USSEC co-sponsored the 5th Pet Food Forum recently celebrated in Guadalajara, Mexico. USSEC consultants Gerardo Luna, Gustavo Picolla and Ingomar Middelbos attended and participated in this event organized by the Balanced Feeds Manufacturers Association in Guadalajara. This forum had over 150 registered participants, most related to pet food companies, with a number coming from related services companies.

Dr. Middelbos gave a presentation titled “The Uses of Soybeans and Products in Pet Food Formulations,” where he shared the why’s and how’s of incorporating soybean meal, hulls, lecithin and soybean protein concentrate (SPC) in pet food. Mr. Picolla was the closing keynote speaker and talked about “The Importance of Strategic Planning in AgriBusiness,” where he shared the importance of strategic planning and leadership.
After the forum, Mr. Luna and Mr. Picolla continued their trip to Queretaro, Mexico and participated in the monthly board meeting of another feed association, which is the second largest in Mexico. Mr. Picolla gave a talk titled, “A Different View about the Strategic Planning in AgriBusiness,” and both consultants interacted with attendees. Finally, they visited the Swine Producers Association (APQ) where Mr. Luna provided a detailed introduction to USSEC, discussing its nature, structure, and objectives. He suggested later discussion on needs that could be supported and Mr. Picolla gave his lecture about strategic planning. The audience welcomed the presentation and discussion and was very participative.