USSEC consultants from the EU, Turkey and Russia worked together at EUROTIER 2014, the world’s largest agricultural fair.  This year’s show was held in Hanover, Germany from November 11-14, attracting a massive 156,000 trade professionals.  30,000 of these participants came from outside Germany, including many from non-European countries.

The U.S. soy booth was among the 2,360 exhibitors.  The exhibitors represented 49 countries and presented a comprehensive range of products and services to the animal husbandry sector.  Eight USSEC contractors helping foreign customers with professional knowledge and their ability to speak the local languages staffed the U.S soy stand.  The multitude of visitors at the booth received first-hand information on the availability of U.S. soy products, quality specifications, socio-political and environmental benefits (such as sustainability and integrity), as well as advice on the utilization of U.S. soy in animal/poultry/aquaculture diets and industrial processing.  Foreign customers were educated on the suppliers of U.S. soy, meal, protein concentrates and isolates.  In addition, U.S. government export support programs were explained to them.

On November 12, the USSEC team hosted a special meeting for German and international journalists, industry, and trade officials.  Kelly Stange, U.S. Agricultural Attaché in Berlin, Germany, was the featured speaker.
USSEC consultants Jan van Eys and Dieter Kundrun met with a representative of the World Wide Fund for Nature (WWF) Berlin, a major global green organization, at the U.S. soy booth’s lounge during the show.  Two officials of OVID, the German Oilseed Crushers Association, provided support to the USSEC team at the meeting.