News: United States of America
USSEC participated in the 2017 Seafood Expo North America/Seafood Processing North America in Boston, Massachusetts from March 17 -21.
On March 17, USSEC held its Aquaculture Advisory Council Meeting. Attendees heard a summary of USSEC’s aquaculture program, key issues, and council strategy recommendations. The first council meeting was reviewed, along with USSEC’s implementation of recommended strategies, followed by a discussion of strategy implementation.
Sector updates were provided for many topics, including: shrimp; marine fish; freshwater fish; aquafeed; sustainability certification; basic research; and applied research. A discussion about industry challenges and opportunities, “What Can the Soy Industry Do to Best Move the Needle Forward?” followed.
American Soybean Association (ASA) director Jeff Sollars and United Soybean Board (USB) director Robert White traveled to Boston to participate in the Seafood Expo North America from March 19-21.
According to its website, Seafood Expo North America/Seafood Processing North America is North America’s largest seafood exposition. Thousands of buyers and suppliers from around the world attend the annual, three-day exposition to meet, network and do business. Attending buyers represent importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other retail and foodservice companies. Exhibiting suppliers offer the newest seafood products, processing and packaging equipment, and services available in the seafood market.
The USSEC booth promoted the inclusion of U.S. Soy products in aquafeed.
USSEC attended the 2017 Commodity Classic, “Farmer Up!,” from March 2-4 in San Antonio, Texas. The Commodity Classic is generally regarded as the largest farmer-led and farmer-focused convention and trade show in the U.S. The convention provides opportunities for growers, member associations, agribusinesses, and media to scope out new products and connect with each other.
In addition to hosting a booth, USSEC also hosted a reception prior to the ASA banquet on Friday evening. About 85 people attended the U.S. Soy Family Gathering. Attendees included U.S. Soy grower leaders along with leadership from Qualified State Soybean Boards (QSSBs), ASA, and USB.
“The reception provided a good opportunity for the U.S. Soy family to meet and network before the ASA banquet,” said USSEC Stakeholder Relations Manager Will McNair.
USSEC held its board meeting on February 28 in San Antonio, Texas.
The board of directors discussed issues pertinent to the U.S. Soy industry, before listening to a review and adjustment of strategy, given by USSEC Chief Program Officer Ed Beaman.
In addition to his CEO report, USSEC CEO Jim Sutter provided an update on internally managed funds (IMF) funded projects. USSEC Communications Manager Lisa Humphreys provided an update on the content marketing strategy, including the re-launch of USSOY.org.
The board also covered public and operational policy, hearing reports from each committee: executive, audit & budget, membership/industry relations, and governance.
On March 1, the USSEC executive committee also had joint meetings with both the American Soybean Association (ASA) and United Soybean Board (USB) executive committees.
USSEC re-launched its external facing website, USSOY.org, as the primary resource for U.S. Soy content on February 23.
“The goal of the new site,” explains USSEC Communications Manager Lisa Humphreys, “is to become the destination for international end users of U.S. soybeans and soy products.”
The strategy and redesign of USSOY.org has transformed the site into a publishing platform that prominently features new content and is integrated with USSEC’s content marketing strategy.
USSOY.org houses U.S. Soy content published and/or developed by USSEC, including written stories, videos, podcasts, and infographics.
“USSEC creates and aggregates large amounts of content, but we wanted to find a better way to share this with our customers and end users,” says Ms. Humphreys. “The new site let us deliver this content through a ‘need to know’ format and displays these resources in an easily digestible, streamlined manner.”
Writers from the U.S. Soy family, or external authors, are able to contribute content to this continually refreshed publishing platform. If the material is accepted through an approved workflow, the story will be published on the site.
USSOY.org content includes topics and stories that are compelling, relevant, and timely for the U.S. Soy industry. The site’s content is organized into six channels that group articles together and help users to easily find relevant content through sorting. The channels include:
Additionally, USSOY.org helps USSEC to demonstrate and support the U.S. Soy Advantage, a key component of the United Soybean Board’s (USB) Long-Range Strategic Plan (LRSP). The U.S. Soy Advantage is founded on innovation, which is focused on investment in continuous improvement and meeting customer needs. Through USSOY.org, USSEC and the U.S. Soy family are able to create and enhance partnerships that increase the value and preference for U.S. Soy.
USSEC’s fifth annual U.S. Soy Global Trade Exchange will be held in Omaha, Nebraska on August 15, 16, and 17, 2017. The U.S. Soy Global Trade Exchange will be held in conjunction with the 14th annual Midwest Specialty Grain Conference and Trade Show and the 6th annual Trade Team Invitational at the CenturyLink Center and the Hilton Omaha. USSEC and the Midwest Shippers Association (MSA) are once again teaming up to host their signature event known for its value as well as its exclusive access to qualified international buyers
“As a Nebraska farmer, I am delighted to welcome the U.S. Soy Global Trade Exchange to my home state,” stated USSEC Chairman Jim Miller. “The GTE is an important networking event for U.S. industry and exporters and provides a fantastic opportunity for the buyers of U.S. Soy to view U.S. agriculture and meet with our farmers face to face.”
The state of Nebraska ranks fifth in production of U.S. Soy. In 2016, Nebraska soybean farmers harvested 305.7 million bushels on 5.3 million acres, worth $2.6 billion.
The U.S. Soy Global Trade Exchange is USSEC’s biggest event of the year, bringing together international trade teams and U.S. Soy industry representatives for key discussions and personal networking. Last year, carefully selected delegates from more than 55 countries participated in this unique opportunity. In 2017, USSEC is expecting a large international presence of qualified buyers from both the feed and food sectors.
For more information, contact Will McNair at (314) 413-5522 or firstname.lastname@example.org
On February 6, USSEC’s board of directors voted to add Dow AgroSciences, NeCo Seed Farm, and World Food Processing as the organization’s newest members.
USSEC’s members now number 96.
Dow AgroSciences provides a variety of products and services to meet the needs of its customers. The firm’s research with strategic partners is bringing breakthrough and sustainable solutions to the industry such as: innovative hybrids and seed varieties; crop-enhancing traits; crop protection products; vegetation management solutions; residential pest control; turf and ornamental; and healthy oils. The company began in the 1950s as the agricultural unit of The Dow Chemical Company. In 1989, The Dow Chemical Company entered a joint venture with the Elanco Plant Sciences business of Eli Lilly and Company resulting in the formation of DowElanco. In 1997, The Dow Chemical Company acquired 100 percent ownership of the business and renamed it Dow AgroSciences. Today, the organization employs more than 9,000 people worldwide with global sales were $6.4 billion in 2015.
NeCo Seed Farms Inc.
Neco Seed was established in 1978 with the goal of providing a high quality product with good service to form a long-term relationship. The company assists in the production, variety selection, identity preservation, storage, conditioning, and packaging of agricultural products through a network of growers raising specific agricultural products on their farms. NeCo provides this service at various production sites throughout the United States, which each has its own unique characteristics such as various storage capacities/types, freight options, soil types, weather conditions, maturity zones, and conditioning facilities. This enables NeCo to place the customer’s product at the most advantageous site and provides flexibility in satisfying its customers’ needs. NeCo Seeds provides added value and service to its customers through variety testing and selection, contract production, state of the art processing, and by providing a top quality product.
World Food Processing
World Food Processing is a U.S.-based seed to solution supplier of non-GMO seeds, grains ingredients, and food formulations. Having set out to provide protein independence, World Food has successfully designed a seed to solution business model leveraging and optimizing non-GMO seed development and food manufacturing processes. World Food’s products represent whole grains, ingredients, and proteins from soy, pea, pulses, lentils and corn. World Food’s products are always non-GMO and offered in organic. World Food is known for its PURISPea Protein brand of pea protein isolates and is the only manufacturer of pea protein isolates in the United States. Other notable ingredients are Fine Soy Powder Pearl 1000™ and PURISSoy IP non-GMO soy protein isolates and PURISSoy Hexane Free Soy Proteins. World Food Processing uses patented non-GMO and organic plant genetics to provide a vertically integrated closed loop system of services, including seed genetics, seed procurement, grain conditioning, ingredient processing, and food product development. World Food’s system aims to define sustainability, bringing food security and scale in a growing non-GMO and organic food system.
USSEC participated in the International Production & Processing Expo (IPPE) in Atlanta, Georgia from January 30 – February 2.
125 guests from 16 countries attended a luncheon hosted by USSEC.
USSEC CEO Jim Sutter welcomed the attendees, and American Soybean Association (ASA) director Brian Ogletree gave a presentation titled, “My Farm & the U.S. Soy Advantage.”
USSEC consultant Dr. Gonzalo Mateos, professor of animal science at the University of Madid, spoke about his research on soybean origin, “Have You Checked Your Soybean’s Pedigree Lately? Evaluating the Nutritive Value of Soybean Meal in Poultry Diets.”
Grower leaders Bob Metz, United Soybean Board (USB) director, and Rusty Smith, Arkansas Soybean Promotion Board, joined Mr. Ogletree on this mission.
In addition to the luncheon, the team represented the U.S. Soy industry at the USSEC booth and escorted regional trade teams.
The 2017 IPPE convention brought together more than 1,200 exhibitors and 30,000 visitors. The show focuses on innovation, education, global reach, and networking and is regarded as the largest annual trade show for the poultry, meat and feed industries.
The American Soybean Association (ASA) has communicated to the White House that the significant trade benefits U.S. farmers have achieved under the North American Free Trade Agreement (NAFTA) must be protected as the Trump administration moves forward with plans to renegotiate the agreement.
Please click here to read ASA’s news release.
Upon the Trump administration’s announcement of their intent to withdraw from the 12-nation Trans-Pacific Partnership (TPP), the American Soybean Association (ASA) issued a statement. Please click here to read ASA’s news release.
“USSEC and the U.S. Soy industry will continue to move forward on behalf of U.S. growers – building markets, relationships, and partnerships around the globe,” stated Roz Leeck, USSEC Marketing Director – Market Access / Freedom to Operate.
The High Yield PLUS Quality program was featured in the winter 2016-17 edition of the Future Farmers of America’s (FFA) national magazine, New Horizons.
The HY+Q program is used to receiving soybean samples from farmers and agribusinesses across the U.S., but was surprised to get samples from high school students in Rantoul, Illinois. The program’s goal is to make sure U.S. Soy is the highest quality, highest value and most competitive in the world marketplace.
The students’ soybean samples were compared with other samples submitted from farms in their area and tested for protein (amino acids) and oil content. Then the HY+Q Program sent the students back a report and visited Rantoul High School in April to give a presentation and connect with students on a deeper level. They learned via Webinar from USSEC Regional Director – Southeast Asia Tim Loh about the number of countries that U.S. farmers touch, the value of U.S. soybean exports, growth in U.S. exports, and the Asian soybean market.
John Osthus, HY+Q Program Lead said, “We wanted to build awareness with students about how soybean yield and quality helps local economies and connects them to the world.”
USSEC teamed up with the HY+Q program in 2016 to help soybean farmers, agribusinesses, and the U.S. Soy family join forces in new ways to increase soybean value from seed to feed. This teamwork measures, maps, and spotlights U.S. composition excellence while encouraging continual improvement. Mapping data differently looks deeper into how location and agronomic factors affect composition. The 2016 harvest brought farmers in every soybean production state together with 17 multinational and regional feed companies. USSEC, HY+Q, farmer and industry teamwork helps show everyone the U.S. means business about delivering an unsurpassed product to customers.
To read the article, please click on this link.
USSEC is looking forward to its inaugural International Marketing Dialogue Meeting next week. The first IMD will take place at the Marriott St. Louis Grand on December 5 and 6.
The event, free to USSEC members, will feature overviews from each of the six USSEC regions; a look into planning for the United Soybean Board (USB), the Foreign Agricultural Service (FAS), and USSEC; discussion on what the results of the recent election could mean for international trade; and in-depth economic outlooks for the U.S. Soy industry. Additionally, the meeting will feature breakout sessions outlining USSEC’s marketing sectors: Market Access, Oil/Human Utilization, and Animal and Aqua Utilization. These breakout sessions will provide a look into USSEC’s activities and allow for discussion and input between USSEC members and industry. The insight and guidance from these sessions, and the meeting as a whole, will be used to help plan USSEC’s future programs and focus.
Member participation in this event is key to USSEC’s future planning. The focus of this event is to provide value-added information to USSEC members while giving members the opportunity to discuss and collaborate with other members and industry. The goal of these discussions is to allow USSEC to better serve the U.S. Soy industry.
USSEC looks forward to seeing everyone at the meeting and hearing industry feedback.
Growing and maintaining export markets is essential for U.S. farmers, especially at a time of lower commodity prices and abundant supply. The U.S. Department of Agriculture’s (USDA) Market Access Program (MAP) and Foreign Market Development (FMD) program play a critical role in this effort and offer both farmers and taxpayers an excellent return on investment, according to a new study that looked at program impact over the past four decades.
These agricultural export market development programs have contributed an average annual increase of $8.2 billion – for a total of more than $309 billion – to farm export revenue between 1977 and 2014, the study showed. This equates to an impressive return on investment of 28 to 1.
“These programs have accounted for 15 percent of all the revenue generated by exports for U.S. agriculture over that time. To me, such a positive result is just stunning,” said Dr. Gary Williams, professor of agricultural economics and co-director of the Agribusiness, Food and Consumer Economics Research Center at Texas A&M University, who led the research team.
Other notable findings included:
- As a result of MAP and FMD funding, average annual farm cash income in 2014 was $2.1 billion higher and average annual farm asset value was $1.1 billion higher when compared to 2002.
- The programs increased total average annual U.S. economic output by $39.3 billion, gross domestic product (GDP) by $16.9 billion, and labor income by $9.8 billion over the same time.
- These programs directly created 239,000 new jobs, including 90,000 farm sector jobs.
The U.S. Agricultural Export Development Council (USAEDC) plans to launch a new website in the first quarter of 2017. This site, with success stories from numerous USAEDC cooperators, including USSEC, will demonstrate the success of U.S. agricultural exports to a myriad of stakeholders.
USSEC participated in Trade Talk, the centerpiece event of the National Association of Farm Broadcasting’s National Convention, on November 10 in Kansas City. USSEC and American Soybean Association (ASA) director John Heisdorffer represented USSEC in interviews with member broadcasters, discussing issues and topics important to the U.S. Soy industry.
USSEC’s objectives for NAFB Trade Talk were to position USSEC as a thought leader in the international grain trade by providing context to recent export data for soy products and to demonstrate USSEC’s leadership in maximizing the use and value of U.S. Soy in international markets.
USSEC’s first annual U.S. Soy International Marketing Dialogue (IMD) meeting and workshop will be held on December 5 & 6 at the Marriott St Louis Grand Hotel, St Louis.
This meeting aims to provide U.S. Soy industry stakeholders with a chance to learn more about USSEC’s global efforts and opportunities and offers attendees an opportunity to provide valuable input in the kick off to USSEC’s FY18 planning.
The meeting will consist of:
- World Macro Economic and Agricultural Outlook – presented by Tanner Ehmke –Senior Economist, CoBank
- Soybean of the Future
- Regional Overviews – presented by USSEC regional staff
- Networking Reception and Dinner
- Industry Utilization Area Breakdowns – Market Access Team, Oil/Human Utilization Team and Animal and Aquaculture Feed Utilization
- Industry Feedback forum
- Presentation from USSEC Leadership
Additionally, USSEC invites participants to participate and register for its Industry Utilization Teams. The Industry Utilization Teams will play a primary role in FY18 planning process, spending the second day of the IMD meeting providing input to USSEC on the direction of USSEC’s future activities.
The teams will be focused on a particular Industry Utilization Area (Market Access, Oil/Human Utilization, and Animal and Aquaculture Feed Utilization), with team members discussing, and providing guidance, on their utilization’s obstacles and opportunities with USSEC staff.
To register, please click here.