United Soybean Board (USB) directors Jim Carroll (USB) and Rob Hanks (USB) traveled to the 1st Gastronomic Soy Food Fair in Bogota, Colombia on November 22. The event marked Colombia’s first food festival dedicated entirely to the soybean.

30 reporters from 23 media sources were invited to participate in the invitation-only event at the MNR Ediciones offices. The purpose of the fair was to educate and engage the media by hosting a cooking class where invitees could learn about the gastronomic qualities of soy in food preparation and the benefits of soy and soybean oil in human health.
USSEC Regional Representative – Americas Francisco de la Torre, who discussed the importance of the U.S. and Colombian soy industries with the press, attended the event. Renowned chef Catalina Velez also discussed the benefits of soy and soybean oil.