Americas

The Americas region ranks as the second-largest customer of U.S. Soy. Rising populations, economic improvements and middle-class expansion have increased livestock production and meat consumption, further driving soy demand.

Soy demand in the Americas region is primarily fueled by the feed industry, which supplies poultry, pork and aquaculture production. Key markets such as Mexico and Colombia continue to be major importers, with large-scale poultry and pork industries anchoring soy consumption. Meanwhile, emerging markets like Nicaragua and Honduras show growth potential.

Price sensitivity remains a defining characteristic of the region, and Brazil and Argentina are strong competitors. However, U.S. Soy is preferred due to its quality, consistency, and sustainability initiatives. The Soy Excellence Center Americas enhances the skills of early- to mid-career protein professionals to help meet local nutrition and food security needs. 

Looking ahead, soy demand in the Americas is expected to remain strong, supported by population growth, increased meat consumption and an expanding aquaculture sector. U.S. Soy’s reputation for high-quality, sustainable production will help maintain its competitive edge. Growing demand for high oleic soybean oil and sustainable sourcing presents further opportunities for U.S. Soy, particularly in niche markets and value-added segments.