Three more speakers are slated to participate in the 2015 U.S. Soy Global Trade Exchange. USSEC’s signature event will take place September 9-11 in Minneapolis, Minnesota.
Mark Cullen, executive vice president of animal nutrition at West Central, will discuss the role of co-ops in the international market. Dr. Soon-Bin Neoh, managing director of the Soon Soon Group of Companies, and Toshihiro Shinohara, director of the soybean department for Sanko Food, will both serve on the international food and feed buyers’ panel.
For more information about these speakers or about the U.S. Soy Global Trade Exchange, please visit https://ussoyexchange.org.
335 trade team representatives, including USSEC escorts, will be attending the U.S. Soy Global Trade Exchange set to take place in Minneapolis, Minnesota from September 9-11.
Teams that are scheduled to attend include feed and food teams from Korea; tofu and feed teams from Japan; soybean purchasers from Hong Kong; Special Quality Premium Variety (SQPV) team and preferred customers from Taiwan; feed and food teams from Southeast Asia; a food team from Bangladesh; soybean crushers from Pakistan; an ASC delegation and core team from India; and teams from China, EU, Americas and MENA.
The U.S. Soy Global Trade Exchange focuses on opportunities to build relationships between international buyers and exporters.
To register or for more information about the event, please visit us at https://ussoyexchange.org
The National Feed Producers Association (ANFACA), which represents a third of the feed produced in Mexico, recently formed a group with the assistance of USSEC. This alliance is aimed at young people in order to involve the next generation that will be in in charge of the member firms. The group is named “Jovenes ANFACA” and it recently organized the Young ANFACA Entrepreneurs Group Global Seminar on Price Management held in Guadalajara, Mexico.
This event was celebrated in the Pan-American Institute of Business Management (IPADE) and over 130 participants attended, representing 8 countries. Most of the delegates were from the feed and livestock sectors, with others coming from related industries such as corn/starch, oilseed crushers, trading firms, seed companies, and financial institutions, including government agencies. Commodity Ingredient & Hedging (CIH) executed the core of hedge-related training and IPADE had two professors address the group on related topics.
The event had several sponsors, including USSEC, CME Group, ANFACA itself, the Jalisco State Agricultural Council (CAJ), Cargill and Hayex Americas, among others.
USSEC Regional Director – Americas Francisco de la Torre and USSEC consultant Gerardo Luna participated in the seminar. During the price management program, Mr. Luna moderated two panel discussions, one of which featured Mr. de la Torre. The panel discussions covered a lot of information and both Mr. de la Torre and Mr. Luna shared their experiences in the private and public sectors and current business occupations. USSEC was repeatedly acknowledged for its continued collaboration with the Jovenes ANFACA project, from inception to its actual execution.
The Compound Livestock Feed Manufacturers Association of India (CLFMA), the national trade association that primarily focuses on livestock and poultry feed industry, has extended its interests to aquaculture and requested USSEC to design and implement an aquaculture workshop for entrepreneurs in East India.
Kolkata, situated in the province of West Bengal, is an area that depends on fish for daily food, a food habit primarily driven by culture. West Bengal produces about 1.58 million tons of fish per annum and is second only to the province of Andhra Pradesh, which produces about 2 million tons of fish annually. While Andhra Pradesh uses 35,000 metric tons (MT) of fish feed every month, West Bengal uses only about 3,500 MT per month indicating the need for the adoption of feed technology and the use of advanced fish farming technology. With this objective in mind, CLFMA and USSEC decided to collaborate on a workshop to influence change in market behavior and enhance the use of soy-based fish feed in the region.
USSEC’s feed program has listed capacity utilization of feed mills through market diversification and species diversification as its priorities – the outcome is envisioned as increased soy utilization due to increased feed marketing, says Dr. Vijay Anand who heads the feed/soy meal program for India. The agreement for this event was that USSEC would plan content and provide resource people required for the workshop while CLFMA would bear venue/event expenses, and would be responsible for inviting potential entrepreneurs from the region. Through this arrangement, the industry trade body contributed 50 percent of the funding for the event and also provided office and manpower support that helped extend the marketing reach.
Six renowned resource professionals directly connected with the fish and shrimp sectors of the aquaculture industry were engaged by USSEC to impart technology and trade messages to the 96 entrepreneurs who attended the interactive workshop. Officials of the state government took keen interest in the workshop to grasp technologies and absorb them into government support programs.
This is the second workshop that USSEC has conducted in the region in the past two years and since then, there have been significant inroads made in the utilization of soy-based fish feeds, said R. Umakanth, aquaculture consultant for USSEC India. Deliberations and recommendations made at this workshop further motivated the industry to advance its aquaculture status to produce more fish and shrimp in the region. Dr. Anand adds that collaborating with CLFMA on various soy utilization aspects is advantageous to USSEC because it is a trade body that frequently works with the Government of India and is directly associated with utilization and promotion of the animal feed industry in India.
USSEC’s national event, “Soy Partnership Summit (SPS) 2015,” was conducted on July 23 and 24 in Indore, India.
SPS has shown positive growth in popularity and commercial utility with unique features added to the event each year. Voluntary industry participation increased by 34 percent compared to last year’s event with approximately 400 people attending the main event on July 23. About 230 participants from 17 different Indian provinces comprised of soy buyers representing the utilization sector, mainly from animal feeds, attended.
The sellers’ side, comprised of soy crushers and traders, trust this event and has pitched in strongly with a 118 percent increase ($35,000) in funding support compared to $16,000 in 2014. For the first time, SOPA (Soybean Processors Association of India) hosted the opening dinner, along with providing additional support.
Participants provided feedback on five utility avenues: new knowledge received at the USSEC event; ample opportunity to express problems and seek solutions; networking heavily during the event; initiating trade talks and start booking soy meal orders; and, most of all, having access to a valuable, national data base of buyers’ and sellers’ contacts.
American Soybean Association (ASA) director Bret Davis and United Soybean Board (USB) director C.D. Simmons participated in this event, along with USSEC Director International Program Strategy & Research/Regional Director – ASC Drew Klein and USSEC Marketing Director – Animal Nutrition/Meal Pam Helmsing. Scott Sindelar, Foreign Agricultural Affairs (FAS) Minister-Counselor for Agricultural Affairs in India, and U.S. Department of Agriculture (USDA) agriculture specialist Amit Aradhey stressed various aspects of U.S Soy and agriculture. Mr. Davis discussed the quality grading of U.S Soy and Mr. Simmons spoke on the sustainability of U.S Soy. These speeches gave participants a framework in which to compare advanced farming and trade process of the U.S as compared to India. The delegates from the U.S Soy industry inaugurated the event in the traditional Indian manner of lighting a lamp. The USSEC team participated with complete involvement, made impactful presentations that were appreciated by the industry and interacted with an array of industry contacts on the utilization as well as the soy production sectors, giving the event a strong U.S Soy emphasis.
WISHH consultant Masum Reja from Bangladesh and former USSEC consultant Dr. Athula Mahagamage of Sri Lanka spoke about U.S Soy trade at SPS 2015. They expressed how their countries are gradually changing their stands on sourcing U.S meal as opposed to meal from their immediate neighbor, India.
The SPS featured a global supply and demand (S&D) update that spelled out trade flows and global trends with the objective of aligning the soy stakeholders to international trade practices because there is always a disconnect between international and domestic prices of soy meal. USSEC consultant Paul Smolen talked about global S&D in great detail.
For the first time in India, USSEC gave a presentation on the “Science and Safety of Agri-Biotechnology.” The information and approaches to biotech aspects was received with full interest and understanding and this is a significant, positive move. Dr. C. S. Prakash, professor of plant genetics, biotechnology and genomics at Tuskegee University, cleared up myths and apprehensions that many Indians hold on biotech.
Two former USSEC program directors for the feed and food sectors, Dr. Dinesh Bhosale and Dr. Suresh Itapu, spoke on the current status and future potential for soy in animal feed and human food applications in India. These presentations elucidated pathways that have to be adopted by the Indian industry for building businesses using soy as an important protein input.
USSEC feed program consultants Dr. Vijay Anand and Dr. Pawan Kumar shared the index of industry interest on SPS that has developed year after year since its conceptualization in 2009. The second part of their presentation, “Soy Industry to our Knowledge,” aligned with facts and observations that were true to the industry. These in turn prompted discussions and formed the basis for analysis and understanding the soy industry and trade in India.
The post lunch session titled “The Soy Talk” is what many participants most look forward to: an opportunity to speak out and express their feelings on trade requirements. An almost full house and a 25-member panel comprised of industry stalwarts with experience debated on 14 different soy topics. The main concerns were S&D, price, quality, logistics and the need for the soy industry to recognize and cater to domestic protein requirements. Before the deliberations began, Mr. Sindelar addressed the audience, letting them know how the USDA works with Indian agriculture and trade to help India progress in different ways.
The event’s second day started with a motivational session where renowned writer Soma Valliappan presented his impressions on SPS. Following this session, and throughout the two days, buyers and sellers were networking to discuss trade and carry out their business. Some of them also engaged with crushers to go on field trips to their soy crushing facilities and arrive at soy buying agreements.
Many key organizations known for their trade strength and functions were part of the more than 400 participants at SPS 2015, including USGC; ADM; Bunge India; Cargill India; Compound Livestock Feed Manufacturers Association of India (CLFMA); Solvent Extractors Association of India (SEAI); Soy Food Promotion and Welfare Association (SFPWA); National Egg Coordination Committee (NECC); Poultry Federation of India (PFI); Rabobank; Godrej Agrovet Ltd; Suguna Foods and Feeds; Venkateshwara Hatcheries; CP India; Indian Tobacco Company (ITC); Ruchi Soy; Adani Wilmar; Vippy Soya; and many more. Winning confidence and soliciting support from top ranking industry members is certainly an essential part of SPS that will help to foster trade and posterity.
USSEC recently provided technical service to dairy producers in Guatemala. Consultants Carlos Campabadal and Carlos Espinosa traveled to Guatemala July 14-19 to participate in the Guatemalan Dairy Cattle Association’s field days and to provide technical service to dairy producers in order to promote the use of U.S. soybean meal.
During this trip, the consultants participated in four dairy field days in different regions of Guatemala. The regions were chosen to represent the different types of climates and types of animals (pure breeds and crossbred cows). The field days were conducted at four farms and the presentations consisted of conferences, machinery, feeds and veterinary medicines exposition, and a visit to see farm facilities and animals, as well as a question and answer session with the USSEC consultants. Approximately 500 dairy producers and technicians attended the four field days.
Mr. Campabadal gave a lecture, “Why Cows Do Not Produce Efficiently in the Tropics,” where he covered factors that reduce milk production in tropical climates. Mr. Espinosa presented talks related to dairy replacement feeding and management programs. Other speakers, technicians from Guatemala and Spain, talked about topics such as forage production and the use of biogas.
USSEC India recently participated in “India Farm 2 Fork 2015” in New Delhi.
Farm 2 Fork was organized by the PHD Chamber of Commerce in Delhi, one of India’s leading chambers of commerce. The conference is an annual event attended by a select category of food industries, food policy makers, concerned ministries and departments of the Indian government.
Smt. Harsimrat Kaur Badal, union minister of food processing industries from the Indian government, opened the program, stressing that food processing is the key link between agriculture and manufacturing. In a developing country such as India, it contributes as much as 9 to 10 percent of the GDP in the agriculture and manufacturing sectors. Speakers and panellists talked about issues including food processing, skill development in the food processing sector; food and nutrition security; food laws; procurement; distribution and supply chain; marketing; and other aspects of agriculture and food processing.
There was a debate on the topic of “why India doesn’t import oil seeds rather than importing edible oil.” Dr. Ratan Sharma, USSEC Director – Soy Food Program, India, participated in this debate and discussed the miserable soy situation in India and the consequences faced by the crushers and the soy processing industry in general. He emphasized India’s shrinking soy production and said that 80 percent of the country’s crush capacity is not utilized due to lack of availability and the complex soy situation in India.
This situation creates an opportunity for India to import U.S. Soy as a sustainable and convenient soy supply to fulfill the oil and protein requirements of the country. Besides fulfilling the edible oil and soy meal requirements, it would also create employment opportunities in this sector, which is a major drive of the Indian government. In continuation, Dr. Sharma described soy processing opportunities for food and feed uses in India.
John Slette, Senior Agriculture Attaché of the U.S. Embassy served as keynote speaker, discussing how soy food and feed business create a livelihood for a large number of entrepreneurs in India, including those in the aquaculture sector. Mr. Slette also arranged an opportunity for Dr. Sharma to be interviewed by an online business TV news channel. This interview provided Dr. Sharma with a chance to highlight the opportunities for U.S. Soy in India.
In another event in Delhi recently, USSEC India participated in a FAS/USDA co-operators meeting led by the Under Secretary for Farm and Foreign Agricultural Services Michael Scuse, a highest – ranking officer of the USDA and Scott Sindelar – Minister councilor FAS in Delhi. Representing USSEC, Dr. Ratan Sharma discussed about the present scenario of the soybean in India and drastic decline in the soy meal export from India and about the increasing domestic consumption of the soy food and feed uses. He mentioned about the first ever open discussion in a half day session organised by the Soy Oil Processors Association of India (SOPA) to discuss the possibilities of adopting the GM practices for soybean in India, during their oil seed convention in Nagpur in the last week of the September 2015. USSEC’s efforts to enhance the soybean and soymeal imports from US in the ASC region with an increased US share, about the US beans being crushed for the oil and meals in the region for the local consumption, and US food bean and soy oil opportunities in India were discussed during this meet.
USSEC participated in a sustainability event, held at the Milan EXPO USA Pavilion in Italy on July 3. The USA Pavilion showcases the idea “American Food 2.0: United to Feed the Planet,” and spotlights American leadership on issues such as food security and policy, technology, nutrition and health, and culinary culture. Over 140 countries are participating in Milan EXPO 2015, and more than 20 million people are expected to visit before the World’s Fair concludes in October 2015. The USA Pavilion, which focuses on the United States as an innovator not only in the food sector, but also in many aspects of culture, science, and business, has already registered more than one million visitors.
U.S. Secretary of Agriculture Thomas Vilsack gave the keynote address at the “U.S. Sustainability: This is How We Grow” event, which was sponsored by the Foreign Agricultural Service (FAS) Rome Country Strategy Support Fund (CSSF), and was attended by a select group of 40-50 representatives from the agri-food sector, other EXPO Pavilions, non-profit organizations, and U.S., Italian, and EU officials. The event featured an expert panel representing the U.S. dairy, soybean, organic and fishery sectors.
Secretary Vilsack spoke on the topic “How We Grow for the Future” and noted “U.S. agriculture has a positive story to tell on sustainability…We have a long-standing commitment to conservation. We also promote research and education for sustainable agriculture. With the global focus on climate impacts on agriculture and food security, the United States is now also committed to implementing climate smart agriculture principles.” He added that “it will take as much innovation, science, research, and technology over the next 35 years as in the last 10,000 years.” Secretary Vilsack outlined the U.S. sustainability and climate-smart agriculture efforts to date and argued for more research and development as well as policies based on science. He stated that sustainability must not only be about environmental sustainability but also about economic sustainability, which includes supporting diversity in methods of production and all types of farmers.
USSEC senior technical consultant David Green’s presentation on the Sustainability Alliance framed the discussion by introducing the initiative and describing some of the underlying EU perceptions about U.S. agriculture and the theme of sustainability. Mr. Green explained how the United States has been on the forefront of sustainable farming practices ever since the dustbowl in the 1930s and that now more than ever the U.S. government has laws and programs in place to support and defend good farming practices.
USSEC vice chairman and ASA director Jim Miller’s “This is How We Grow” presentation provided a practical example of a fourth generation farmer from Nebraska who has been using sustainable farming practices on his farm for years. He discussed how sustainable farming is a way of life for him and his peers because farmers care about the future. Crop rotation improves diversity and reduces inputs, while also meeting customer demands and improving profitability. By using biotechnology, Mr. Miller has managed to reduce the amount of crop protection agents used, and by employing sustainable farming practices he has not tilled since 1996, which has resulted in fuel savings, increased organic matter of soil and decreased soil erosion.
A new, easy-to-understand infographic was recently launched on USSEC’s partner site, USSOY.org. The infographic demonstrates sustainability practices followed by U.S. Soy farmers, including conservation tillage, water management, nutrient management, pest management, and buffer practices.
USSOY.org helps share the story of U.S. farmers with international buyers, who are interested in how their crops were raised and in the people who produced them.
Click here to check out the new sustainability infographic at USSOY.org.
Increasing the awareness of U.S. Soy, improving the understanding of the value of soybean meals of different origins and educating local industries to detect potential adulteration of this valuable raw material, were the main goals of the recent USSEC seminar, “Near Infrared Spectroscopy and Feed Microscopy as Tools to Differentiate Between Origins and Identify Adulterants of Soybean Meals.”
The seminar, held in Bucharest, Romania, took place on June 25. More than 27 key industry lab managers, nutritionists, researchers, purchasing managers and poultry professionals from Romania, Morocco and Tunisia attended the event. Notably, most of the participants were young professionals, demonstrating the eagerness to learn the latest news in soybean meal quality.
Keynote speakers were Dr. Paloma Rebollar, Dr. Ana Baroetta and Dr. Roser Sala, professors from the Universities of Madrid and Barcelona. USSEC consultants Dr. Khalid Benabdeljelil, professor at Rabat University in Morocco, and Dr. Riadh Karma, USSEC consultant from Tunisia, joined and actively participated with their customers during the field visits and seminar in Romania.
The USSEC seminar speakers first introduced the basics of Near Infrared (NIR) and Feed Microscopy, and then provided the results of the seven-year Madrid University NIR Soybean Meal study.
The use of NIR technology by the Romanian feed industry to determine simple components such as moisture, protein, fat, and fiber of major feed ingredients and finished feeds has been around for many years. NIR calibration for soybean meal of different origins requires adjustments to the particular production process and geographical region. Currently, the Romanian feed mill laboratories are using NIR mainly to implement their quality control and quality assurance programs involving feed ingredients and finished feeds.
“Our Romanian colleagues are doing a very good job using NIR technology. In this regard, we have found a very interesting set of soybean meal analysis databases. The next step for the feed companies is to use NIR technology as a tool to build or fine tune specifications of feed ingredients (especially for soybean meals of different origins) in feed formulation software,” noted Dr. Rebollar, the keynote speaker at the event in Bucharest.
“On the other hand, statistical expertise is needed to calibrate, validate, and update equations under commercial conditions and this seems to be a major limiting factor in the proper use of this technology by some of the companies we interacted with during our field visits and seminar. Moreover, we recommended our young colleagues to develop their own customized calibration models in compliance with the specific raw materials used in a particular production process and available on the particular market and geographic location,” Dr. Rebollar added.
Prior to the seminar, project participants traveled to the National Institute of Animal Nutrition (IBNA) and several commercial feed mills from Southern Romania were shown NIR testing procedures and got access to data compilation utilized under local commercial conditions in Romania.
The USSEC project was an excellent opportunity for the attendees to refresh their knowledge and understand how NIR should be better used in order to get more value from U.S. soybean meal and how to detect potential adulteration of this valuable ingredient. Shortly after the meeting, key companies from Romania continued interaction with the Spanish professors and showed a particular interest in statistically interpreting the soybean meal databases and how to select / purchase the right microscope for their feed laboratories.
United Soybean Board (USB) director David Williams traveled to China from July 10-21, participating in and presenting at USSEC’s Soy Trade Price Risk Management Workshop and the USSEC-sponsored 2015 China International Oils & Oilseeds Industry Summit in Ningbo City, Zhejiang Province, China. During his trip to China, Mr. Williams, escorted by USSEC marketing consultant Claudia Chong and China marketing staff, also made servicing tours to key customers in nearby Ningbo.
USSEC China has conducted 13 risk management workshops since 2012. The purpose of the workshops is to help major Chinese buyers improve their risk management skills in the face of an increasingly challenging global market. 40 participants representing major Chinese importers, crushers and feed and integrators from all over China participated in the training. USSEC consultant Sue Goll presented the global soybean market situation and risk management strategies.
USSEC recently participated in the business meeting and trade show, GH-100.
USSEC consultant Jorge Martínez escorted a team of sales managers of soybean oil refineries and soyfoods manufacturers to promote their U.S. soybean products at the event in Merida, Mexico. GH-100 provides suppliers with the opportunity to meet with purchasing managers and executives from the hotels, restaurants and institutions (HRI) segment who are invited by GH-100 to participate in business meetings.
Two sales managers from two Mexican soybean oil refineries and two soyfoods manufacturers participated in this event working at the USSEC booth and presenting their products in four group meetings and in one-on-one meetings with purchasing managers of HRI companies. The U.S. Soy products promoted were four brands of soybean oils for use for frying in restaurants; one brand of soybean oil fortified with docosahexaenoic acid (DHA); soy beverages; and texturized soybean protein foods. The managers had business meetings with purchasing managers of participating companies such as restaurants and hotels chains in Mexico and Central America.
USSEC and the managers who participated in this event contacted more than 50 purchasing managers and executives of the HRI. As a result of these business meetings, the participating soybean oil refineries will increase their sales an additional 16,000 liters of soybean oil per month and the soyfoods manufacturers are making negotiations to introduce their products to several hotel and restaurant chains in Mexico.
USSEC was recently invited by the PHD Chamber of Commerce and Industry to participate in its “Make in India” food processing conference. “Make in India” is a new, major national program of the Indian government and PHD is one of India’s top commerce and industry chambers, working closely with the Indian government to move their commercial and industrial agenda forward. This program was held in Madhya Pradesh, which is considered the soy bowl of India.
“Make in India” is the agenda of India’s current prime minister with a focus on inviting domestic and international investment in different areas including the food processing sector. The objective is to facilitate and strengthen domestic industry, create employment opportunities, and attract foreign direct investment (FDI).
USSEC suggested that a session on soy could be added to this conference. USSEC Director – India Soy Food Program Ratan Sharma participated as a speaker, delivering a lecture on the potential of soy food processing in India. In his speech, Dr. Sharma elaborated on soy food business opportunities, the role of soy in the food and nutritional security of India, and convinced the audience that soy food processing needs to be organized in India for India as it is most needed for Indians’ own food and feed uses, rather than selling it to other countries.
Dr. Sharma noted that it was encouraging to see two of India’s top food processors telling the panel and SOPA (Soy Oil Processors Association of India) officer that because India is an edible oil deficit country, they should import soybeans from countries where oil is plentiful. The processors explained that the value derived from the domestic market will be much better than the export, especially in the case of soy.
Dr. Sharma had the opportunity to personally meet the food processing minister (minister of state in Modi government). During a long conversation, Dr. Sharma discussed the present soy situation in India and the dependency on exports because soy processing is no longer a lucrative business. He suggested that her ministry could organize the soy processing business in India to meet the country’s own requirement for food and nutritional security and for poultry, aqua and animal utilization purposes. The minister assured Dr. Sharma that she will discuss this matter with the prime minister and will try to work on this issue from her ministry level as well. She covered these soy-related issues in her inaugural speech at the conference and also to the media, saying “capturing more and more value in India is the real meaning of ‘Make in India.’”
“Make in India” was well-covered by print and electronic media throughout the country.
The second “Make in India” food processing event was organized in Delhi by the CII (Confederation of Indian Industries), which is another influential chamber of commerce and industry. The cabinet minister of food processing was the chief guest. In a short meeting with the minister during the conference, Dr. Sharma discussed multiple taxation and the product approval problems which the soy industry is facing. The minister assured him that he will look into the multiple taxation issues in food products, especially with nutritional ingredients such as soy.
Scott Sindelar, FAS Minister-Counselor for Agricultural Affairs in India, gave a speech, mentioning that considering its oil as well as food and nutritional security, India should not depend only on its own produced soybeans but should go for imported alternatives, and he proposed that the U.S. is the best option for this.
The managing director of the SSP Pvt. Ltd. also emphasized the import of soybeans to meet Indian oil and food- and feed-related demands and to generate employment. SSP was one of the major sponsors of this event. During the session with the chief secretary (a senior Government of India (GOI) officer) of the food processing ministry, Dr. Sharma discussed soy-related issues, which the chief secretary discussed and noted.
This event was a strategic effort by USSEC to mobilize GOI resources toward organizing India’s soy food industry. The participation of FAS and its recommendations about the import of U.S. Soy made a great impact on the overall efforts and the future strategies of USSEC in India.
The U.S. Soybean Export Council (USSEC) sponsored and participated in the 9th International Aquaculture Forum 2014 (FIACUI 2014), held November 5-7 in Guadalajara, Mexico. USSEC’s Americas office, which is funded by FMD and MAP, facilitated this forum. USSEC also invested $5000 of checkoff funds in this event. USSEC’s participation helped establish and increase relationships with aquaculture industry representatives, promoted the use of U.S. soybean products in aquaculture, and established key contacts for trade and technical servicing with this industry. The event drew representatives from the business sector, research centers, universities and the Mexican state of Jalisco’s Ministry of Rural Development. An international conferences program was included to provide producers with information to help them optimize their processes, packaging and marketing of seafood products. FIACUI 2014 also co-hosted the Latin American and Caribbean Aquaculture meeting (LACQUA 2014), a scientific conference organized by the World Aquaculture Society (WAS). Business meetings took place between aquaculturists, fishermen and potential buyers, with the aim of expanding their marketing channels. In the upcoming year, the Mexican aquaculture industry will produce nearly 120,000 metric tons (MT) of seafood and will use more than 70,000 MT of soybean meal from the U.S. This market has good potential for continued growth in the next several years, mainly with tilapia.
The U.S. Soybean Export Council (USSEC) visited one of Mexico’s biggest soybean importers, a Merida-based crusher and refinery company, and met with its commercial director to discuss plans to promote its 2015 soybean oil brands and ways that USSEC could provide assistance. USSEC’s support over the past two years to promote and impel two brands of 100 percent soybean oil has already resulted in sales increases. The production and R&D managers were invited to attend the next American Oil Chemists Society (AOCS) Meeting in Orlando, FL, which is intended to update their knowledge of soybean crushing and production of soybean oil and edible fats with low trans fats content. USSEC also planned the organization of two seminars for the company’s key soybean meal customers with the objective to communicate the high quality of U.S. soybeans and soybean meal, along with relevant information on market trends.
The U.S. Soybean Export Council (USSEC) organized and conducted a public cooking class using soybean ingredients to promote the use and health benefits of soy products on November 29, 2014 in a Mexico City public park with more than 200 participants. USSEC brochures and promotional articles, along with product samples, were included in giveaway bags for participants. Event promotions included eight radio plugs, newspaper advertisements and banners for internet and social media. USSEC gave four interviews to media to discuss its mission and marketing activities, along with providing information about soybean products and their health benefits. These interviews were published in radio, newspapers and magazines. The public cooking class and the media promotion regarding the health benefits of soybean products proved to be very successful with 97 percent of the attendees convinced to use soybean products as a source of healthy foods. USSEC´s message spread by various media outlets was estimated to reach 9,306,212 people and the media coverage of the event was equivalent to over $86,000 USD.
The U.S. Soybean Export Council (USSEC) implemented a strategy, “Soy is Health,” to encourage greater consumption of U.S. soybean oil in the larger soybean oil-consuming countries in the Americas region where competing oils from other origins have affected imports from the U.S. In Costa Rica, USSEC conducted a generic campaign along with major soybean oil refiners touting activities that included educating consumers about the benefits of soy through community events, in-store promotions and an outdoor signage campaign. In Guatemala, USSEC worked with soybean oil refiners on similar educational activities and assisted “pull-through” at point of purchase in key retail stores in and around Guatemala City. USSEC invested $34,000 in Costa Rica and $10,524 in Guatemala, both under U14CXAM023-02 (Americas-Development of Media Campaigns & End User – Soybean Oil promotional campaigns). In both countries, the promotional campaign took place in August and September 2014. Costa Rica’s results showed a 10 percent increase in U.S. soybean oil consumption vs. the same period last year. Costa Rica imported 95,200 metric tons (MT) of U.S. soybeans for crush in FY14. Just two months into the current fiscal year, the major importer INOLASA was already ahead of that amount of U.S. soybeans with current and future sales of 112,500 MT. Results in Guatemala boasted an increase of 18 percent in soybean oil consumption vs. the same time last year with an increase of 25 percent for the brand promoted by the Guatemala refiner. In FY14, Guatemala increased its imports of U.S. soybean oil 292 percent (31,900 MT) vs. the previous year FY13 (10,900 MT). These results have raised Guatemala to the 7th largest importer of U.S. soybean oil in the world, up from 16th the previous year.
The U.S. Soybean Export Council (USSEC) conducted a two day seminar in the Philippine municipalities of Anda and Bolinao, Pangasinan on September 25 and 26, 2014 targeting milkfish cage technicians, farmers, investors and local government units with the objective of sharing USSEC’s Low Volume High Density (LVHD) cage aquaculture technology along with the latest technologies and benefits of using extruded floating feeds in milkfish cage aquaculture in the Philippines and Southeast Asia (SEA). 67 participants representing milkfish cage technicians, farmers, investors and staff of local government units from Anda and Bolinao along with feedmill representatives attended the two-day forum. The seminar helped participants gain information on how to improve farmers’ production efficiency, transition to sustainable cage farming with the use of extruded floating feeds, proper feed and water quality management, profitability and the lowering of milkfish feed conversion ratio (FCR) in milkfish cage aquaculture. Milkfish farmers adopting technology and management practices discussed in the seminar will measure long-term success. Unless this particular market segment of the market is taught how to be sustainable, local farmers may underperform, dampening the growth of soybean meal (SBM) consumption in the area. Milkfish (Chanos chanos) is the most important fish species in the Philippines with an annual production of 401,070 metric tons (MT) in 2013. The province of Pangasinan produced about 100,682 MT in 2013, or about 25.1 percent of the Philippines’ total milkfish production, with an estimated feed requirement of 241,636 MT and estimated SBM usage of about 91,824 MT. In 2014, Pangasinan’s milkfish production rose to about 114,358 MT with an estimated feed requirement of 274,459 MT and estimated SBM usage of about 104,294 MT. Estimated SBM inclusion rate is at 38 percent. From 2002 to 2013, production of milkfish from aquaculture grew at an average rate of 3.62 percent. USSEC’s current aquaculture program in the Philippines is aimed at setting the foundation for a more sustainable and quality-oriented production base.
The U.S. Soybean Export Council (USSEC) followed up on feeding demonstrations with two cooperators in Mexico, the Autonomous University of Baja California (UABC) in Ensenada and the Feed and Research Center (CIAD) in Mazatlan. The demonstrations involved the evaluation of the inclusion of soy protein concentrate (SPC) from U.S. manufacturer Prairie Aquatech in a feed produced by a Guadalajara feed manufacturer. USSEC provided technical support by conducting one-on-one meetings with UABC and CIAD to discuss feeding protocols; checking which fish were used; inspecting feeds manufactured for the demonstrations; meeting with the managers of the feeding demonstrations; visiting the respective hatcheries; and discussing the current protocol, chiefly covering feeding practices and times for sampling. At CIAD, the feeding demonstration is being carried out with Lutjanus guttatus (spotted rose snapper) specie, while Totoaba macdonaldi (totoaba) specie is being used at the UABC. In the Mexican markets, working with red snapper and common snook offers a good opportunity to include SPC into the diets of these fish. These feeding demonstrations illustrate the benefits of using U.S. soy products in aqua feeds and provide an opportunity to boost the consumption of U.S. soy products in the Mexican aqua feed industry. USSEC also discussed opportunities to work with these cooperators in new research with other species of marine fish in the next fiscal year, offering greater opportunity for the import of U.S. soy. U.S. company Techmix, who will be providing the SPC for FY15 aqua feeding demonstrations, has informed USSEC that production capacity and supply for this year will be close to 100 metric tons a month.
An independent study commissioned by the U.S. Soybean Export Council (USSEC) to measure the producer return from the combined soybean checkoff and FAS (MAP and FMD) concluded that international market promotion has significantly boosted U.S. soybean industry profitability. The evaluation, conducted by Dr. Gary Williams of Texas A&M University in 2014, used an econometric simulation model of world soybean and soybean product markets dating back more than 20 years. According to the study, international marketing activities conducted on behalf of U.S. soybean growers increased soybean exports each year by an average of 993,600 metric tons (MT) or nearly 5 percent. For soybean meal and soybean oil, the average annual growth over that period was estimated to be somewhat larger at 15 percent (808,600 MT) and 24 percent (149,600 MT) respectively. Using those results, a gross export revenue benefit-cost ratio (BCR) over the period resulted in $29.6 of additional export revenue (net of the cost of the promotion) per dollar spent on international promotion. At the producer level, that additional export revenue translates into a BCR of $10.1 in additional profit to growers per dollar spent on international promotion. The U.S. Soy Family – American Soybean Association (ASA), United Soybean Board (USB), and Qualified State Soybean Boards (QSSB) – and the U.S. Department of Agriculture (USDA) each contributed about half the total funds for international market promotion over the years measured. Since 1970/71 through 2011/12, a total of $764,500,000 from the checkoff and matching FMD/MAP funds were used with FAS contributions totaling approximately $382,250,000. The international market promotion component of the U.S. Soy Family generated over $20 billion in additional export revenue since 1980/81 with a BCR of $34.8 per dollar spent on international promotion and over $6.2 billion in additional soybean grower profits since 1980/81 with a producer BCR of $10.1 in producer profit per dollar spent on international promotion.