USSEC is working with the Dominican Association of Ranchers and Farmers (ADHA) to improve the quality of beef products and reduce production costs to achieve higher profits for producers. ADHA is holding a seminar focusing on the “productive chain of beef cattle from farm to table” on July 29 and 30, with the participation of the Dominican Republic’s Ministry of Agriculture and the Association of Zebu Cattle Breeders (ASOCEBU). USSEC will also participate in this conference.
According to a press release from ADHA, the seminar topics will include the reality of meat production in the Dominican Republic; requirements of national and international markets; export refrigeration conditions; and safety and traceability in Dominican livestock. Other topics to be addressed include fattening steers; animal welfare on the farm; transportation and confinement or management of feedlots; and artificial insemination.
USSEC co-sponsored the 5th Pet Food Forum recently celebrated in Guadalajara, Mexico. USSEC consultants Gerardo Luna, Gustavo Picolla and Ingomar Middelbos attended and participated in this event organized by the Balanced Feeds Manufacturers Association in Guadalajara. This forum had over 150 registered participants, most related to pet food companies, with a number coming from related services companies.
Dr. Middelbos gave a presentation titled “The Uses of Soybeans and Products in Pet Food Formulations,” where he shared the why’s and how’s of incorporating soybean meal, hulls, lecithin and soybean protein concentrate (SPC) in pet food. Mr. Picolla was the closing keynote speaker and talked about “The Importance of Strategic Planning in AgriBusiness,” where he shared the importance of strategic planning and leadership.
After the forum, Mr. Luna and Mr. Picolla continued their trip to Queretaro, Mexico and participated in the monthly board meeting of another feed association, which is the second largest in Mexico. Mr. Picolla gave a talk titled, “A Different View about the Strategic Planning in AgriBusiness,” and both consultants interacted with attendees. Finally, they visited the Swine Producers Association (APQ) where Mr. Luna provided a detailed introduction to USSEC, discussing its nature, structure, and objectives. He suggested later discussion on needs that could be supported and Mr. Picolla gave his lecture about strategic planning. The audience welcomed the presentation and discussion and was very participative.
USSEC organized and conducted a public cooking class using soybean ingredients to promote the use and health benefits of U.S. Soy products for gastronomic institutes and the general public. The class took place on June 27 in one of Mexico City’s public parks and more than 200 people participated. An expert chef was hired to develop and prepare soy dishes for the event, including chicken flavored tabouli salad and soybean spaghetti bolognese.
Three soybean oil refineries and four soyfoods and soy beverages partners/producers participated as event sponsors. These companies provided the ingredients used in the cooking class and also provided samples of their products to be included in giveaway bags given to each participant. Brochures and promotional articles produced by USSEC were included in the promotional bags. There was also a soybean product exhibition where participating companies promoted their products and gave samples, information and tasting of soybean beverages to attendees.
Radio spots were run prior to the event during two broadcasts, advertisements were inserted in newspapers, and banners were used on the internet and social media to promote the cooking class, as well as the health benefits of consuming U.S. soybean products. During the event, USSEC Regional Marketing Director – Americas Nayeli Vilanova gave three interviews to media present and spoke about USSEC´s mission and marketing activities and about U.S. soybean products and their health benefits. These interviews were run on radio and in newspapers and magazines. The public cooking class and media promotion about the health benefits of soybean products was a very successful activity as 97 percent of the attendees were convinced to use soybean products as a source of healthy food. The outreach of USSEC´s message spread by the various media used was estimated to reach 6,028,302 people.