USSEC introduced the new USSEC Middle East/North Africa (MENA) and Asia Subcontinent (ASC) regional structure at a commercial conference held at the Hyatt Regency Dubai in Dubai, UAE on December 12-13, 2012.  This event marked the first time that USSEC has brought together a large group of soy protein commercial decision makers from this region.  The conference provided a regional forum to connect USSEC leadership and team members, represented by U.S. trade and industry representatives, U.S. grower leaders, regional FAS leaders and regional soy protein commercial leaders and influencers.

The USSEC Commercial Conference was covered by Poultry Middle East and North Africa Magazine.  Poultry Middle East and North Africa Magazine, started in 1979, is the only Arabic magazine of its kind, covering agriculture and farming in the Middle East and North African region.  This respected technical science magazine is published every three months with a circulation of 26,000.