A delegation representing U.S. soy traveled to Korea to present at the 2012 U.S. Soy Outlook Conference in Seoul. Rob Joslin, ASA Director and past Chairman; John Becherer, United Soybean Board CEO; and Craig Bangasser, Minnesota Soybean Research & Promotion Council Director.  Paul Burke, North Asia Regional Director, escorted the grower leaders and also presented.Topics discussed at the conference were 2012 U.S. soy crop quality, market opportunity for high oleic soybeans, soybean market outlook and price analysis for soybean trading. A total of thirty purchasing and R&D staff from the local soybean crushing, feed milling and soy food-processing industries attended the conference. In addition to the conference, grower leaders met with leadership of Korean crushing firms: In Woo Lee, Chairman of the Korea Soybean Processors Association and CEO of Sajo Haepyo Corp. and Jin Hyun Kim, Executive Vice President of CJ CheilJedang Corp. Joslin, Becherer and Bangasser expressed U.S. farmers’ appreciation to them for being customers, shared information on the global soybean supply and demand situation, and discussed new market opportunity for crushing industry including high oleic soybeans.