Vision, Mission & Strategy
USSEC is driven by a clear sense of purpose and a forward-looking vision. This foundation guides our work every day as we connect high-quality and sustainable U.S. Soy with global needs.
“At USSEC, we believe in the promise of U.S. Soy to nourish a growing world through the leading sustainable agriculture practices of U.S. farmers. Our work is built upon decades of mutual trust and collaboration, and we are honored to partner with communities across the globe to expand market access to the highest quality, most sustainable soybeans in the world.”
Jim Sutter
CEO, USSEC
Our Vision
USSEC’s vision is clear and ambitious:
U.S. Soy is a trusted, sustainable source of nutrition and energy worldwide.
This aspiration fuels our dedication to ensuring U.S. Soy remains a preferred choice for customers around the globe, contributing to a more sustainable future.
Our Mission
To achieve our vision, we are focused on our core mission:
Maximize the utilization, value and access to markets of U.S. Soy around the world.
We work tirelessly to create opportunities and build strong relationships that enhance the global presence and impact of U.S. Soy.
Our Strategy
Our strategy is built on a proactive and collaborative approach:
Create a preference for U.S. Soy by nurturing relationships, growing awareness and demonstrating value.
This involves deep engagement with our partners, proactive communication about the benefits of U.S. Soy, and clear evidence of its value in diverse applications.
How We Deliver
To bring our strategy to life, we focus on these key strategic goals:
Differentiate
Differentiate the quality and value of U.S. Soy from other nutrition and energy products.
Elevate
Collaborate with partners across the U.S. supply chain to elevate a preference for U.S. Soy products in existing markets and spark demand in worldwide markets.
Attain
Attain access to markets for U.S. Soy through cooperation with a variety of diverse global stakeholders.
