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News: North Asia

U.S. Soy Scores 98% Food-Bean Utilization of Korean Tariff Rate Quota

Monday, June 6, 2016
Category General News North Asia Soy Foods 
In 2012, the U.S.-Korea Free Trade Agreement (FTA) helped level the playing field for U.S. food-grade soybean sales when it established a tariff rate quota (TRQ). USSEC…

In 2012, the U.S.-Korea Free Trade Agreement (FTA) helped level the playing field for U.S. food-grade soybean sales when it established a tariff rate quota (TRQ).

USSEC has served as quarterback to U.S. soybean growers and exporters that now score a 98 percent utilization of this preferential TRQ with South Korea.

USB director Mark Caspers meets with U.S. exporters in South Korea

USB director Mark Caspers meets with U.S. exporters in South Korea

 

“USDA was instrumental in getting the quota established,” says United Soybean Board (USB) director Mark Caspers, who spoke about soy sustainability and quality at the April 2016 U.S. Food-Bean Buyers Conference and Tabletop Trade Show. “Today, I see it as a team effort to meet the quota. The quota doesn’t do us any good if we aren’t getting the tonnage in there.”

The U.S. Department of Agriculture’s (USDA) Foreign Market Development (FMD) program has partnered with soybean checkoff investments in Korea. The FTA allows food companies to buy direct from U.S. exporters. USSEC’s role is to educate U.S. food-bean exporters on how to sell increasing amounts to the Korean market.

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FAS minister-counselor Ross Kreamer speaks to attendees of the U.S. Food-Bean Buyers Conference and Tabletop Trade Show held Seoul this April

 

They have succeeded. The U.S. food-bean industry sold 250,400 metric tons (MT) valued at $158 million in 2015 alone. Since the FTA went into force between Korea and U.S. in 2012, U.S. market share in imported food-soybean market has increased from 58 percent in 2012 to 85 percent in 2015. The ratio of TRQ executed by the Korean soy food processors against allocations increased to 98 percent in 2015 from 95 percent in 2014, 60 percent in 2013 and 35 percent in 2012.

FMD 2015 funding also aided USSEC in bringing a Korean team of buyers to the U.S. Soy Global Trade Exchange in Minneapolis. To continue ramping up trade relationships, FMD funds contributed to USSEC hosting the April 2016 U.S. Food-Bean Buyers Conference and Tabletop Trade Show in Seoul that drew 38 purchasing staff and three top executives from Korea’s soy food processing industry.

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DeLong non-GMO marketing manager Austin DeLong talks with international buyers

 

Importantly, U.S. food-bean exporters, including the DeLong Company of Wisconsin, traveled to this USDA-supported conference. Austin DeLong, DeLong’s non-GMO marketing manager, says USSEC events have facilitated countless connections, noting that these buyer relationships allow his company to pay premiums to the southern Wisconsin, northern Illinois and northwestern Ohio soybean growers who sell to DeLong. The company has also hosted USSEC soybean trade teams that allowed them to show the benefits of U.S. Soy as well as the processing and handling of it.

Additionally, DeLong found value in the U.S. Soy Sustainability Assurance Protocol (SSAP), which further differentiates U.S. Soy from that of other origins. In pursuit of sustainable soy, the largest trade organization of food-bean end-users, Korea Federation of Tofu Cooperatives (KFTC), decided to request U.S. SSAP certificates as one of the required documents for identity preserved food-bean imports from the U.S.

 

USSEC Hosts Soybean Meal Purchasing Workshop in Korea

Monday, May 30, 2016
Category Animal Utilization General News North Asia 
USSEC hosted a two-day soybean meal purchasing workshop in Busan, South Korea May 13 and 14, targeting feed industry purchasing staff. The objective of the workshop was…

USSEC hosted a two-day soybean meal purchasing workshop in Busan, South Korea May 13 and 14, targeting feed industry purchasing staff. The objective of the workshop was to differentiate U.S. soybean meal from South American soybean meals based on amino acid profile.

Two local speakers discussed applying amino acid to purchasing decisions for soybean meal, along with the latest developments in the international financial and commodity markets. Workshops participants included 24 purchasing staff from 15 feed mills and the Korea Feed Association (KFA).

USSEC shared an amino acid analysis database on soybean meals imported into Korea with the target audiences. The database showed that U.S. soybean meal contained more amino acids in terms of total and essential amino acids. A survey given at the end of the workshop indicated how the audience considers the importance of amino acid at purchasing (6.6 on a 10 point scale); U.S. soybean meal has the advantage in quality, transparent trade, stable supply and risk management (8.0 on 10 point scale); and the U.S. is the most reliable source for soybean meal (8.4 on 10 point scale).

USSEC Country Director - Korea Hyung Suk Lee talks to purchasing staff of the Korean feed industry about amino acid content as a value-determining factor of soybean meal at the Soybean Meal Purchasing Workshop in Busan during May 13-14

USSEC Country Director – Korea Hyung Suk Lee talks to purchasing staff of the Korean feed industry about amino acid content as a value-determining factor of soybean meal at the Soybean Meal Purchasing Workshop in Busan during May 13-14

The USSEC speaker presents to purchasing staff of the Korean feed industry about the global finance and commodity markets at the workshop

The USSEC speaker presents to purchasing staff of the Korean feed industry about the global finance and commodity markets at the workshop

USSEC Exhibits at Chinese Cuisine Gourmet Exhibition to promote Soybean Oil in Japan

Monday, May 30, 2016
Category General News North Asia Soy Foods 
USSEC recently participated in the Chinese Cuisine Gourmet Exhibition organized by the Japan Association of Chinese Cuisine, held at Ceruleantower Hotel in Tokyo,…

USSEC recently participated in the Chinese Cuisine Gourmet Exhibition organized by the Japan Association of Chinese Cuisine, held at Ceruleantower Hotel in Tokyo, in conjunction with the 11th National Chinese Cusine Contest for Young Cooks.

USSEC Country Director - Japan Mitsuyuki Nishimura talks about U.S. Soy and sustainability

USSEC Country Director – Japan Mitsuyuki Nishimura talks about U.S. Soy and sustainability

The Association of Chinese Cuisine, chaired by Chen Kenichi, known as Iron Chef, was established in 1978 for the purpose of research, the promotion of Chinese cuisine, and to educate cooks. Soy oil use in Chinese cuisine is the largest segment of single unmixed vegetable oil in Japan with a volume estimated at 70,000 metric tons (MT). According to the vegetable oil industry, 80 to 90 percent of vegetable oil used in Chinatown in Yokohama City used to be dominated by soy oil brands, thus some Chinese cooks still have a consistent preference of using soy oil for their cuisine. Therefore, USSEC Japan identified Chinese cooks as a good target to increase the awareness and preference of U.S. soy oil.

USSEC Country Director – Japan Mitsuyuki Nishimura and USSEC North Asia Regional Human Utilization (HU) Manager and Japan HU Director Masi Tateishi participated in the event by setting up a USSEC booth. Other exhibitors included soy processors such as Kikkoman, Nestle, Ajinomoto, Lee Kum Kee, Fuji Oil, and Kirin promoting soy sauces and soymilk, among other soy products.

Mr. Nishimura gave a presentation on U.S. Soy production and sustainability to disseminate information regarding the advantage and sustainability of U.S. Soy to about 40 Chinese cooks.

USSEC Participates in 21st National Natto Competition Award Ceremony in Japan

Monday, May 23, 2016
Category General News North Asia Soy Foods 
USSEC Japan participated in the 21st National Natto Competition Award Ceremony held at Seiyoken in Ueno, Tokyo in conjunction with the 62nd annual board meeting of the…

USSEC Japan participated in the 21st National Natto Competition Award Ceremony held at Seiyoken in Ueno, Tokyo in conjunction with the 62nd annual board meeting of the Japan Natto Cooperative Society Federation to present an award to the winner of 2016 Red River Valley U.S. Award.

The Red River Valley U.S. Award was established by USSEC in the U.S. Soybean Prize Category in the 2011 National Natto Competition in collaboration with the Northern Food Grade Soybean Association (NFGSA) to build the total brand value of U.S. Soybeans in the natto industry.

NFGSA vice chairman Bob Sinner presented the Red River Valley U.S. Award certificate and plaque to the winner. Jess Pauslon, Agricultural Attaché from the U.S. Embassy Tokyo, made a congratulatory speech during the ceremony highlighting the U.S. commitment to consistently supply U.S. soybeans to the Japanese natto industry, and praised the natto industry for making a concerted, enthusiastic effort to promote the value of natto.

The winner of the 6th Red River Valley U.S. Award was Sasanuma Goro Shoten, located in Ibaragi Prefecture. Company president Hiroshi Sasamuma has been printing his U.S. soybean farmer’s name and U.S. flag on his natto product for several years.

Current soy use for Japanese natto production per year is 126,000 metric tons (MT) and the natto retail market size in value is approximately $1.8 billion USD, a 14 percent increase between 2011 and 2014.

USSEC and FNGSA will continue to commit to the Japanese natto industry. U.S. Soy supplies 80 percent of the natto industry’s needs, strengthening sustainable U.S. Soy sales and preserving brand loyalty.

(Left to right):  Jess Paulson, U.S. Embassy Tokyo; Bob Sinner, NFGSA; Red River Valley U.S. Award winner Mr. Sasanuma, Sasanuma Goro Shoten; USSEC Country Director – Japan Mitsuyuki Nishimura; and USSEC North Asia Regional Human Utilization (HU) Manager & Japan HU Director Masi Tateishi

(Left to right): Jess Paulson, U.S. Embassy Tokyo; Bob Sinner, NFGSA; Red River Valley U.S. Award winner Mr. Sasanuma, Sasanuma Goro Shoten; USSEC Country Director – Japan Mitsuyuki Nishimura; and USSEC North Asia Regional Human Utilization (HU) Manager & Japan HU Director Masi Tateishi

(Left):  Highest Award plaque by Minister of Agriculture, Forestry and Fisheries; (right):  Red River Valley U.S. Award winner plaque by NFGSA

(Left): Highest Award plaque by Minister of Agriculture, Forestry and Fisheries; (right): Red River Valley U.S. Award winner plaque by NFGSA

USSEC, Shanghai Aquaculture Facility Featured in Rural Life Today Magazine

Monday, May 23, 2016
Category Aquaculture General News North Asia 
USSEC’s Jim Zhang stands between the aquaculture “cells” containing thousands of fish feeding on feed containing 50 percent U.S. soybean products. (Photo…
USSEC's Jim Zhang stands between the aquaculture “cells” containing thousands of fish feeding on feed containing 50 percent U.S. soybean products. This fish farm is located about an hour’s drive from downtown Shanghai but is still considered part of the city. (Photo courtesy of Rural Life Today)

USSEC’s Jim Zhang stands between the aquaculture “cells” containing thousands of fish feeding on feed containing 50 percent U.S. soybean products. (Photo courtesy of Rural Life Today)

USSEC’s aquaculture efforts in China were recently featured in Rural Life Today magazine.

Rural Life Today visited the USSEC team in China for a feature about aquaculture and demand for U.S. Soy in that country. The articles focus on USSEC’s endeavors to build demand for U.S. Soy in China and a visit to a Shanghai fish farm and conversation with USSEC Program Manager – Aquaculture Jim Zhang about the demand for U.S. Soy in aquaculture.

Rural Life Today provides farming and agriculture news and information in print and online for 66 counties in Ohio and surrounding states. The periodical is an agricultural publication offering its readers coverage of agricultural news, events, the market, and agriculturally related profiles, columns and features. This publication is direct-mailed to over 60,000 households every month.

USSEC Hosts Soybean Oil Marketing Roundtable in Korea

Monday, May 16, 2016
Category General News North Asia Soy Foods 
USSEC hosted a two-day soybean oil marketing roundtable in Busan, South Korea on April 29 and 30. The objective of the roundtable was to determine opportunities for and…

USSEC hosted a two-day soybean oil marketing roundtable in Busan, South Korea on April 29 and 30.

The objective of the roundtable was to determine opportunities for and threats to soybean oil and to discuss the U.S. Soy Sustainability Assurance Protocol (SSAP) as a tool to differentiate soybean oil produced from U.S. soybeans.

Participants included eight soybean purchasing, soybean oil production, and marketing staff from two local crushing companies and their association.

USSEC delivered information on the nutritional benefits of soybean oil with a focus on fatty acid profile; the changing dietary habits of Korean public consumers as family size shrinks; and soybean oil promotional activities in other regions of the world. Attendees also heard a presentation about the benefits of the SSAP in its marketing effort for soybean oil. Participants heard key messages including soybean oil’s health benefits, including an ideal ratio of poly- vs. mono- vs. saturated fatty acid (P:M:S) and omega 6 vs. omega 3 fatty acid (ω-6:ω-3). The home meal replacement (HMR) sector is potentially a promising market for soybean oil because of the increase of people who are eating out and ordering take out as family size shrinks.

USSEC Country Director - Korea Hyung Suk Lee welcomes crushing industry participants at the beginning of USSEC’s soybean oil marketing roundtable in Busan April 29 and 30

USSEC Country Director – Korea Hyung Suk Lee welcomes crushing industry participants at the beginning of USSEC’s soybean oil marketing roundtable in Busan April 29 and 30

USSEC’s speaker presents the nutritional benefits of soybean oil to crushing industry participants

USSEC’s speaker presents the nutritional benefits of soybean oil to crushing industry participants

USSEC Hosts U.S. Food-Bean Buyers Conference Targeting Korean Soy Food Processing Industry

Monday, April 25, 2016
Category General News North Asia Soy Foods 
USB director Mark Caspers presents “U.S. Soy Supply – Assuring Sustainability and Quality IP Food Beans” to the audience USSEC hosted the 2016 U.S. Food-Bean Buyers…
USB director Mark Caspers presents “U.S. Soy Supply – Assuring Sustainability and Quality IP Food Beans” to the audience

USB director Mark Caspers presents “U.S. Soy Supply – Assuring Sustainability and Quality IP Food Beans” to the audience

USSEC hosted the 2016 U.S. Food-Bean Buyers Conference and Tabletop Trade Show on April 7 in Seoul, South Korea. The objective of the conference was to support U.S. food-bean exporters and Korean food-bean end-users / importers to take full advantage of the Korea-U.S. Free Trade Agreement. The conference was attended by 38 purchasing staff and 3 top executives from Korea’s soyfood processing industry; 10 USSEC member companies (Bluegrass Farms of Ohio, Inc.; CHS, Inc.; Clarkson Grain Co., Inc.; The DeLong Co., Ltd.; Global Processing Inc.; Natural Products, Inc.; SB&B Foods, Inc.; Soyko International, Inc.; and SunOpta, Inc.); United Soybean Board (USB) director Mark Caspers; USSEC Regional Director – North Asia Paul Burke; and USSEC Marketing Director – Human Nutrition/Oil Marypat Corbett.

Mr. Caspers gave a presentation, “U.S. Soy Supply – Assuring Sustainability and Quality IP Food Beans” at the conference. Other conference topics included the U.S. inland grain logistics; U.S. food grade soybean acreage insights; sustainable U.S. Soy; and Korea’s Special Act on Imported Food Safety. At the tabletop trade show, U.S. food-bean exporters displayed their food-bean samples on the tables and had individual meetings with Korean food-bean importers. Following the conference, 15 U.S. participants visited tofu plants at Dongwha Food Co., Ltd. and Busan port, which is the destination port for non-GM food-soybean import via container.

Mr. Caspers, exporters and USSEC staff look at IP food-soybeans imported from the U.S. via containers at Busan port

Mr. Caspers, exporters and USSEC staff look at IP food-soybeans imported from the U.S. via containers at Busan port

Mr. Caspers, exporters and USSEC staff pose after the 2016 U.S. Food-Bean Buyers Conference

Mr. Caspers, exporters, and USSEC staff pose after the 2016 U.S. Food-Bean Buyers Conference

U.S. exporters and their Korean representatives talk with Korean food-bean importers during the tabletop trade show.

U.S. exporters and their Korean representatives talk with Korean food-bean importers during the tabletop trade show

Audience listens to the presentation on U.S. inland grain logistics

Audience listens to the presentation on U.S. inland grain logistics

USSEC China’s Aquaculture Program Promotes Biofloc Shrimp Farming for Greater U.S. Soy Consumption

Monday, April 25, 2016
Category Aquaculture General News North Asia 
In 2013, USSEC shrimp production technology consultant Ken Corpron introduced the concept of Biofloc shrimp culture technology to China. The Biofloc shrimp culture…

In 2013, USSEC shrimp production technology consultant Ken Corpron introduced the concept of Biofloc shrimp culture technology to China. The Biofloc shrimp culture technology uses biological control in water and generates the live microorganism to absorb the shrimp waste from the water.China3

In 2014, during a shrimp farming technical consulting service, Mr. Corpron provided details about Biofloc shrimp farming technology. The participants became very interested in this new method of shrimp production and asked for more information in order to try this new technology.

In October 2015, USSEC China’s aquaculture program organized an aqua study team to the U.S. and visited the RDM shrimp farm in Fowler, Indiana. Team members learned the operation’s techniques and RDM shared its experience. Two participants become “Biofloc pioneers” after returning to China and with technical help from USSEC, these pioneers finalized the operation procedure in the fall of 2015, doing a test run in the winter. Mr. Corpron came to China in March 2016 to visit three shrimp farms that had adopted and were very successful with the Bioflco shrimp culture technology, tripling their actual production.

Biofloc shrimp culture technology uses indoor facilities that provide quality water to the shrimp and increase production capacity significantly. Additionally, the indoor culture saves energy and allows winter shrimp production where traditional outdoor shrimp farming is not possible due to low water. The most important reason for USSEC to promote this technology is to increase the consumption of U.S. Soy as wintertime in China is the time when most U.S. Soy is acquired.

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USSEC Participates in ISGA Mission to China

Tuesday, April 19, 2016
Category Biotechnology General News North Asia 
  USSEC participated in the International Soybean Growers Alliance’s (ISGA) mission to Beijing, China from April 10-15. Delegates included participants from…

 

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USSEC participated in the International Soybean Growers Alliance’s (ISGA) mission to Beijing, China from April 10-15.

Delegates included participants from Brazil, Canada and the U.S. U.S. soybean farmers were represented by USSEC chairman Laura Foell, USSEC CEO Jim Sutter, American Soybean Association (ASA) chairman Wade Cowan, and United Soybean Board (USB) vice chairman John Motter.

Over the course of the week the delegation learned about China’s economic and political environment, held various meetings with industry partners, and engaged with government officials regarding biotechnology approvals. The Mission concluded with a Soy Fair where representatives from the delegation, Ambassadors from Argentina, Canada, and Uruguay, and Ag Counselors from Argentina, Brazil, Canada, Uruguay and the U.S. engaged in dialogue with more than 100 Key Opinion Leaders in China. The nature of the event was to talk about agriculture in the respective countries as well as the valuable role biotechnology plays. We are tracking the activity from the Soy Fair and will look forward to sharing the outcomes of the interaction.

China is a very important trading partner, importing over 78 million metric tons (2014/15) with nearly 30 million metric tons coming from the United States.

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USSEC Promotes U.S. Soybeans at 2016 CFARIS in China

Monday, April 4, 2016
Category Animal Utilization General News North Asia 
                      The 2016 China Feed Amino Acids and Feed Raw Material Implication Symposium (CFARIS) was…
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The 2016 China Feed Amino Acids and Feed Raw Material Implication Symposium (CFARIS) was conducted on March 30. USSEC is a sponsor of this activity, which draws over 300 feed industry professionals. The conference provides an excellent audience to convey the U.S. Soy industry’s messages about the superior nutritional value of U.S. soybean meal.

USSEC director and American Soybean Association (ASA) vice president Kevin Scott, a South Dakota soybean producer, participated in the conference. In addition to presenting information on the advantages of U.S. soybean meal, other topics presented to the Chinese feed industry included the U.S. Soy Sustainability Assurance Protocol (SSAP) and the need for the Chinese feed industry to advocate on behalf of the safety of biotechnology in China.

Paul Burke, USSEC Regional Director – North Asia, made a presentation on China – U.S. Soy supply, quality, and opportunity outlook. The four topics in his presentation focused on supply and demand for global soybean and corn; how U.S. soybean products contain more available amino acid than those of other origins; the SSAP; and the advantage of biotechnology.

USSEC Regional Director – North Asia Paul Burke presents while USSEC China Animal Utilization (AU) program manager Sunny Zhang translates

USSEC Regional Director – North Asia Paul Burke presents while USSEC China Animal Utilization (AU) program manager Sunny Zhang translates

USSEC director and American Soybean Association (ASA) vice president Kevin Scott and USSEC Regional Director – North Asia Paul Burke answer participant questions

USSEC Hosts Regional Roundtables in Korea to Differentiate U.S. Soybean Meal

Monday, April 4, 2016
Category Animal Utilization General News North Asia 
To differentiate U.S. soybean meal from competing soybean meals from other origins, USSEC hosted two regional roundtables in Taejon, South Korea on March 24 and 25. The…

To differentiate U.S. soybean meal from competing soybean meals from other origins, USSEC hosted two regional roundtables in Taejon, South Korea on March 24 and 25.

The target audiences included 24 staff employees in charge of research and development, formulation, purchasing and marketing from integrators and feed mills in swine and broiler sectors near Taejon. USSEC provided information on quality-determining factors of soybean meal with a focus on amino acid and energy contents; and amino acid analysis data on soybean meals that were imported into Korea and analyzed by the Korea Feed Association (KFA). KFA’s quality analysis data and other published data indicated that U.S. soybean meal provided more amino acids than other countries’ soybean meals.

A survey given after the roundtables indicated that 96 percent of the participants regarded amino acid as one of the most important quality determining factors of soybean meal and 69 percent of the participants considered amino acid contents at soybean meal purchasing. USSEC will continue to emphasize the intrinsic value of U.S. soybean meal to the integrators and feed mills to differentiate U.S. soybean meal from other origin’s soybean meal.

A USSEC speaker is presenting to industry participants from broiler sector about amino acid content in soybean meals imported into Korea and analyzed by KFA

A USSEC speaker is presenting to industry participants from broiler sector about amino acid content in soybean meals imported into Korea and analyzed by KFA

USSEC staff in discussion with industry participants from the swine sector about the intrinsic value of U.S. soybean meal including amino acid, energy and sustainable supply system

USSEC staff in discussion with industry participants from the swine sector about the intrinsic value of U.S. soybean meal including amino acid, energy and sustainable supply system

USSEC Participates in 21st National Natto Competition in Japan

Monday, February 29, 2016
Category General News North Asia Soy Foods 
The U.S. Soy team and Nebaaru-kun, natto fairy. From left: Mitsuyuki Nishimura, USSEC; Jess Paulson, U.S. Embassy; Nabaaru-kun; Nebaaru-kun and his partner Onii-san;…
The U.S. Soy team and Nebaaru-kun, natto fairy.  From left: Mitsuyuki Nishimura, USSEC; Jess Paulson, U.S. Embassy; Nabaaru-kun; Nebaaru-kun and his partner Onii-san; and Masi Tateishi, USSEC

The U.S. Soy team and Nebaaru-kun, natto fairy. From left: Mitsuyuki Nishimura, USSEC; Jess Paulson, U.S. Embassy; Nabaaru-kun; Nebaaru-kun and his partner Onii-san; and Masi Tateishi, USSEC

USSEC Japan participated in the 21st National Natto Competition held in Kesennuma City, Miyagi Prefecture, one of the areas hardest hit by the 2011 tsunami and earthquake in Japan. The competition was organized by Japan Natto Cooperative Society Federation to sponsor and demonstrate the commitment of the U.S. Soy industry for the Red River U.S. Award.

USSEC established the U.S. soybean prize category in the National Natto Competition in 2011 in collaboration with the Northern Food Grade Soybean Association (NFGSA). This year, a total of 194 natto products entered the competition, up 72 percent from 2010, a year before the U.S. Soy Industry begun sponsoring the event.

2016 team members included Jess Paulson, Agricultural Attache, U.S. Embassy -Tokyo; USSEC Country Director – Japan Mitsuyuki Nishumura; and Masi Tateishi, USSEC North Asia Regional Human Utilization (HU) Manager & Japan HU Director.

Mr. Paulson provided opening comments at the reception and press meeting in Japanese, including these highlights, “We understand Japanese growers produce high quality soybeans, however, as a result of our trade-partnership we have built with the Japanese natto industry, it’s a great honor for us to have the great relationships we have today and appreciate that the U.S. team can participate in this very important event.”

The 2016 Winner of Red River Valley U.S. Award is Sasanuma Goro Shoten

The 2016 Winner of Red River Valley U.S. Award is Sasanuma Goro Shoten

His speech was followed by Yoshihiro Noro, chairman of Japan Natto Cooperative Society Federation, who gave a welcome greeting. Mr. Noro expressed appreciation to the U.S. Soy Industry for its help with the relief effort for the 2011 Tohoku earthquake & tsunami. “We would like to extend our appreciation when the big earthquake and tsunami hit here in Tohoku in 2011, the U.S. Soybean Export Council reached out a hand of early assistance to the affected areas and it helped us to be able to deliver 79,000 servings of natto made with U.S. Soy to the shelters in Tohoku,” he stated.

Sasanuma Goro Shoten, located in Ibaragi Prefecture, was named winner of the 6th Red River Valley U.S. award. Hiroshi Sasanuma, president of Sasanuma Goro Shoten, said,I am extremely happy to receive this award as I have been wanting this more than anything.”

USSEC and NFGSA will continue to commit to to supply more than 80 percent of Japan’s natto of U.S. Soy to that country’s industry, strengthening U.S. Soy sales and preserving customer loyalty to U.S. soybeans.

Next year’s Natto Competition will be held in Kyoto City, Kyoto Prefecture, the oldest city in Japan.

Yoshihiro Noro, chairman of Japan Natto Cooperative Society, judges 24 natto products entered into the U.S. Soy category

Yoshihiro Noro, chairman of Japan Natto Cooperative Society, judges 24 natto products entered into the U.S. Soy category

194 natto products displayed at the National Natto Competition are evaluated by 30 judges

194 natto products displayed at the National Natto Competition are evaluated by 30 judges

USSEC Organizes Roundtable Meeting in Japan

Monday, February 22, 2016
Category General News North Asia Soy Foods 
(From left): Kazufumi Aramoto; Mitsuyuki Nishimura; Akira Saito; Masi Tateishi; David Mille; Jess Paulsen; and Yuichi Hayashi USSEC Japan recently organized a mini…
(From left): Kazufumi Aramoto; Mitsuyuki Nishimura; Akira Saito; Masi Tateishi; David Mille; Jess Paulsen; and Yuichi Hayashi

(From left): Kazufumi Aramoto; Mitsuyuki Nishimura; Akira Saito; Masi Tateishi; David Mille; Jess Paulsen; and Yuichi Hayashi

USSEC Japan recently organized a mini U.S. Soy oil roundtable inviting Japan Oilseed Processors Association (JOPA), Japan Oil & Fat Importers and Exporters Association (JOFIEA), and FAS Tokyo. The meeting included USSEC Country Director – Japan Mitsuyuki Nishimura; USSEC North Asia Regional Human Utilization (HU) Manager & Japan HU Director Masi Tateishi; Akira Saito, executive director of JOPA; Kazugumi Aramoto, secretary general of JOFIEA, David Miller, Agricultural Counselor, Foreign Agricultural Service (FAS) Tokyo; Jess Paulsen, Agricultural Attaché, FAS Tokyo; and Yuichi Hayashi, Agricultural Specialist, FAS Tokyo.

The team discussed recent news from the vegetable oil market and USSEC’s ongoing soy oil activities, as well as recent soybean import. USSEC is pleased to announce that the U.S. soybean exports to Japan, the third largest market for U.S. Soy exports, increased 26.10 percent or 482,621 metric tons (MT) in 2015 from the previous year, while Japan’s total soybean import was up 414,714 MT or 14.70 percent.

According to Japan Trade statistics, the U.S. market share in Japan improved from 65.39 percent to 71.91 percent. This was due to Japanese soybean crush in 2015 increasing to 2,248,240 MT, up 12.9 percent or 256,000 MT, from 2014 because of a better crush margin of soybean than canola. As a result, Japanese soy oil production in 2015 increased to 431,884 MT, up 10.1 percent from 2014.

Increased identity preserved (IP) food grade soybean imports have also contributed to the increase, along with a greater U.S. market share over the last four to five years. Japan’s total IP food grade soybeans import was up 5.9 percent between 2011 and 2014. In 2012, 310,000 MT of U.S. IP food grade soybeans were exported to Japan, giving the U.S. a 43 percent market share. That number rose to 370,000 MT in 2014, giving the U.S. a 48 percent market share. Therefore, U.S. market share rose five percent during the two-year period from 2012 to 2014, and the volume of U.S. IP food grade soybean import increased 19.35 percent or 60,000 MT, and a further increase is estimated for 2015 statistics.

USSEC believes the increase in the U.S. market share is a combination of external environment and its accumulated steady efforts on creating a preference for U.S. Soy by building and maintaining relationships through trade servicing activities, especially the message of the U.S. commitment to remaining a stable, consistent and sustainable supplier, which has permeated and eased Japan’s past trade concerns on the capability of the U.S. to supply commodity soybeans as well as non-GMO IP food grade soybeans to Japan.

USSEC Japan will continue to work on U.S. Soy 0il promotion, which includes collaboration with JOPA to conduct a soy oil seminar as well as an industrial use seminar in FY16.

USSEC’s Moms to China Program Continues To Show Success

Monday, February 15, 2016
Category Biotechnology Event followup General News North Asia 
USSEC continues to mark successes related to its third Moms to China mission, which took place in early December as part of the International Soy Growers Alliance (ISGA).…

USSEC continues to mark successes related to its third Moms to China mission, which took place in early December as part of the International Soy Growers Alliance (ISGA). The goal of the mission was to engage with Chinese key opinion leaders (KOLs) to help build confidence in the safety and importance of biotechnology while highlighting how this technology can enhance sustainable food security.

Screen Shot 2016-02-15 at 1.11.06 PMThe KOL engagement achieved about 600,000 impressions and an event held at the Guokr Food Lab achieved about 100,000 impressions, which does not account for the impressions generated by non-KOLs who attended the events and shared it among their WeChat friends’ circles.

The Chinese language website, www.soyfarms.com, developed by USSEC, has posted a video of the Guokr event. Although the website is in Chinese, the video is in English with Chinese subtitles.  To watch the video, please click here.

USSEC Hosts Soybean Meal Feed and Swine Nutrition Training Program at IGP Institute for Japanese Industry Professionals

Monday, February 8, 2016
Category Animal Utilization General News North Asia 
USSEC, in collaboration with International Grains Program (IGP) Institute at Kansas State University, hosted participants from Japan for a swine feed and nutrition…

USSEC, in collaboration with International Grains Program (IGP) Institute at Kansas State University, hosted participants from Japan for a swine feed and nutrition course from January 10-15.

Japanese swine nutritionists and feed millers looked to USSEC’s Japan Soybean Meal Feed and Swine Nutrition Training Program for new ways to improve their swine nutrition and feed milling programs. Japan is currently the eighth leading pork producer in the world.

IGPThe course was structured to teach nutritional components and requirements as well as feed manufacturing for swine through lectures, workshops, guest speakers and field trips. 
 Participants were invited and sponsored by USSEC to increase their knowledge in the swine nutrition and feed manufacturing fields. USSEC consultant and course instructor Carlos Campabadal says that the partnership with USSEC is crucial.

“All U.S. grain buyers benefit from our membership with USSEC when they attend these courses because we know what their clients, the buyers, are looking for,” says Dr. Campabadal, feed manufacturing and grain quality management curriculum manager for IGP.

Course participant Toshiharu Taguchi, a feed manager at SEW Saisaikai Farms in Japan, says that he is interested in operating his own swine nutrition program.

“I was interested in coming to IGP Institute to observe U.S. swine facilities since I want to operate my own swine nutrition program. I will take back the information that I learned from Carlos on feed quality control.”

USSEC’s Farm Moms to China Program Completes Third Mission

Friday, December 18, 2015
Category Biotechnology General News North Asia 
USSEC’s Farm Moms to China program made its third trip to that country December 14-18. USSEC, working as part of the International Soy Growers Alliance (ISGA), sent…

USSEC’s Farm Moms to China program made its third trip to that country December 14-18.

USSEC, working as part of the International Soy Growers Alliance (ISGA), sent a team that included United Soybean Board (USB) director Nancy Kavazanjian, CommonGround volunteer Dawn Scheier, and Pilu Giraudo of Argentina. The team, which represents farm women and moms, attended the meetings in Beijing, accompanied by USSEC Communications Manager Lisa (Pine) Humphreys.

USSEC’s Farm Moms to China program is one of USSEC’s tactics to help build confidence in the safety and importance of biotechnology while highlighting how this technology can enhance sustainable food security.

In September 2014, USSEC sent four female agriculture representatives to China to forge connections with Chinese moms about the safety of GMO soybeans. The second USSEC delegation visited China from February 2-5, 2015 to participate in another series of meetings with their Chinese counterparts.

The goal of this program is to head off any misinformation that appears in the Chinese press and social media by reaching out directly to Chinese consumers to share scientific facts and build confidence.

“This mission provided exposure to over seven million people through Chinese social media,” said Ms. Humphreys. “It is absolutely critical for the U.S. Soy industry to educate Chinese buyers and consumers in its top export market, and the Farm Moms to China program allows us to do that.”

On this visit, the USSEC/ISGA team met with Chinese social media key opinion leaders (KOLs) to discuss the safety of biotechnology; organized a town hall meeting with a science-based online platform to discuss the safety of biotechnology; and created video footage from the town hall meeting that will be used on the Chinese language ISGA website.

The mission is expected to help generate hundreds of thousands of website views sending a positive message of the safety of biotechnology with the ability to leverage those views and demonstrate to Chinese government officials the commitment of the ISGA soybean growers to support their efforts to communicate the safety of biotechnology to the Chinese public.

USSEC’s Moms to China Program Marks Third Trip

Monday, December 14, 2015
Category General News North Asia 
USSEC’s Moms to China program is making its third trip to that country this week. The Moms Advocating for GM Technology In China (MAGIC) III meetings are taking place…

USSEC’s Moms to China program is making its third trip to that country this week.

The Moms Advocating for GM Technology In China (MAGIC) III meetings are taking place from December 14-18.

In September 2014, USSEC sent four female agriculture representatives to China to forge connections with Chinese moms about the safety of GMO soybeans. The second USSEC delegation visited China from February 2-5, 2015 to participate in another series of meetings with their Chinese counterparts.

This time, the team of International Soy Growers Alliance (ISGA) members representing farm women and moms includes United Soybean Board (USB) director Nancy Kavazanjian, CommonGround volunteer Dawn Scheier, and Pilu Giraudo of Argentina. The women are in China to meet with Chinese social media key opinion leaders (KOLs) to discuss the safety of biotechnology; organize a town hall meeting with a science-based online platform to discuss the safety of biotechnology; and create video footage from the town hall meeting that will be used on the Chinese language ISGA website.

MAGIC III team members Pilu Giraudo, Nancy Kavazanjian and Dawn Scheier prepare recipes for the Guokr town hall meeting

MAGIC III team members Pilu Giraudo, Nancy Kavazanjian and Dawn Scheier prepare recipes for the Guokr town hall meeting

This visit is expected to help generate hundreds of thousands of website views sending a positive message of the safety of biotechnology with the ability to leverage those views and demonstrate to Chinese government officials the commitment of the ISGA soybean growers to support their efforts to communicate the safety of biotechnology to the Chinese public.

USSEC Attends 2015 U.S.-China Poultry Industry Forum, AMCHAM Appreciation Seminar & Dinner in Beijing

Monday, December 14, 2015
Category General News North Asia 
USB director and Freedom to Operate (FTO) Action Team chair Bill Beam, American Soybean Association (ASA) treasurer Davie Stephens, and USSEC Marketing Director –…

USB director and Freedom to Operate (FTO) Action Team chair Bill Beam, American Soybean Association (ASA) treasurer Davie Stephens, and USSEC Marketing Director – Animal Nutrition/Meal Pam Helmsing traveled to China to participate in an FTO trade mission and attended the 2015 U.S.-China Poultry Industry Forum and American Chamber of Commerce (AMCHAM) Annual Seminar and Appreciation Dinner in Beijing from November 30 through December 5. The purpose of the mission was to engage Chinese policy influencers.

The team attended the U.S.-China Poultry Industry Forum, which was co-organized by USSEC. This year’s theme was Consumption & Promotion and Trade & Cooperation and the event provided in-depth discussion on the poultry production model, consumption promotion, latest advancements and other industry innovations to facilitate industry exchange and win-win cooperation between the two countries. USSEC Country Director – China Zhang Xiaoping and Mr. Stephens provided opening remarks and Mr. Beam gave a welcoming toast at dinner, in addition to providing closing remarks at the conference.

In his opening speech, Mr. Stephens described the U.S. Soy industry as a longtime partner to Chinese industries and talked about its commitment to China’s sustainable food security and food safety. Mr. Beam noted the importance of biotech approvals in a timely and transparent manner.

The USSEC team also visited customers, Sanhe Hopeful Grain & Oil Group and the Yangxiang Group before returning home.

Mr. Stephens

Mr. Stephens

Mr. Beam

Mr. Beam

China 3 Hope Full Beam Stephens SBO

Mr. Beam and Mr. Stephens check out soybean oil during a customer visit to the Sanhe Hopeful Grain & Oil Group

China 4 Great Wall Beam Stephens

The grower leaders get a chance to visit the Great Wall of China

 

USSEC Hosts U.S. Soy Buyers Outlook Conference in Japan

Monday, December 7, 2015
Category General News North Asia 
USSEC hosted the annual U.S. Soy Buyers Outlook Conference in Tokyo, Japan on November 19-20. A total of 350 crushers, feed millers, soyfood processors, traders and media…

USSEC hosted the annual U.S. Soy Buyers Outlook Conference in Tokyo, Japan on November 19-20. A total of 350 crushers, feed millers, soyfood processors, traders and media attended the two-day event.

2.USB treasurer and ASA director Lawrence Sukalski participated in a press conference during the U.S. Buyers Outlook Conference in Tokyo

USB treasurer and ASA director Lawrence Sukalski participated in a press conference during the U.S. Buyers Outlook Conference in Tokyo

Topics presented at this year’s conference included new crop quality; farm updates; introductions to examples of sustainability initiatives by Japanese companies; oilseeds market outlook; feed formulations; the Chinese soy market; and the U.S. Soy Sustainability Assurance Protocol (SSAP).

Additionally, seven U.S. food bean exporters exhibited at tabletop displays to showcase their new crop during the conference for food industry, including Clarkson Grain, DeLong, SK Food International, Scoular, and Neco Seed.

United Soybean Board (USB) treasurer John Motter and American Soybean Association (ASA) director Lawrence Sukalski traveled to Tokyo to participate in the conference. Other USSEC team members included USSEC consultants Dr. Seth Naeve and Dr. Jannes Doppenburg, along with USSEC Regional Director – North Asia Paul Burke.

The 2015 U.S. Soy Buyers Outlook Conference in Japan was sponsored by the Ohio Soybean Council, which was represented by Gretchen Mossberger and Katie Bauer.

U.S. Soy Buyers Outlook for feed/oil industry on November 19 in Tokyo, Japan

U.S. Soy Buyers Outlook for feed/oil industry on November 19 in Tokyo, Japan

U.S. Soy Buyers Outlook for food industry on November 20

U.S. Soy Buyers Outlook for food industry on November 20