A soyfood supplier in Bhopal, India requested technical assistance from the U.S. Soybean Export Council (USSEC) to help them launch their soymilk powder for India’s school lunch program. India’s feeding and social welfare program covers more than 240 million beneficiaries. The Government of India awarded the bid to supply soymilk powder to one million children in government schools in Bhopal and nearby districts to Bio-Nutrients India. Using funds from MAP program F15AXASC99, USSEC will help the company in all aspects of this project from the procurement of quality soybeans to the production of quality soymilk powder and its further value addition. Additionally, USSEC will work to fortify the soymilk powder with mineral and vitamin premixes to enhance its nutritional value for the program as well as for general consumption. USSEC’s efforts have already helped to make soymilk powder available across the country in retail stores. Soymilk and tofu are flourishing soyfood sectors in India with more than 850 soymilk companies in India working on a small, medium and large scale production, consuming a large amount of whole soybeans. With no food utilization specific variety of soybeans currently grown in India, USSEC will promote food utilization specific non-GM U.S. soybeans suitable for the production of whole bean based soy products for food grade crush to produce soy flour in India. If India’s per capita direct consumption reaches the U.S. level, it would require 3,600,000 metric tons of soy or about 40% of India’s production. India’s huge population gives the U.S. soy industry leverage in direct consumption of soy in products such as soymilk.