USSEC recently participated in the business meeting and trade show, GH-100.
USSEC consultant Jorge Martínez escorted a team of sales managers of soybean oil refineries and soyfoods manufacturers to promote their U.S. soybean products at the event in Merida, Mexico. GH-100 provides suppliers with the opportunity to meet with purchasing managers and executives from the hotels, restaurants and institutions (HRI) segment who are invited by GH-100 to participate in business meetings.

Two sales managers from two Mexican soybean oil refineries and two soyfoods manufacturers participated in this event working at the USSEC booth and presenting their products in four group meetings and in one-on-one meetings with purchasing managers of HRI companies. The U.S. Soy products promoted were four brands of soybean oils for use for frying in restaurants; one brand of soybean oil fortified with docosahexaenoic acid (DHA); soy beverages; and texturized soybean protein foods. The managers had business meetings with purchasing managers of participating companies such as restaurants and hotels chains in Mexico and Central America.
USSEC and the managers who participated in this event contacted more than 50 purchasing managers and executives of the HRI. As a result of these business meetings, the participating soybean oil refineries will increase their sales an additional 16,000 liters of soybean oil per month and the soyfoods manufacturers are making negotiations to introduce their products to several hotel and restaurant chains in Mexico.