News: United States of America
USSEC participated in the 2017 Seafood Expo North America/Seafood Processing North America in Boston, Massachusetts from March 17 -21.
On March 17, USSEC held its Aquaculture Advisory Council Meeting. Attendees heard a summary of USSEC’s aquaculture program, key issues, and council strategy recommendations. The first council meeting was reviewed, along with USSEC’s implementation of recommended strategies, followed by a discussion of strategy implementation.
Sector updates were provided for many topics, including: shrimp; marine fish; freshwater fish; aquafeed; sustainability certification; basic research; and applied research. A discussion about industry challenges and opportunities, “What Can the Soy Industry Do to Best Move the Needle Forward?” followed.
American Soybean Association (ASA) director Jeff Sollars and United Soybean Board (USB) director Robert White traveled to Boston to participate in the Seafood Expo North America from March 19-21.
According to its website, Seafood Expo North America/Seafood Processing North America is North America’s largest seafood exposition. Thousands of buyers and suppliers from around the world attend the annual, three-day exposition to meet, network and do business. Attending buyers represent importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other retail and foodservice companies. Exhibiting suppliers offer the newest seafood products, processing and packaging equipment, and services available in the seafood market.
The USSEC booth promoted the inclusion of U.S. Soy products in aquafeed.
USSEC attended the 2017 Commodity Classic, “Farmer Up!,” from March 2-4 in San Antonio, Texas. The Commodity Classic is generally regarded as the largest farmer-led and farmer-focused convention and trade show in the U.S. The convention provides opportunities for growers, member associations, agribusinesses, and media to scope out new products and connect with each other.
In addition to hosting a booth, USSEC also hosted a reception prior to the ASA banquet on Friday evening. About 85 people attended the U.S. Soy Family Gathering. Attendees included U.S. Soy grower leaders along with leadership from Qualified State Soybean Boards (QSSBs), ASA, and USB.
“The reception provided a good opportunity for the U.S. Soy family to meet and network before the ASA banquet,” said USSEC Stakeholder Relations Manager Will McNair.
USSEC held its board meeting on February 28 in San Antonio, Texas.
The board of directors discussed issues pertinent to the U.S. Soy industry, before listening to a review and adjustment of strategy, given by USSEC Chief Program Officer Ed Beaman.
In addition to his CEO report, USSEC CEO Jim Sutter provided an update on internally managed funds (IMF) funded projects. USSEC Communications Manager Lisa Humphreys provided an update on the content marketing strategy, including the re-launch of USSOY.org.
The board also covered public and operational policy, hearing reports from each committee: executive, audit & budget, membership/industry relations, and governance.
On March 1, the USSEC executive committee also had joint meetings with both the American Soybean Association (ASA) and United Soybean Board (USB) executive committees.
USSEC re-launched its external facing website, USSOY.org, as the primary resource for U.S. Soy content on February 23.
“The goal of the new site,” explains USSEC Communications Manager Lisa Humphreys, “is to become the destination for international end users of U.S. soybeans and soy products.”
The strategy and redesign of USSOY.org has transformed the site into a publishing platform that prominently features new content and is integrated with USSEC’s content marketing strategy.
USSOY.org houses U.S. Soy content published and/or developed by USSEC, including written stories, videos, podcasts, and infographics.
“USSEC creates and aggregates large amounts of content, but we wanted to find a better way to share this with our customers and end users,” says Ms. Humphreys. “The new site let us deliver this content through a ‘need to know’ format and displays these resources in an easily digestible, streamlined manner.”
Writers from the U.S. Soy family, or external authors, are able to contribute content to this continually refreshed publishing platform. If the material is accepted through an approved workflow, the story will be published on the site.
USSOY.org content includes topics and stories that are compelling, relevant, and timely for the U.S. Soy industry. The site’s content is organized into six channels that group articles together and help users to easily find relevant content through sorting. The channels include:
Additionally, USSOY.org helps USSEC to demonstrate and support the U.S. Soy Advantage, a key component of the United Soybean Board’s (USB) Long-Range Strategic Plan (LRSP). The U.S. Soy Advantage is founded on innovation, which is focused on investment in continuous improvement and meeting customer needs. Through USSOY.org, USSEC and the U.S. Soy family are able to create and enhance partnerships that increase the value and preference for U.S. Soy.
USSEC’s fifth annual U.S. Soy Global Trade Exchange will be held in Omaha, Nebraska on August 15, 16, and 17, 2017. The U.S. Soy Global Trade Exchange will be held in conjunction with the 14th annual Midwest Specialty Grain Conference and Trade Show and the 6th annual Trade Team Invitational at the CenturyLink Center and the Hilton Omaha. USSEC and the Midwest Shippers Association (MSA) are once again teaming up to host their signature event known for its value as well as its exclusive access to qualified international buyers
“As a Nebraska farmer, I am delighted to welcome the U.S. Soy Global Trade Exchange to my home state,” stated USSEC Chairman Jim Miller. “The GTE is an important networking event for U.S. industry and exporters and provides a fantastic opportunity for the buyers of U.S. Soy to view U.S. agriculture and meet with our farmers face to face.”
The state of Nebraska ranks fifth in production of U.S. Soy. In 2016, Nebraska soybean farmers harvested 305.7 million bushels on 5.3 million acres, worth $2.6 billion.
The U.S. Soy Global Trade Exchange is USSEC’s biggest event of the year, bringing together international trade teams and U.S. Soy industry representatives for key discussions and personal networking. Last year, carefully selected delegates from more than 55 countries participated in this unique opportunity. In 2017, USSEC is expecting a large international presence of qualified buyers from both the feed and food sectors.
For more information, contact Will McNair at (314) 413-5522 or firstname.lastname@example.org