When don’t you want to be ranked #1 in the world?
Answer: When your country tops the charts for having the highest diabetes rates. And that’s what motivated the Mexican government to take action. They pulled together a team of international nutritionists and scientists who quickly discovered that beverage consumption was the primary reason for the skyrocketing incidence of diabetes in Mexico. Typical teenagers and adults were getting twice the recommended amount of their entire daily energy requirement from soft drinks and other sugary beverages.
With these findings, the Mexican Ministry of Health took the bold and unusual step to introduce the world's first daily beverage consumption recommendation - which included soymilk. It deployed an expansive, countrywide consumer awareness campaign which also included targeting every school and government office. Their message introduced and educated their citizens on why it was extremely important to their health to change their beverage choices. And that change included drinking up to two glasses of soymilk each day. The Mexican Ministry of Health considers soymilk’s excellent protein, vitamin and mineral content to be comparable to cow’s milk.
Mexico is the first country in the world to officially recommend the daily consumption of soymilk to its people.