasslands, forest, or other protected areas
- Public and labor health and welfare through protection under U.S. laws providing for fair labor standards
- Continuous improvement through innovative technology and best management strategies
- Transparency and verification through SSAP certificates for sustainable soy shipments worldwide
License the Label for Free
The Sustainable U.S. Soy labels are available at no cost to international companies meeting the following criteria:
- Whole Soybean Products: Must contain at least 90% sustainable U.S. Soy
- Food & Animal Feed: Must contain at least 60% sustainable U.S. Soy
- Animal Products (poultry, pork, seafood): Companies can use either the “Sustainable U.S. Soy Label” or the “Fed with Sustainable U.S. Soy” label if at least 60% of the soy in the feed comes from SSAP-verified sources
Be a Brand Leader in the Sustainable Movement
With sustainability shaping consumer choices and business strategies worldwide, now is the time to showcase your commitment.
The Sustainable U.S. Soy label provides credibility, differentiation, and market opportunity – all while making a positive impact on the planet. Getting started is simple. Before using the label, a license agreement is signed to ensure compliance. Once approved, your company can proudly display the label and give consumers a reason to choose your brand.
Working Together for a Sustainable Future
Give your brand a competitive advantage while supporting soy production practices that are good for people and the planet. Contact USSEC today to learn more about integrating the Sustainable U.S. Soy label into your packaging and marketing strategy.
1. Deloitte 2025 Gen Z and Millennial Survey https://www.deloitte.com/content/dam/assets-shared/docs/campaigns/2025/2025-genz-millennial-survey.pdf
2. Sang Hoon Kim, Sajo Daerim Corporation, Seoul, Korea
