USSEC Provides Trade and Technical Services to Soybean Oil Refineries in Mexico
- General News
USSEC recently provided trade and technical services to two Mexican soybean oil refineries. USSEC consultant Pedro Gonzalez visited a pair of soybean oil refineries that crush U.S. soybeans to extract and refine crude oil. At a refinery located in Cordoba, Mr. Gonzalez provided trade servicing that focused on USSEC’s cooperation with the refinery to increase the sales of soybean oil, including such activities as a 2014 promotion campaign and the refinery’s participation in trade events in Mexico. He also explained the advantages of developing an identified brand of soybean oil for the consumer market.
At the second refinery, located in Tehuacan, Mr. Gonzalez met with the general and sales directors to discuss the trade support that USSEC can provide to help introduce their soybean oil to a government agency with 25,000 stores in the country. Negotiations with this agency will be completed in the first quarter of 2014. Additionally, Mr. Gonzalez provided technical services focusing on the advances in soybean processing and refining of soybean oil. He also explained the advantages of soybean oil over other vegetable oils, discussing higher yield, and its better flavor and lighter color when used to fry foods.