USSEC Hosts Workshop for Korean Crushing Industry
USSEC hosted the 2015 soybean crushing workshop in Pyongchang, South Korea on August 21 and 22. The objective of the workshop was to discuss the benefit of the U.S. Soy Sustainability Assurance Protocol (SSAP) to the local crushing industry’s marketing strategy.
Participants included CEOs and executives from Korea’s two crushing companies and the Korea Soybean Processors Association (KSPA). USSEC gave a presentation on sustainability and how it is being pursued in the production of U.S. Soy. USSEC reviewed the agricultural environment, focusing on water and land, climate changes, and the increasing demand for foods. The presentation also emphasized a sustainable production system to meet the needs of current and future generations.
During the ensuing discussion, the KSPA chairman agreed with the SSAP and showed a willingness to use the sustainable U.S. Soy trademark in KSPA’s soybean oil and soybean meal marketing once the mark is registered in Korea. USSEC also discussed a mass media campaign to educate Korean consumers about U.S. Soy sustainability in FY16.