USSEC to Host First African Trade Exchange

Africa is an important region when it comes to agricultural development. It is even seen by many scientists as the "next Brazil" in terms of land use capacity, and the region's ability to ramp up food production and the subsequent value chains. However, like other regions, Africa is not without challenges. To further understand this region, the U.S. Soybean Export Council (USSEC) is co-hosting a virtual event to explore Africa and its current outlook.

“USSEC is always on the bleeding edge of market development,” says Kevin Roepke, USSEC Regional Director – South Asia and Sub-Saharan Africa. “When asked to explain his greatness on the ice, Wayne Gretzky attributed his success to skating to where the puck is going—not where it is. Africa is clearly a market where the puck is going. Its population, growth and urbanization make it ripe for market development. USSEC is focused on optimally positioning the U.S. Soy industry to capture as many advantages as possible for commercial success in the future.” 

The African Trade Exchange is coming up on Nov. 9 and 10. USSEC is partnering with the U.S. Grains Council (USGC) and World Initiative for Soy in Human Health (WISHH) for the event. It presents the opportunity to learn more about Africa, better understand efforts underway in the region and connect with those who may serve as a future resource, partner and friend. There is no cost to attend. 

“We created the Africa Trade Exchange to introduce buyers to suppliers and educate exporters on the opportunities and challenges of doing business in Sub-Saharan Africa,” Roepke says. “By collaborating with WISHH and USGC, we can reach an extraordinary audience that will enable them to dive in headfirst. This event marks a historic milestone in USSEC programming. The first of its kind, this is evidence of USSEC’s long-term commitment to the region and our optimism on building long-term relationships.” 

A variety of speakers will allow participants to explore topics spanning the entire industry. Emily French of Consiliagra will present her market outlook and strategies, as well as a global soybean and corn outlook. Dr. Andrew Muhammad will be providing an outlook for African feed industry growth. Diaa Ghaly of Transglobe will present an overview of container and bulk freight markets with a focus on Africa. United Soybean Board (USB) and USSEC’s Mac Marshall will also be digging into the implications of COVID-19 on world and agricultural trade. 

Other topics include the state of the West African market, a U.S. Soy industry spotlight, aquafeed production, animal feed production and industrial feed compounding. For more session details, take a look at the agenda preview.

In addition to these speakers and cutting-edge presentations, participants will receive contacts and access in the region. 

“Africa is essentially the world’s last frontier market,” Roepke says. “You don’t get a second chance at a first impression, and this event will enable companies to express their commitment to the region, which will position them for success for decades to come.”

The African Trade Exchange will be recorded, with sessions available on demand after the event. Register today to reserve your ticket to an inside look at the region and its efforts.