At a time when the global feed industry is being asked to do more with less—more performance and more sustainability for less cost —U.S. Soy showed up at VIV Asia 2025 in Thailand in March as a partner with answers.

VIV Asia is Asia's largest feed-to-food event, focusing on livestock production and related sectors. Held biennially in Bangkok, Thailand, the 2025 edition attracted more than 51,000 professional visitors from 129 countries and featured products and services from 1,500 exhibitors across 63 countries. USSEC participated to promote U.S. soybean producers and strengthen U.S. Soy’s presence in the expanding Asian market.

With a packed schedule of technical presentations, one-on-one engagements, and high-impact partnerships, the USSEC Animal Nutrition team made it clear: U.S. Soy isn’t just an ingredient—it’s a proven solution for better animal nutrition, stronger business performance, and a more sustainable future.

Booth Activation and Partner Engagement

USSEC sponsored the show and engaged directly with stakeholders at a dedicated booth, meeting with leading feed, animal, and aquaculture companies. These one-on-one conversations emphasized the economic and environmental advantages of U.S. Soy—particularly its consistent quality, and superior digestibility and lowest carbon footprint.

The USSEC team also participated in several international media interviews during their time at the show. That media reached well beyond the trade show floor, including the following articles:

These media mentions help amplify U.S. Soy’s leadership position in the feed and livestock sector across Southeast Asia and beyond.

USSEC hosted a panel featuring four experts who demonstrated how sustainability and profitability go hand-in-hand in modern feed formulation:

Mainstage Presentation: Value Unlocked Through Consistency

During a separate keynote address, Dr. D’Alfonso presented to a full room of international buyers, highlighting how consistency in nutrient quality is a true predictor of economic value. U.S. Soy delivers a premium value of $25–$35/MT over other origins by enabling reduced safety margins and improved performance—thanks to its reliable digestibility and nutrient bundle.

He challenged the industry to move beyond crude protein as a measure of quality, urging a shift toward digestible amino acids—where U.S. Soy excels. Lifecycle data also showed that U.S. Soy has a lower carbon footprint per metric ton of feed compared to Brazilian and Argentine soy, offering buyers a clear sustainability advantage.

Finally, D’Alfonso reinforced that sustainability is no longer optional. For companies that prioritize environmental responsibility, U.S. Soy delivers both economic return and reduced emissions—making it the strategic ingredient of choice.

One of the most notable outcomes of the week was the Thai Feed Millers Association reinforcing their collaboration with USSEC to enhance the competitiveness of the Thai feed milling industry while and recognizing U.S. Soy as a key partner in meeting their environmental and nutritional goals.

“The Thai Feed Mill Association is committed to promoting sustainability across the entire feed supply chain—from the products our members produce to the sourcing of raw materials, both domestic and imported. U.S. Soy is recognized for having the lowest carbon footprint among major global soybean producers, making it the preferred choice for TFMA members when making procurement decisions,” said Mr. Pornsil Patchrintanakul, President of the Thai Feed Mill Association.

The conversations, commitments, and momentum from VIV Asia confirmed what USSEC has always believed: real value is built on trust, data, and performance. U.S. Soy delivers on all three. From the nutrient bundle to the supply chain, from feed mill to final product, U.S. Soy empowers global partners to meet rising demands—for quality, profitability, and sustainability—without compromise.

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This blog is funded in part by the soy checkoff.