USSEC’s Moms to China Program Marks Third Trip
USSEC’s Moms to China program is making its third trip to that country this week.
The Moms Advocating for GM Technology In China (MAGIC) III meetings are taking place from December 14-18.
In September 2014, USSEC sent four female agriculture representatives to China to forge connections with Chinese moms about the safety of GMO soybeans. The second USSEC delegation visited China from February 2-5, 2015 to participate in another series of meetings with their Chinese counterparts.
This time, the team of International Soy Growers Alliance (ISGA) members representing farm women and moms includes United Soybean Board (USB) director Nancy Kavazanjian, CommonGround volunteer Dawn Scheier, and Pilu Giraudo of Argentina. The women are in China to meet with Chinese social media key opinion leaders (KOLs) to discuss the safety of biotechnology; organize a town hall meeting with a science-based online platform to discuss the safety of biotechnology; and create video footage from the town hall meeting that will be used on the Chinese language ISGA website.
This visit is expected to help generate hundreds of thousands of website views sending a positive message of the safety of biotechnology with the ability to leverage those views and demonstrate to Chinese government officials the commitment of the ISGA soybean growers to support their efforts to communicate the safety of biotechnology to the Chinese public.