USSEC conducted a negotiation course on April 6 and 7 with the objective of increasing the sales of U.S. soybean oil. This workshop was held in Santo Domingo, Dominican Republic and representatives from the Dominican’s soybean oil refineries’ sales forces attended.
The workshop was given by USSEC consultant Javier Sanchez and provided participants with the knowledge necessary to improve their negotiation skills and strategies. The attendees have to make different negotiations with supermarkets, distributors and other stores in their sales positions. The primary skills that they learned were: the main roles in a negotiation agreement; the position when people negotiate; know that a win-win position is the best alternative; and steps for a successful negotiation. This was a dynamic and interactive course.
USSEC consultants Jorge Martínez and Fradbelin Escarraman presented topics related to soybean oil to provide additional sales tools to event participants. Mr. Escarraman opened the event and spoke about USSEC’s mission and market opportunities for soybean oil in various market segments. Mr. Martínez spoke about the characteristics and nutrition benefits of U.S. soybean oil and about the uses of U.S. soybean oil in the food industry.