USSEC’s Moms to China Program Continues To Show Success
USSEC continues to mark successes related to its third Moms to China mission, which took place in early December as part of the International Soy Growers Alliance (ISGA). The goal of the mission was to engage with Chinese key opinion leaders (KOLs) to help build confidence in the safety and importance of biotechnology while highlighting how this technology can enhance sustainable food security.
The KOL engagement achieved about 600,000 impressions and an event held at the Guokr Food Lab achieved about 100,000 impressions, which does not account for the impressions generated by non-KOLs who attended the events and shared it among their WeChat friends’ circles.
The Chinese language website, www.soyfarms.com, developed by USSEC, has posted a video of the Guokr event. Although the website is in Chinese, the video is in English with Chinese subtitles. To watch the video, please click here.