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Thailand Purchases Additional 3 Panamaxes of U.S. SBM

Thursday, July 23, 2015
Category Southeast Asia Success Stories 
Seven panamaxes of U.S. soybean meal (SBM) have been purchased by the Thai Feed Import Group since the U.S. Soybean Export Council (USSEC) brought the company’s leadership…

Seven panamaxes of U.S. soybean meal (SBM) have been purchased by the Thai Feed Import Group since the U.S. Soybean Export Council (USSEC) brought the company’s leadership to the U.S. on a September 2013 trade mission that included touring grain export facilities in Washington, visiting with Minnesota soybean growers, inspecting the soybean crop in parts of Minnesota, and attending the U.S. Soy Global Trade Exchange in Davenport, Iowa. During February and March 2014, the Thai group purchased two panamaxes from ADM and Bunge with an additional two purchased targeted for November/December 2014 from Bunge. In November 2014, the company purchased three panamaxes again from Bunge equaling about 180,000 metric tons (MT) of U.S. SBM, bringing the 2014 total to seven.

Swine Nutrition Training Course Helps Eastern European Customers Improve Their Feeding Programs

Thursday, July 23, 2015
Category Greater Europe Success Stories 
The U.S. Soybean Export Council (USSEC) took a group of fourteen young commercial nutritionists from Poland and Romania representing local feed compounders to Madrid,…

The U.S. Soybean Export Council (USSEC) took a group of fourteen young commercial nutritionists from Poland and Romania representing local feed compounders to Madrid, Spain in October 2014 where they attended a series of in-class training sessions at the Polytechnical University of Madrid (UPM), run by three European experts on swine nutrition, feed science and feeding-related health problems. USSEC recruited the participants and helped coordinate this training course. The nutritionists toured Spanish swine breeding and production facilities, including a swine research farm, a leading international consulting firm specializing in swine nutrition and management, and a soybean and local legumes processing plant, as well as a leading regional cooperative which manufactures various swine feed products and supplies them to numerous independent farms in several Spanish provinces. This weeklong professional experience offered to this team of USSEC’s European customers was highly evaluated by the participants.

MAP Program Helps Soymilk Processing Company to Launch its Products in India’s School Lunch Program

Thursday, July 23, 2015
Category South Asia Soy Foods Success Stories 
A soyfood supplier in Bhopal, India requested technical assistance from the U.S. Soybean Export Council (USSEC) to help them launch their soymilk powder for India’s…

A soyfood supplier in Bhopal, India requested technical assistance from the U.S. Soybean Export Council (USSEC) to help them launch their soymilk powder for India’s school lunch program. India’s feeding and social welfare program covers more than 240 million beneficiaries. The Government of India awarded the bid to supply soymilk powder to one million children in government schools in Bhopal and nearby districts to Bio-Nutrients India. Using funds from MAP program F15AXASC99, USSEC will help the company in all aspects of this project from the procurement of quality soybeans to the production of quality soymilk powder and its further value addition. Additionally, USSEC will work to fortify the soymilk powder with mineral and vitamin premixes to enhance its nutritional value for the program as well as for general consumption. USSEC’s efforts have already helped to make soymilk powder available across the country in retail stores. Soymilk and tofu are flourishing soyfood sectors in India with more than 850 soymilk companies in India working on a small, medium and large scale production, consuming a large amount of whole soybeans. With no food utilization specific variety of soybeans currently grown in India, USSEC will promote food utilization specific non-GM U.S. soybeans suitable for the production of whole bean based soy products for food grade crush to produce soy flour in India. If India’s per capita direct consumption reaches the U.S. level, it would require 3,600,000 metric tons of soy or about 40% of India’s production. India’s huge population gives the U.S. soy industry leverage in direct consumption of soy in products such as soymilk.

USSEC introduces SPC to Egyptian Market

Thursday, July 23, 2015
Category Aquaculture Middle East / North Africa Success Stories 
USSEC and USSEC member Midwest Ag Enterprises are working together in Egypt to introduce soy protein concentrate (SPC) to a growing aquaculture market. USSEC organized…

USSEC and USSEC member Midwest Ag Enterprises are working together in Egypt to introduce soy protein concentrate (SPC) to a growing aquaculture market. USSEC organized an aquaculture seminar on optimized feed formulation for marine finfish and tilapia. A total of 95 participants attended the May 10, 2015 event, representing 40 of the top poultry and aqua feed producing companies and opinion leaders in Egypt’s aquaculture industry. The presentations’ main message emphasized the important potential of U.S. Soy in improving diet quality and performance, consequently providing an opportunity to increase returns for U.S. Soy farmers. USSEC consultant Sirri Kayhan concluded the conference by demonstrating the economic advantage of using SPC to replace fishmeal. Follow-up visits with feed manufacturers underlined the existing interest in marine feeds using SPC. All of the feed manufacturers visited have established projects to produce marine fish feed. Egypt’s aquaculture sector has been growing at more than 10 percent per year for the past 10 years. Today, the aquaculture sector produces approximately 1.1 million tons of fish, 40,000 tons of which are marine fish. This number is expected to double by 2017 as Egypt unveils plans to establish 2,400 hectares of marine fish farms along the Suez Canal waterline. The project is expected to produce 50,000 tons of fish annually and annual demand for marine feed is expected to reach 200,000 tons. Current marine feed production capacity is only 1000 tons, leaving great opportunity in terms of improving quantity as well as quality of marine aqua feed. FAS subsidizes two of USSEC’s representatives in the MENA region:  Salah Taher, Egypt country representative, and Sirri Kayhan, USSEC’s country representative in Turkey, both have year-long contracts funded by FMD.

USSEC Organizes Soybean Meal Forum in Spain

Thursday, July 23, 2015
Category Animal Utilization Greater Europe Success Stories 
On May 28, the U.S. Soybean Export Council (USSEC) organized a soybean meal forum in Barcelona, Spain. The one-day event, funded by FMD, brought together more than a dozen…

On May 28, the U.S. Soybean Export Council (USSEC) organized a soybean meal forum in Barcelona, Spain. The one-day event, funded by FMD, brought together more than a dozen experts, from leading European research centers, trading companies and private entities to discuss the latest studies and findings on soybean meal. Scientists and key senior nutritionists of the European feed industry were targeted with the objective for USSEC to share information on how USSEC differentiates soybean meal by origin and to learn from the EU experts on what the U.S. Soy industry can do in the future to help other EU nutritionists see and accept differences in nutritive value among soybean meal samples. USSEC consultant Dr. Gonzalo Mateos from the University of Madrid presented the results of his long-term research, funded by USSEC, on soybean meal from the United States, Brazil and Argentina. Over a seven-year period, almost 500 samples have been taken and analyzed for various components including proximal analysis and amino acid content, aiming to determine overall quality of the different sourced meals. The results showed wide variation in numerous sub-components of soybean meal, but provided sufficient evidence to conclude that while Brazilian soybean meal generally has higher overall protein levels, due mostly to latitude and production conditions, U.S. soybean meal has better quality protein for animal nutrition purposes. Discussion focused on finding the most cost effective and quickest way to determine the protein quality of soybean meal such as using reactive lysine as an indicator. Participants agreed that good communication along the entire value chain, from producers to crushing facilities to feed manufacturers to livestock producers, was essential. There was also general agreement by all participants that the use of near-infrared spectroscopy (NIR) technology will be essential to determining the nutritive value and protein quality of the different batches of soybean meal. Soybean meal customers in the European Union are increasingly sophisticated and will be demanding specific components in the soybean meal, tailored to their production requirements. USSEC’s programs in the EU are yielding success as the EU industry is learning the importance of the valuation of soybean meal by origin. One forum participant stated, “The European Soybean Meal Forum is a unique event that brings different stakeholders and actors in the soy chain together to discuss about the quality of soybean meal. The meeting not only provided me an updated overview on the scientific data with respect to the differences in nutritional value of soybean meal related to origin, but it also provided me the opportunity to exchange views with others about how we could use this knowledge in the daily practice. It became clear that we should work together in the chain to be able to benefit from the differences in value of soybean meal related to origin and processing, and that we need to further increase the knowledge regarding uniform analytical tests.” Events such as this have revitalized U.S. soymeal exports to the EU-29 from 411,000 metric tons (MT) in 2011/12, to 1,265,000 MT in 2012/13, to 1,326,000 MT in 2013/14, the last marketing year where full year sales are available.

USSEC Examines Sri Lanka for Soy Opportunities in Feed and Food Segments

Thursday, July 23, 2015
Category South Asia Success Stories 
A U.S. Soybean Export Council (USSEC) team recently examined soy opportunities for feed and food applications in Sri Lanka, meeting with the commercial specialist for…

A U.S. Soybean Export Council (USSEC) team recently examined soy opportunities for feed and food applications in Sri Lanka, meeting with the commercial specialist for the U.S. Embassy in Sri Lanka and expressing USSEC’s renewed interest in the country due to its growing economy, sales and market share of U.S Soy. In 2013 and 2014, Sri Lanka imported 100,695 metric tons (MT) of U.S soybean meal valued at $58.29 million, partly due to residual effects of USSEC’s marketing efforts from 2008 to 2012. The team visited two poultry layer farms, which import 500 MT of U.S. soy regularly each month, to note developments in the country’s feed and human food sectors. The country’s largest chicken processor, Pussulla Meat Producers, operates 75 chicken outlets in Sri Lanka and is constructing a new feed mill, which is projected to use a monthly volume of 1000-1500 MT of U.S soybean meal. The USSEC team noted that Sri Lanka has developed a unique practice of marketing at least 75 percent of its chicken through cold chains, in contrast to India and other Asian countries where wet markets usually dominate. Sri Lanka’s chicken consumption grew from 5.5 kilogram (kg)/year to 8.5-9.0 kg/year in the past three years and is expected to reach the 12 kg mark in 2016 with consumption slated to further increase as the country’s economy improves and people seek more meat in their diets. The USSEC team also visited selected retail distribution outlets and grocery stores to examine the presence of soyfoods. The stores offered a full range of meat and fish products; soy products sold as meat substitutes were popular, with brands produced by five different manufacturers. Soymilk, soy protein supplements and soy oil also had a presence on the shelves. At a USSEC-hosted event, the USSEC’s ASC regional director provided remarks and took questions on USSEC and the U.S. soy industry from 21 invited industry guests. The guests represented poultry and egg producers, feed millers and technical consultants. GMO safety and regulation was also a topic of discussion. Overall, Sri Lanka’s industry looks positive with signs of increasing sales of poultry and eggs and an expanding economy.

MAP and FMD Help Sponsor First Summit on ASEAN Aquaculture

Thursday, July 23, 2015
Category Southeast Asia Success Stories 
For three days in June 2015, more than 100 representatives from governments, academia, trade associations, industry, and investor groups met in Singapore for the 1st…

For three days in June 2015, more than 100 representatives from governments, academia, trade associations, industry, and investor groups met in Singapore for the 1st Association of Southeast Asian Nations (ASEAN) Aquaculture Industry Summit, hosted using MAP and FMD funds by the U.S. Grains Council (USGC) and the American Soybean Association / U.S Soybean Export Council (ASA / USSEC), along with the U.S. Agency for International Development (USAID) and the Foreign Agriculture Service (FAS). The summit’s two primary goals were to bring key stakeholders to the table to address constraints on the aquaculture sector and to work together to find common ground for developing a roadmap towards the harmonization of regulatory and certification issues among ASEAN members. Summit sessions addressed: (1) best practices in ASEAN aquaculture farm management; (2) strategies and future of ASEAN feed management; (3) regulation and legislation related to aquaculture; and (4) investment prospects in aquaculture.

H.E. Kirk Wagar, Ambassador of the United States to Singapore, was a keynote speaker at the summit, and noted the extraordinary 7.8 percent annual growth rate for aquaculture in the region in the past two decades. At the end of the summit, a dossier containing seven proposed action items was presented to the ASEAN secretariat. The action items encouraged the harmonization of efforts in Southeast Asia’s aquaculture industry, including the establishment of the ASEAN Community of 2015 to help boost the development of the aquaculture community and trade in aquaculture products, the welcome and support of ASEAN’s implementation of programs and activities, the development of a strategic plan of action for ASEAN Cooperation on Food, Agriculture and Forestry 2016-2025, and ASEAN’s effort to promote public-private sector participation in the aquaculture sector, particularly suggesting coordination in Indonesia. By 2050, Asia is expected to account for about 90 percent of global aquaculture production, feeding a population totaling 9.2 billion. Southeast Asia is a big contributor to the aquaculture industry, with 54 percent of ASEAN seafood production in 2012 coming from aquaculture.

FTA Helps U.S. Soy Exports Grow to Korea

Thursday, July 23, 2015
Category Northeast Asia Success Stories 
In 2014, the Korea – U.S. (KORUS) Free Trade Agreement (FTA) obligated the Korean government to allocate 25,000 metric tons (MT) of food-grade identity preserved…

In 2014, the Korea – U.S. (KORUS) Free Trade Agreement (FTA) obligated the Korean government to allocate 25,000 metric tons (MT) of food-grade identity preserved (IP) soybeans in the tariff rate quota (TRQ), allowing Korean soy food processing sectors such as tofu, soy milk, soy sauce and soy paste to import U.S. food-grade IP soybeans free of import duty. This number is equivalent to about 10 percent of the Korean food-soybean imports. To maximize the market share impact of U.S. food-grade IP soybeans imported under KORUS FTA, the U.S. Soybean Export Council (USSEC) has encouraged Korean soy food processors to execute TRQ as much as they are allocated, or transfer surplus of TRQ allocation in one sector to others who need more. One example of these tactics was the Korea food-bean buyers teams sent with funds provided by FMD and MAP to the U.S. Soy Global Trade Exchange in 2013 and 2014. This event provided a platform that facilitated food-soybean trade between Korea and the U.S. Coupled with this FAS-funded marketing program, KORUS FTA turned out to be instrumental for the U.S. to capture a dominant market share of Korean food-soybean imports. In 2014, the U.S. captured an 85 percent market share in the target market with 226,800 MT exported to Korea valued at $161 million. In 2013, the U.S. held an 84 percent market share with 207,300 MT valued at $153 million, with a 67 percent market share with 182,800 MT valued at $120 million in 2012. The ratio of TRQ executed by the Korean soy food processors against allocations increased to 95 percent in 2014 from 60 percent in 2013 and just 35 percent in 2012.

USSEC’s Anand is Interviewed in Indian Feed, Grain Magazine

Monday, July 20, 2015
Category General News South Asia 
USSEC Country Director – India Vijay Anand was interviewed by the Indian magazine “Think Grain, Think Feed.” Dr. Anand’s cover interview focused on a number of pertinent…

USSEC Country Director – India Vijay Anand was interviewed by the Indian magazine “Think Grain, Think Feed.”

Dr. Anand’s cover interview focused on a number of pertinent topics, including USSEC’s role in India, the current crop outlook in India and worldwide, India’s soymeal exports and demand, the Soy Partnership Forum 2015, changes in the Indian livestock industry, the use of GM soy in animal feed, and future challenges to the Indian feed industry.

The magazine is published monthly in both electronic and print versions for India’s animal feed industry and its suppliers.

Dr. Anand’s interview is available to read in its entirety here:  Interview with Dr. Vijay Anand of USSEC, India

USSEC to Participate in Training Session for Dominican Ranchers

Monday, July 20, 2015
Category Americas General News 
USSEC is working with the Dominican Association of Ranchers and Farmers (ADHA) to improve the quality of beef products and reduce production costs to achieve higher profits…

USSEC is working with the Dominican Association of Ranchers and Farmers (ADHA) to improve the quality of beef products and reduce production costs to achieve higher profits for producers. ADHA is holding a seminar focusing on the “productive chain of beef cattle from farm to table” on July 29 and 30, with the participation of the Dominican Republic’s Ministry of Agriculture and the Association of Zebu Cattle Breeders (ASOCEBU). USSEC will also participate in this conference.

According to a press release from ADHA, the seminar topics will include the reality of meat production in the Dominican Republic; requirements of national and international markets; export refrigeration conditions; and safety and traceability in Dominican livestock. Other topics to be addressed include fattening steers; animal welfare on the farm; transportation and confinement or management of feedlots; and artificial insemination.

USSEC Receives Recognition from Japanese Natto Industry, Participates in Natto Queen Ceremony

Monday, July 20, 2015
Category General News Northeast Asia 
USSEC was invited to attend the recent 2015 Natto Queen Ceremony held in Ginza, Tokyo. USSEC Country Director – Japan Mitsuyuki Nishimura and USSEC North Asia Regional…

USSEC was invited to attend the recent 2015 Natto Queen Ceremony held in Ginza, Tokyo. USSEC Country Director – Japan Mitsuyuki Nishimura and USSEC North Asia Regional Human Utilization Manager & Japan HU Director Masi Tateishi represented USSEC at this gathering and more than 100 media outlets attended the event. The Japan Natto Cooperative Society Federation announced Yoh Yoshida, a successful Japanese actress, as the 2015 Natto Queen.

Beginning in 2002, the Japan Natto Cooperative Society has selected a natto queen every year among celebrities, based on their love of natto and their ability to help spread natto’s popularity to Japanese society. Ms. Yoshida is expected to increase the positive image of natto throughout 2015.

Katsuya Aizawa, PR leader of the natto industry, presents USSEC with a letter of appreciation

Katsuya Aizawa, PR leader of the natto industry, presents USSEC with a letter of appreciation

After the announcement of the natto queen, USSEC was recognized by the Japanese natto industry for its achievement on relief efforts of the 2011 Tohoku earthquake and tsunami. Mr. Nishimura was presented an award by the natto industry. Takahiro Noro, Chairman of Japan Natto Cooperative Society Federation, said, “When the big earthquake and tsunami hit Tohoku in 2011, the U.S. Soybean Export Council reached out a hand of early assistance to the affected areas. Thanks to the U.S. soybean industry, we were able to deliver 79,000 servings of natto to the shelters. And therefore, the Japanese natto industry still continues to work on a relief-effort project and that is due to the remarkable achievement of U.S. soybean industry.

Japanese natto consumption in 2014 hit 125,000 metric tons (MT), all produced from non-GMO identity preserved (IP) food beans. The U.S. still enjoys an 80 percent market share of non-GMO IP beans in Japan. USSEC has supported the natto industry by sending a young Japanese management leader to the U.S. and sponsoring the U.S. Red River Valley award, among other endeavors, in the past. This year, USSEC is collaborating with the natto industry to launch a “natto master project” aimed to further expand the natto demand domestically and globally. USSEC will continue to support Japan’s natto industry to optimize the utilization and value of U.S. Soy.

2015 Natto Queen Yoh Yoshida mixes natto

2015 Natto Queen Yoh Yoshida mixes natto

Two Miss Natto contestants pose with natto mascot Natto Nebaaru-kun

Two Miss Natto contestants pose with natto mascot Natto Nebaaru-kun

USSEC Participates in 5th Pet Food Forum in Mexico

Monday, July 20, 2015
Category Americas General News 
USSEC co-sponsored the 5th Pet Food Forum recently celebrated in Guadalajara, Mexico. USSEC consultants Gerardo Luna, Gustavo Picolla and Ingomar Middelbos attended…

USSEC co-sponsored the 5th Pet Food Forum recently celebrated in Guadalajara, Mexico. USSEC consultants Gerardo Luna, Gustavo Picolla and Ingomar Middelbos attended and participated in this event organized by the Balanced Feeds Manufacturers Association in Guadalajara. This forum had over 150 registered participants, most related to pet food companies, with a number coming from related services companies.

Dr. Middelbos presents “The Uses of Soybeans and Products in Pet Food Formulations” at the 5th Pet Food Forum in Guadalajara, Mexico

Dr. Middelbos presents “The Uses of Soybeans and Products in Pet Food Formulations” at the 5th Pet Food Forum in Guadalajara, Mexico

Dr. Middelbos gave a presentation titled “The Uses of Soybeans and Products in Pet Food Formulations,” where he shared the why’s and how’s of incorporating soybean meal, hulls, lecithin and soybean protein concentrate (SPC) in pet food. Mr. Picolla was the closing keynote speaker and talked about “The Importance of Strategic Planning in AgriBusiness,” where he shared the importance of strategic planning and leadership.

After the forum, Mr. Luna and Mr. Picolla continued their trip to Queretaro, Mexico and participated in the monthly board meeting of another feed association, which is the second largest in Mexico. Mr. Picolla gave a talk titled, “A Different View about the Strategic Planning in AgriBusiness,” and both consultants interacted with attendees. Finally, they visited the Swine Producers Association (APQ) where Mr. Luna provided a detailed introduction to USSEC, discussing its nature, structure, and objectives. He suggested later discussion on needs that could be supported and Mr. Picolla gave his lecture about strategic planning. The audience welcomed the presentation and discussion and was very participative.

USSEC India Conducts Routine Soy Field Surveys

Monday, July 20, 2015
Category General News 
To supplement or cross check press reports and commodity information related to each year’s soy supply and demand (S & D), USSEC India conducts periodic field surveys…

To supplement or cross check press reports and commodity information related to each year’s soy supply and demand (S & D), USSEC India conducts periodic field surveys in soy producing regions of India. Data, forecasting and sharing market intelligence with soy users in animal feeds is an important part of trade services that USSEC offers to its customers. On the user end, USSEC uses market differentiation tools to stabilize soy utilization and ward off other competing protein meals. These interventions help sustain and/or bring in incremental soy volumes, year after year. Program strategy in India recognizes that value chain efficiencies are higher when back end soy trade/ S & D work is regularly shared with feed milling clients who are on the user end.

Typically, such surveys are conducted by USSEC’s animal feed/soy meal program consultants at least three times a year to coincide with soy harvests and are carried out at the end of peak soy selling periods (October – January) or after sowing takes place (May, June, July). First hand data obtained from such assessments provides an additional marketing edge and is used to make program plans. Many feed industry clients rely on USSEC’s advice and information because assessments arise from ground data and they trust the authenticity. The data also helps clients plan their stocks and buying.

USSEC consultants Vijay Anand and Pawan Kumar inspect a freshly planted soybean field in the Indore region

USSEC consultants Vijay Anand and Pawan Kumar inspect a freshly planted soybean field in the Indore region

USSEC India’s Feed Program Consultants Dr. Vijay Anand and Dr. Pawan Kumar visited Indore, a major soy growing province of India to assess current sowing as well as arrivals of last crop soybeans, which are believed to have been stocked by farmers, in the wholesale grain markets. They note that sowing has been successfully completed in most areas due to a good monsoon season but a wait and watch approach has to be adopted to predict the health of the crop as well as weather patterns, until harvest time. They feel that a lot of soybean meal is contained within India due to last year’s low exports and if the current crop brings in more stocks, animal feed utilization is likely to go up due to price reductions. The consultants also believe that prices will probably not touch a significant low so as to compete in the international market. Due to a rather flat soybean meal production trend for the past three years and an array of supply or price anomalies, other countries relying on India have covered their requirements from the U.S and South American sources.

An Indian soy farmer explains his stock and selling plans

An Indian soy farmer explains his stock and selling plans

A soy farmer waits for auctioneers to come along

A soy farmer waits for auctioneers to come along

USSEC Conducts Public Cooking Class with U.S. Soybean Ingredients in Mexico City

Monday, July 20, 2015
Category Americas General News 
USSEC organized and conducted a public cooking class using soybean ingredients to promote the use and health benefits of U.S. Soy products for gastronomic institutes…

USSEC organized and conducted a public cooking class using soybean ingredients to promote the use and health benefits of U.S. Soy products for gastronomic institutes and the general public. The class took place on June 27 in one of Mexico City’s public parks and more than 200 people participated. An expert chef was hired to develop and prepare soy dishes for the event, including chicken flavored tabouli salad and soybean spaghetti bolognese.

USSEC Regional Marketing Director - Americas Nayeli Vilanova opens the cooking class in Mexico City on June 27

USSEC Regional Marketing Director – Americas Nayeli Vilanova opens the cooking class in Mexico City on June 27

Three soybean oil refineries and four soyfoods and soy beverages partners/producers participated as event sponsors. These companies provided the ingredients used in the cooking class and also provided samples of their products to be included in giveaway bags given to each participant. Brochures and promotional articles produced by USSEC were included in the promotional bags. There was also a soybean product exhibition where participating companies promoted their products and gave samples, information and tasting of soybean beverages to attendees.

Radio spots were run prior to the event during two broadcasts, advertisements were inserted in newspapers, and banners were used on the internet and social media to promote the cooking class, as well as the health benefits of consuming U.S. soybean products. During the event, USSEC Regional Marketing Director – Americas Nayeli Vilanova gave three interviews to media present and spoke about USSEC´s mission and marketing activities and about U.S. soybean products and their health benefits. These interviews were run on radio and in newspapers and magazines. The public cooking class and media promotion about the health benefits of soybean products was a very successful activity as 97 percent of the attendees were convinced to use soybean products as a source of healthy food. The outreach of USSEC´s message spread by the various media used was estimated to reach 6,028,302 people.

About 200 people participated in the class

About 200 people participated in the class

Participants of the cooking class worked with recipes using U.S. soybean ingredients

Participants of the cooking class worked with recipes using U.S. soybean ingredients

 

U.S. Soy Global Trade Exchange Agenda Takes Shape

Monday, July 13, 2015
Category General News 
  The 2015 U.S. Soy Global Trade Exchange will take place September 9-11 in Minneapolis, Minnesota. In addition to providing exclusive access to qualified international…
GTE

 

The 2015 U.S. Soy Global Trade Exchange will take place September 9-11 in Minneapolis, Minnesota. In addition to providing exclusive access to qualified international buyers, USSEC’s third annual event will provide useful, key information for seller and buyers alike.

The first day of the event, September 9, will feature USSEC’s signature Trade Team Invitational, where buyers and sellers will meet privately in pre-arranged meetings.

The conference will officially kick off on September 10. The day will feature panels on U.S. food grade soybean supply outlook and international food and feed, in addition to breakout sessions covering West Coast shipping, bulk, global trends in food industry and consumer demand, international animal protein demand, and the role of co-ops in the international market. General sessions will cover global soy and grain supply and demand, U.S. certification systems, and the feed nutritional value of soybean meal. The trade show will also open that day.

On September 11, sessions will focus on world economic outlook and GMOs, with breakout sessions taking a look at transportation, emerging growth markets for specialty grain and soybeans, and sustainability.

 Make your plans now to attend this year’s U.S. Soy Global Trade Exchange! Last year, more than 260 buyers from 46 countries attended the 2014 event in Milwaukee to conduct business with U.S. exporters. In all, 600 key soy and grain industry officials and decision-makers attended this unique networking opportunity in 2014. This year, 100 people from EU/MENA and another 60 from North Asia are already scheduled to attend.

To register or for more information about the event, please visit us at https://ussoyexchange.org.

U.S. Soy Global Trade Exchange Adds Speakers

Monday, July 13, 2015
Category General News 
USSEC’s signature event, the U.S. Soy Global Trade Exchange, is quickly approaching. The conference and trade show is slated to take place September 9-11 in Minneapolis,…

USSEC’s signature event, the U.S. Soy Global Trade Exchange, is quickly approaching. The conference and trade show is slated to take place September 9-11 in Minneapolis, Minnesota.

Ken Eriksen and Rob Murphy, both of Informa, have been added to the speaker lineup. Mr. Eriksen, leader of Informa Economics’ Transportation, Industrials and Energy Services Group, will talk about the Panama Canal, while Mr. Murphy, co-executive of Informa’s livestock, meat, poultry, and dairy groups, will address International Meat Proteins.  Jay Bryson, managing director and global economist at Wells Fargo Securities, who will discuss world economic outlook, has also been added to the speakers’ group.

For more information about these speakers or about the U.S. Soy Global Trade Exchange, please visit https://ussoyexchange.org.

USSEC Visits with ANFNC President, Attends Annual Conference in Romania

Monday, July 13, 2015
Category General News Greater Europe 
In an effort to promote U.S. Soy and strengthen relationships with local feed manufacturers, a USSEC delegation visited Romanian feed and broiler companies during the…

In an effort to promote U.S. Soy and strengthen relationships with local feed manufacturers, a USSEC delegation visited Romanian feed and broiler companies during the last week of June and attended the annual conference of the Romanian Feed Manufacturers Association (ANFNC). The conference is Romania’s key event related to the feed industry and provided an excellent opportunity to meet with end users of U.S. soy, including decision makers (owners and general managers) and technicians (nutritionists and purchasing managers). USSEC technical consultant Iani Chihaia escorted and introduced the group at the meetings.

1.U.S. Soy grower leaders Larry Marek, Jeff Magyar and Bill Bayliss are pictured with a group of participants at the Romanian Feed Manufacturers Association (ANFNC) annual conference on June 30 in Bucharest

1. U.S. Soy grower leaders Larry Marek, Jeff Magyar and Bill Bayliss are pictured with a group of participants at the Romanian Feed Manufacturers Association (ANFNC) annual conference on June 30 in Bucharest

United Soybean Board (USB) director Larry Marek of Iowa gave a comprehensive presentation to an audience comprised of over 70 key Romanian industry owners and professionals, representing more 80 percent of Romania’s feed industry, demonstrating the superior characteristics of U.S. soybeans and soybean meal: quality, reliability and sustainability.

At the end of Mr. Marek’s talk, participants raised questions mainly targeting biotech soy benefits and about their concerns related to the potential impact of the recent EU proposal for the nationalization of GM imports.

“Adoption of this proposal will generate huge disruptions in soybean meal supply in [all of] Europe and the Romanian feed industry will be affected, too,” commented Iosif Pazuric, ANFNC past president. “Currently, the Romanian Feed Industry imports over 80 percent of the soybean meal used in the country and any disruption in soybean meal trade will impact all of us,” he added.

USSEC Trading and Risk Commodities Consultant Lola Herrera discussed global soy market status and trends. Dr. Chihaia talked about the status of the local industry and emphasized USSEC’s support for ANFNC and opportunities for U.S. Soy exports.

Prior to the conference, Mr. Marek, together with Ohio Soybean Council members Jeff Magyar and Bill Bayliss, visited Combial Feed Mill and Bona Avis Broiler Farm, one of Romania’s most modern broiler integrations, family owned and administrated by Eda Kizilcelik.

The day after she received the USSEC delegation’s visit at Combial, Mrs. Kizilcelik was elected as the new president of ANFNC at the association’s annual meeting on June 30.

Bona Avis’s broiler facilities are equipped with state-of-the-art technology for climate control, ventilation and feeding systems, which provides them with real chances for future growth and development in broiler business. Combial Integration grows grain crops, runs a feed mill, and raises broilers, as well as operating a poultry slaughterhouse and processing facilities for their meat products, sold locally and exported to the EU.

Southeast Europe, particularly Romania, is predicted to play a key role in animal protein production growth for the next several years, while meat production in Western Europe is expected to stay flat or even slightly decrease. As one of the main grains producing countries in the EU 27, with an annual production of 20 million tons of grains per year, Romania still has an unlocked potential in growing its poultry, livestock and aqua sectors. Currently, Romania ranks as the main feed producing country in the Southeastern Europe region, with an annual production of over 3 million tons of feed in the industrial sector and another 2.7 million tons of feed produced as home mixed feeds. As the poultry, pork and aquaculture sectors continue to grow, there will be a greater need for a high quality protein source rich in essential amino acids that U.S. soybean farmers are ready to provide.

Highlights from the USSEC delegation’s visits to Combial Feed Mill and Bona Avis Poultry Farm. Larry and Jennice Marek, Jeff Magyar, Bill Bayliss and Lola Herrera toured the feed mill and broiler facilities together with owner Eda Kizilcelik

Highlights from the USSEC delegation’s visits to Combial Feed Mill and Bona Avis Poultry Farm. Larry and Jennice Marek, Jeff Magyar, Bill Bayliss and Lola Herrera toured the feed mill and broiler facilities together with owner Eda Kizilcelik

USSEC Participates in Food Show in Taiwan

Monday, July 13, 2015
Category General News Northeast Asia 
U.S. agricultural and food products were showcased at the annual 2015 Taipei International Food Show (TIFS) in Taiwan. The American Institute in Taiwan (AIT)’s…

U.S. agricultural and food products were showcased at the annual 2015 Taipei International Food Show (TIFS) in Taiwan. The American Institute in Taiwan (AIT)’s Agricultural Trade Office (ATO) welcomed Taiwanese agricultural and food service buyers to visit the USA Pavilion at the show, which was held June 24-27.

The USA Pavilion was the largest international pavilion, encompassing 74 booths with more than 20 exhibitors, according to the ATO. According to the U.S. Census Bureau Trade Data, U.S. high-value agricultural exports to Taiwan hit an all-time high in 2014, reaching nearly $1.4 billion. The U.S. has a 95.4 percent market share of soybeans imported for soy foods to Taiwan.

USSEC, together with the California Milk Advisory Board, the Idaho Potato Commission, the United Dairymen of Idaho, and the Wisconsin Ginseng Board, led delegations to exhibit new products, provide samples, and connect with potential buyers at the show.

 

Multi-Grain Dal is Launched in India

Monday, July 13, 2015
Category General News 
Dal is one of India’s most popular dishes. It is traditionally made of lentils, peas, or beans, which are split, dried and stripped of their hulls. It is often eaten with…

Dal is one of India’s most popular dishes. It is traditionally made of lentils, peas, or beans, which are split, dried and stripped of their hulls. It is often eaten with rice as a side dish or included in other dishes.

Health conscious individuals are now able to incorporate alternative dal while preparing other dishes. Food company Ruchi Soya Industries Ltd, has introduced multi-grain dal that contains soy, maize, wheat, tur dal and turmeric powder in Andhra Pradesh, an Indian state.

USSEC Country Manager –India V. Gopal Krishna Pillai said that the dal serves as a substitute to tur dal as it is loaded with protein.

USSEC Director – India Soy Food Program M. M. Krishna added that there was an imbalance in pulse production and consumption and the new product helps in plugging this loophole and including soybeans abundantly in the menu.

USSEC Provides Educational Opportunity at USB Meeting

Monday, July 13, 2015
Category General News 
USSEC offered an educational opportunity at last week’s United Soybean Board (USB) meeting in Des Moines, Iowa to approximately 100 USB directors and stakeholders of…

USSEC offered an educational opportunity at last week’s United Soybean Board (USB) meeting in Des Moines, Iowa to approximately 100 USB directors and stakeholders of U.S. Soy.

USSEC CEO Jim Sutter speaks to U.S. Soy stakeholders at the USB board meeting on July 9 in Des Moines

USSEC CEO Jim Sutter speaks to U.S. Soy stakeholders at the USB board meeting on July 9 in Des Moines

USSEC CEO Jim Sutter gave an overview of the USSEC organization on July 9, discussing USSEC’s mission, vision, values, strategic goals and funding, in addition to highlighting USSEC’s role in the U.S. Soy family. USSEC’s responsibilities on key market access issues and spreading U.S. Soy’s sustainability message were also a focus.

The five USSEC regional directors followed with a summary of their regions, which include Europe (EU) / Middle East North Africa (MENA), Southeast Asia, Asian Subcontinent (ASC), the Americas, and North Asia.

Please click here to read the market snapshots from each region: https://ussec2016.wpengine.com/marketsnapshots/