China is U.S. soy’s largest international destination, importing 849 million bushels of whole U.S. soybeans in the most recent marketing year. Many of those customers, including some who feed U.S. soy meal to poultry, livestock and fish, will travel to the United States in September to get an update on this year’s crop. While they’re here, they’ll visit soybean farms and participate in the 2013 U.S. Soy Global Trade Exchange in Davenport, Iowa.

In a feature article from the United Soybean Board, Xiaoping Zhang, the U.S. Soybean Export Council (USSEC) country director in China, discusses why activities like these are so important to increasing demand in this valuable market. Read more.