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USSEC Conducts Course on Sales Strategies for Soybean Oil in Costa Rica

Monday, June 15, 2015
Category General News 
USSEC recently conducted a course on sales strategies for soybean oil in Costa Rica. Two refining specialists led the course and participants included the sales force…

USSEC recently conducted a course on sales strategies for soybean oil in Costa Rica. Two refining specialists led the course and participants included the sales force of a Costa Rican soybean oil refinery. The main objective was to provide the skills necessary to increase attendees’ self-confidence and sales strategies.

The leaders provided theory and dynamic practices to strengthen participants’ knowledge and made it a fun course where students were attentive and hands-on, which helped them discover strategies to achieve more sales. Attendees learned that relationships are an important aspect of doing business and learned strategies to achieve empathy with customers and mutually communicate to steer negotiations toward success. Participants also learned how to know if the sale is closed, what they need to do if customers accept the sale and received tips to know when customers want to buy or when they have to use more strategies to convince them.

USSEC consultants Pedro Gonzalez and Jorge Martinez presented topics related to soybean oil in order to provide additional sales tools to the participants in the event. Mr. Gonzalez spoke about market opportunities for soybean oil in different market segments and Mr. Martinez spoke about the characteristics and health benefits of soybean oil.

This course was very well received and useful for the participants.

Sales Coach Arturo Lopez gives a presentation during the course sales strategies for soybean oil in Costa Rica

Sales Coach Arturo Lopez gives a presentation during the course sales strategies for soybean oil in Costa Rica

USSEC Co-Organizes Landmark ASEAN Aquaculture Industry Summit for Industry and Governments to Discuss Opportunities and Challenges in the Aquaculture Sector

Monday, June 15, 2015
Category General News 
USSEC, together with the U.S. Grains Council (USGC), U.S. Agency for International Development (USAID), and Foreign Agriculture Service USDA, jointly organized the…

USSEC, together with the U.S. Grains Council (USGC), U.S. Agency for International Development (USAID), and Foreign Agriculture Service USDA, jointly organized the 1st Association of Southeast Asian Nations (ASEAN) Aquaculture Industry Summit from June 2-4, 2015, at the St. Regis Singapore.

Over 90 representatives from governments, academia, trade associations, industry, and investors converged for two and half days of plenary and roundtable sessions that addressed four core areas of stakeholder interest: best practices in ASEAN aquaculture farm management; strategies and future of ASEAN feed management; regulation and legislation in aquaculture; and investment in aquaculture.ASEAN1

The U.S. Soy Family was represented by USSEC Secretary and Illinois Soybean Association director Sharon Covert and R.J. Campbell, field service manager for the Nebraska Soybean Board, who were led by USSEC Marketing Director – Aquaculture/Customer Focus Colby Sutter. Dr. Mike Cremer, USSEC’s Senior International Aquaculture Program Advisor, and Lukas Manomaitis, Southeast Asia Regional Technical Director – Aquaculture, participated in the roundtable discussions sharing their extensive experience and expertise. USSEC Regional Director – Southeast Asia Timothy Loh and the SEA team were on hand to provide assistance and support at the event.

U.S. Ambassador to Singapore, H.E. Kirk Wagar, remarked in his address, “Very few industries in the world can boast 7.8 percent annual growth over the past two decades, but aquaculture is one of them.” The two main goals of the conference are to: bring together key industry decision makers and influencers to discuss the issues and challenges that maybe hampering the aquaculture sector from realising its potential; and to find common ground in developing a roadmap towards regulatory and certification harmonization among ASEAN.

The overall feedback from participants was very positive. In an online poll conducted at the end of the conference, over 90 percent of respondees indicated the preference to continue this event next year.

Aquaculture has been one of USSEC’s cornerstone programs for over a decade and with good reason. Asia account for about 90 percent of global aquaculture production with four of the top ten aquaculture producers in the world hailing from Southeast Asia, accounting for about 20 percent of the feed-based aquaculture production volume globally.ASEAN2

“ASEAN has about 9 percent of the world’s population and covers a land area of 4.5 million square kilometers or about 3 percent of the world’s total land area. The seas covered by ASEAN are about three times larger than its land area. With limited arable land, aquaculture will continue to play a very important role in providing both food security and social and economic development,” says Mr. Loh.

As the world becomes more globalized, exports will continue to play an important role in the industry. “Aquaculture, above anything else, defines the mantra: ‘When trade works, the world wins,”’ adds Kevin Roepke, USGC Regional Director for Southern Asia and Oceania. “Fish is the world’s most valuable exported food commodity with a total value over corn, soybeans and beef combined. Its role in achieving global food security cannot be overlooked.”

In terms of nutrition and cost efficiency, feed management and technology in aquaculture is still lagging behind that of terrestrial livestock. Increased usage of quality vegetable protein sources as a mainstream raw feed ingredient in aqua feed will continue to grow against concerns for sustainability, disease and cost control. This trend bodes very well for U.S. agricultural exports, particularly U.S. Soy.

USSEC China Conducts Second Session of Joint Trade and Technical Seminar

Monday, June 15, 2015
Category General News 
USSEC China’s marketing and animal utilization (AU) staff conducted the second session of a joint trade and technical seminar in Hangzhou on May 21. The conference was…

USSEC China’s marketing and animal utilization (AU) staff conducted the second session of a joint trade and technical seminar in Hangzhou on May 21. The conference was open to preferred crushers, feed millers, animal producers, and key opinion leaders from soy-related industries, industry associations, and research institutes from eastern China.

A total of 68 individuals participated in the roundtable, representing major feed mills and integrators, crushing plants from Shanghai and nearby locations, and soybean importers and exporters.

Post-event evaluation showed that 100 percent of the participants highly valued the USSEC seminar as a very helpful and meaningful interaction and exchange among the upper and lower stream of soy industry. More than 97 percent of the participants said this event helped them become more aware of the sustainability and value of U.S. Soy and indicated that this event reinforced their confidence in increasingly using/purchasing U.S. soybeans.

USSEC received feedback from a soybean meal trader who said he benefitted from the seminar by adopting some of the purchasing strategies and risk management tools that he learned at the seminar, making his company more profitable.

1.USSEC Country Director - China Zhang Xiaoping presents information on the value and sustainability of U.S. Soy

USSEC Country Director – China Zhang Xiaoping presents information on the value and sustainability of U.S. Soy

2.USSEC AU Technical Director Dr. Richard Han discusses the advantage of U.S. Soy’s amino acid profile

USSEC AU Technical Director Dr. Richard Han discusses the advantage of U.S. Soy’s amino acid profile

Consumption of U.S. Soybean Meal in Vietnamese Feed Mills Continues to Rise

Monday, June 15, 2015
Category General News 
In the last few years, the number of aquaculture feed mills in Vietnam that have started to use U.S. soybean meal in aquaculture feeds production has risen as USSEC has continued…

In the last few years, the number of aquaculture feed mills in Vietnam that have started to use U.S. soybean meal in aquaculture feeds production has risen as USSEC has continued to provide technical information showing the superiority of U.S. Soy compared to soybeans of other origins.

USSEC Vietnam Aquaculture Technical Managers Vo Hoang Nguyen and Nguyen Van Tien visit the Asian sea bass farm of Nguyen Thi Ven in Thai Binh, Vietnam to check pond preparation

USSEC Vietnam Aquaculture Technical Managers Vo Hoang Nguyen and Nguyen Van Tien visit the Asian sea bass farm of Nguyen Thi Ven in Thai Binh, Vietnam to check pond preparation

A recent technical seminar in Ho Chi Minh City organized by USSEC highlighted the superiority of U.S. soybean meal to soybean meal of other origins in nutrient values, growth performance and lower costs of feed per kilogram of weight gain, resulting in lower feeding costs and better performing animals when the rations contain U.S. soybean meal. U.S. soybean meal provides the most valuable nutrients needed in animal diets: a superior amino acid profile and amino acid digestibility, increased metabolizable energy, lower fiber content, higher total phosphorus, and greater uniformity among batches. The unique nutrient profile of U.S. soybean meal has a significant value when compared to soybean meal of other origins. Although the cost of U.S. soybean meal may be slightly higher than soybean products of other origin, the superior value of U.S. soybean quality will produce improved profitability through ration efficiency and lower feeding costs.

Production of soy-optimized feed for Asian sea bass at Kinh Bac feed mill

Production of soy-optimized feed for Asian sea bass at Kinh Bac feed mill

Now, more and more feed mills, including USSEC customers Kinh Bac and Minh Tam, have been using more U.S. soybean meal in aquaculture feed because of its quality and because it is easy to place an order for it in Vietnam. USSEC believes that with the fast growth rate of Vietnam’s aquaculture sector, the demand and consumption of U.S. soybean meal in Vietnam will continue to grow.

Spleen specimen of healthier fish showing fewer or no MMC

Spleen specimen of healthier fish showing fewer or no MMC

Spleen tissue of Asian fingerling sea bass in Thai Binh infected with Megalo-Macrophages Centres (MMC), specimen observed under a light microscope

Spleen tissue of Asian fingerling sea bass in Thai Binh infected with Megalo-Macrophages Centres (MMC), specimen observed under a light microscope

 

U.S. Soy Exports May Set New Record

Monday, June 8, 2015
Category General News 
As of May 28, overall U.S. Soy exports are at 90.5 percent of the annual U.S. Department of Agriculture (USDA) estimate with several months to go in the year. USSEC CEO Jim…

As of May 28, overall U.S. Soy exports are at 90.5 percent of the annual U.S. Department of Agriculture (USDA) estimate with several months to go in the year.

USSEC CEO Jim Sutter says, “I think we are poised to certainly set a new record for exports this year – remember bean crop year goes from September 1 – August 31 and meal/oil from October 1 – September 30.”

Soy Export Performance Spreadsheet 2014-15

USSEC Participates in Russian Feed Manufacturers Annual Conference

Monday, June 8, 2015
Category General News 
USSEC participated in the annual scientific and practical conference, “Integrative and Innovative Development of Compound Feed Industry of Agro-Industrial Complex,…

USSEC participated in the annual scientific and practical conference, “Integrative and Innovative Development of Compound Feed Industry of Agro-Industrial Complex,” organized by JSC VNIIKP, the Russian Research Institute of Compound Feed Industry, and the Russian Union of Compound Feed Manufacturers. At the invitation of Dr. Valery Afanasyev, the President of the Russian Union of Compound Feed Manufactures, USSEC Eastern European consultant Dr. Iani Chihaia and USSEC local consultant Dr. Maria Domoroschenkova attended the forum and gave technical presentations to a large audience.

The event took place from May 27-29 in Voronezh, the heart of the Russian feed industry. More than a hundred Russian feed technologists, nutritionists, researchers, managers, and poultry and livestock breeders attended this conference, which is widely described by commercial feed nutritionists as one of the most important events of the feed industry in the country.

Dr. Domoroshchenkova presented an overview of the status of the Russian soy market under recent developments and the characteristics of soy protein additives available for different feed applications manufactured locally or imported to Russia. She emphasized the soybean meal urease and trypsin inhibitors levels currently accepted in Russia and compared these with standards from different countries around the world, including the U.S. and EU. The interactions and discussions during the presentations clearly demonstrated the interest of the Russian feed industry in learning the latest news and upgrading standards of quality for soybean meals.

Dr. Chihaia introduced the importance of soy for the global and regional animal industries, proper processing and efficient usage of soy and emphasized the role of quality control of soybean meals from different origin or different processing technologies.

He said, “I was glad to have the opportunity to attend the event in Voronezh and learn more about the current challenges and opportunities in the local feed sector. Meantime, I had the chance to meet with Russian industry colleagues involved directly in commercial feed production.” Dr. Chihaia continued, “We had excellent practical discussions about feed ingredients quality, particularly protein ingredients and especially about soybean meal and full fat soybean meal. Most of the participants we interacted with showed a high interest in learning more about soy quality, differentiation and proper usage of soy products in animal diets. Future activities should be implemented by USSEC, focusing on assisting end users of U.S. soy, Sodrugestvo customers.”

Russia currently produces over 27 million tons of compound feed at 259 feed mills annually. More than 40 plants were constructed during the last five years. Additionally, vertically integrated swine and poultry producers and meat processors produce substantial volumes of feed for internal consumption. For the past decade, Russia was one of the fastest growing animal protein countries with 28-29 percent growth in chicken production, 16 percent growth in pork production and 4.7 percent growth in cattle production during the 2008-2012 period. According to estimates of the Russian Union of Compound Feed Manufacturers, the demand of the local feed industry for soy will be more than 4 million metric tons (MMT) in 2015. This figure could be substantially higher in case of optimizing of local feed formulations following modern nutritional requirements. Currently, a ratio of fodder grains in local feed formulations reaches an average 75 percent versus 45 percent in Europe. Although trading down impact and weaker investment conditions disturbs short-term dynamics, long-term fundamental remains positive for Russia. This is expected to potentially increase the current usage of soy by the local animal protein production industry. In the current marketing year, Sodrugestvo, the leading Russian soybean crusher, has contracted 350 thousand metric tons (TMT) of U.S. soybeans. Perdue Inc. is the leading supplier of soybeans to Sodrugestvo.

USSEC consultants Dr. Domoroschenkova and Dr. Chihaia attended and gave presentations at the Annual Conference of the Feed Manufactures at the Russian Research Institute of Compound Feed Industry

USSEC consultants Dr. Domoroschenkova and Dr. Chihaia attended and gave presentations at the Annual Conference of the Feed Manufactures at the Russian Research Institute of Compound Feed Industry

During the presentations, the conference participants interacted with Drs. Domoroschenkova and Chihaia

During the presentations, the conference participants interacted with Drs. Domoroschenkova and Chihaia

USSEC Organizes Soybean Meal Forum in Spain

Monday, June 8, 2015
Category General News 
On May 28, USSEC organized a soybean meal forum in Barcelona, Spain. The one-day event bought together more than a dozen experts from leading European research centers,…

On May 28, USSEC organized a soybean meal forum in Barcelona, Spain. The one-day event bought together more than a dozen experts from leading European research centers, trading companies and private entities to discuss the latest studies and findings on soybean meal.

USSEC consultant Dr. Gonzalo Mateos from the University of Madrid presented the results of his long-term research, funded by USSEC, on soybean meal from the United States, Brazil and Argentina. Over a seven-year period, almost 500 samples have been taken and analyzed for various components including proximal analysis and amino acid content, aiming to determine overall quality of the different sourced meals. The results showed wide variation in numerous sub-components of soybean meal, but provided sufficient evidence to conclude that while Brazilian soybean meal generally has higher overall protein levels, due mostly to latitude and production conditions, U.S. soybean meal has better quality protein for animal nutrition purposes.

Discussion focused on finding the most cost effective and quickest way to determine the protein quality of soybean meal such as using reactive lysine as an indicator. Participants agreed that good communication along the entire value chain, from producers to crushing facilities to feed manufacturers to livestock producers, was essential. There was also general agreement by all participants that the use of near-infrared spectroscopy (NIR) technology will be essential to determining the nutritive value and protein quality of the different batches of soybean meal. Soybean meal customers in the European Union are increasingly sophisticated and will be demanding specific components in the soybean meal , tailored to their production requirements.

USSEC Southeast Asia Shares Differential Quality of U.S. Soybean Meal with Vietnam’s Aqua Sector

Monday, June 8, 2015
Category General News 
USSEC Southeast Asia recently organized a seminar, “Amino Acid and Energy in Soybean Meal Used in Poultry and Livestock: A Model for Aquaculture Nutrition,” which aimed…

USSEC Southeast Asia recently organized a seminar, “Amino Acid and Energy in Soybean Meal Used in Poultry and Livestock: A Model for Aquaculture Nutrition,” which aimed to provide Vietnamese aqua feedmills with knowledge and research data on U.S. Soy products, while emphasizing the differentiation of U.S. Soy products by amino acid profile and metabolizable energy content.

The one-day seminar was held on April 8 in Ho Chi Minh City at the Saigon Sheraton Hotel. The conference was attended by about 20 aqua feed producers and feedmillers, mainly from South Vietnam. USSEC Vietnam Country Manager Tran Trong Chien and USSEC Vietnam Aquaculture Technical Managers Vo Hoang Nguyen and Dr Nguyen Van Tien were also in attendance.

USSEC Vietnam Aquaculture Technical Managers in red shirts: Mr. Vo Hoang Nguyen (far left) and Dr. Nguyen Van Tien (far left), together with swine Technical Manager Dr. Basilisa Reas and USSEC Vietnam Country Manager Tran Trong Chien with participants at the seminar

USSEC Vietnam Aquaculture Technical Managers in red shirts: Mr. Vo Hoang Nguyen (far left) and Dr. Nguyen Van Tien (far left), together with swine Technical Manager Dr. Basilisa Reas and USSEC Vietnam Country Manager Tran Trong Chien with participants at the seminar

Dr. Basilisa P. Reas, USSEC technical expert in monogastric and swine nutrition, shared a paper highlighting the higher metabolizable energy (ME) and digestible essential amino acid (DEAA) content of U.S. dehulled soybean meal compared with meal of other origin, as demonstrated by bioassay results from Massey University.

Using livestock and poultry nutrition as a basis for discussing aquaculture nutrition, Dr. Reas highlighted that the ME:DEAA ratio is a more accurate way of assessing the energy-to-protein ratio and, hence, the quality of feed ingredients. This would also provide more reliable assessments of feed cost per kilogram, and a better estimate of how feed quality affects the bottom-line. Dr. Reas also shared that full-fat soybean meal is a good source of phospholipids (lecithin) which increases the energy digestibility of high fat diets which is common in most aqua feeds.

Scientifically designed feeding trials or bioassays in aqua species should generate similar ME:DEAA data that would more accurately reflect the utilizable energy-to-protein ratio, an area of research in which USSEC could contribute pioneering efforts. The seminar further analyzed the superior economic returns from using U.S. Soy products, by comparing the energy and amino acid profiles of soy products of various originations.

USSEC Holds Annual Aquaculture Evaluation Conference in China

Monday, June 8, 2015
Category General News 
USSEC, together with China National Extension Center for Fisheries Technology (NEC), held its annual evaluation conference from May 11-15 in Chun’an, Zhejiang Province,…

USSEC, together with China National Extension Center for Fisheries Technology (NEC), held its annual evaluation conference from May 11-15 in Chun’an, Zhejiang Province, China. USSEC Country Director – China Xiaoping Zhang, USSEC Senior Aquaculture Advisor Dr. Michael Cremer and Wei Baozhen, Director-General of NEC, together with more than 40 of USSEC’s cooperative aquafeed demonstration field managers, representatives from major aqua feedmills and other industry companies, attended the conference.China2

Mr. Wei gave a speech at the conference about aquaculture technology development and the present status of USSEC’s aquaculture technology adoption in China and emphasized that China’s government will continue to strengthen its cooperation with USSEC, particularly in the following areas: the development of environment friendly aquaculture technology; energy saving technology; food safety; aquaculture management training; promotion for the use of renewable protein resource; and training and learning through In (invited consultants from abroad)-And-Out (sending team members abroad).

Managers from USSEC’s feeding demonstration sites talked about the results and summary of each of the demonstrations. Dr. Cremer and each of USSEC’s China aquaculture staff gave presentations on global aquaculture status, USSEC’s aquaculture program activities in China and the summary of all the feeding demonstrations from USSEC’s perspective.China1

USSEC Holds 1st Roundtable Meetings for Soy Oil Processors in Morocco

Monday, June 8, 2015
Category General News Middle East / North Africa 
USSEC held its first roundtable meetings for soy oil processors in Casablanca, Morocco on June 2. Local USSEC consultant Benabdeljelil Khalid opened the meeting, highlighting…

USSEC held its first roundtable meetings for soy oil processors in Casablanca, Morocco on June 2.

Local USSEC consultant Benabdeljelil Khalid opened the meeting, highlighting USSEC’s mission in the Middle East / North Africa (MENA) region and the importance of U.S. Soy in Morocco’s market.

USSEC MENA Regional Soybean Oil Technical and Commercial Consultant Najeh Asad gave an introductory presentation on the current status of the soybean oil market and industry in Morocco and the soy value chain in Maghreb, where soy is the leading U.S. agricultural value product. Morocco uses over 400 thousand metric tons (TMT) of soy oil of a total vegetable oil consumption of 676 TMT. The consultant addressed customers’ issues and presented the latest on optimization parameters of the refining process to produce high quality soybean oil.Morocco2

The roundtable meetings were followed by onsite visits to key leading customers during which the importance of U.S. Soy oil was highlighted and differential advantages of crude U.S. Soy oil were presented such as lower refining losses, insured quality and logistics, which contribute to a higher quality product.

The consultants reminded customers of the National Oilseed Processors Association (NOPA) standards of soy oil and provided quality control benchmarking required for every step of the refining process. Topics covered included the latest innovations, analytical technology procedures, trouble shooting issues, and equations to evaluate losses, among others.

Maghreb remains the largest market place for soybean oil consumption in the MENA region where soy oil is the predominant vegetable oil.

Workshop at Lesieur Cristal

The workshop was held at Lesieur Cristal in Casablanca, Morocco

USSEC’s Anand is Recognized by India’s Aqua Feed Industry

Monday, May 25, 2015
Category General News 
During a recently conducted trade and tech meeting for aquaculture in one of India’s southeastern provinces, USSEC Director for Animal Feed and Soy Meal Program – India…

During a recently conducted trade and tech meeting for aquaculture in one of India’s southeastern provinces, USSEC Director for Animal Feed and Soy Meal Program – India Dr. P. E. Vijay Anand was given a surprise award in front of a 300 member industry audience.

The award was given by the Ananda Group, which is one of the oldest and largest aquaculture projects in India. Dr. Vijay was honored in a unique, traditional Indian cultural ritual. He sat on a chair, was covered with a special honor shawl, given a floral garland to wear, and was awarded a unique plaque inscribed “Professional Achievement Award” with Dr. Anand’s own likeness engraved on it. This ritual was performed by Dr. Manmohan Singh (IAS), principal secretary to the government of Andhra Pradesh, Department of Animal Husbandry and Fisheries and the CEO of the Ananda Group, Mr. Vishwanada Raju.

A professional achievement plaque was presented to Dr. Anand

A professional achievement plaque was presented to Dr. Anand

Dr. Anand was asked to speak a few words and advise the industry on the next steps to be taken. He first expressed gratitude to the industry for recognizing USSEC’s efforts and services, recognizing that these services are enabled through generous contributions made by the U.S. Department of Agriculture (USDA) and U.S Soy farmers in order to upgrade technologies and transform markets in India for the benefit of all. He also acknowledged USSEC’s leadership and the India team that supports the program’s implementation and execution of successful activities.

Dr. Anand’s message to the audience was delivered using real life examples. About 130 million tons of milk, which is highly perishable, is handled fairly efficiently in India through cold chains; pizza, pasta and momos which are not traditional foods in India have taken strong roots and are popular; chicken is accessible to all Indians who need it; and Coca-Cola is available in Indian villages where drinking water is at times scarce. He said while Indians have been responsible for making such successful market changes, they could also transform the aquaculture industry more efficiently. Dr. Anand urged the government and the industry to take speedy steps to clear bottlenecks and develop this sector. He classified the young population of India (50 percent in the age group of 25-30 years) as having nine characteristics: no time, excess knowledge, brand conscious, no patience, willingness to experiment, seeking convenience, high stress levels, health conscious and possessing higher spending power. He added that these traits drive new market bases and open up a myriad of opportunities for the aquaculture industry.

Dr. Anand receives his award during a traditional Indian ritual

Dr. Anand receives his award during a traditional Indian ritual

USSEC Provides Full Fat Soybean Meal Technical Services Program in Egypt

Monday, May 25, 2015
Category General News Middle East / North Africa 
USSEC recently provided a full fat soybean meal technical services program in Egypt. USSEC consultant Dr. Mian Riaz travelled to Cairo from May 15-19. He first visited…

USSEC recently provided a full fat soybean meal technical services program in Egypt.

USSEC consultant Dr. Mian Riaz travelled to Cairo from May 15-19. He first visited the Wadi Holding Co. and inspected their original feed mill. The company currently has three extruders making full fat soybean meal. It is planning to install a new extruder at its extraction plant facility at a different location. Dr. Riaz gave a presentation about full fat soybean processing and quality and showed some video on the subject. He discussed Wadi’s drawing and new site for full fat soybean production in detail.

USSEC consultant Dr. Mian Riaz with the technical staff of Pyramid Poultry

USSEC consultant Dr. Mian Riaz with the technical staff of Pyramid Poultry

On the second day, Dr. Riaz visited Pyramid Poultry in Sadat City. This feed mill plans to install 36 new extruders with presses to make mechanically expelled soybean meal for poultry. Currently, it is building its factory and then will start making full fat and express meal. The company has already bought all the extruders and presses for its operation. Dr. Riaz talked to staff about the quality of soybean meal and showed them some video about processing full fat and express meal. Pyramid Poultry is interested in refining soy oil from its mechanically expelled operation and has already purchased the refining equipment, which will be installed soon after the completion of the facility.

Dr. Riaz visited Cairo Poultry feed operation on his third day. Cairo Poultry is presently using Chinese extruders to make full fat soybean meal and recently installed an expander for full fat soybean meal production. Dr. Riaz presented a seminar to more than 15 feed mill staff on full fat soybean meal processing and its quality parameters. At this time, the company is having some issues with producing full fat soybean meal with its new expander. Dr. Riaz explained the principles of operation of dry and wet extruder as well as the expander.

 

USSEC Promotes U.S. Soybean Products at 2015 China Feed Ingredient Forum & China Feed Industry Expo

Monday, May 25, 2015
Category General News 
USSEC participated in the 2015 China Feed Ingredient Forum & 2015 China Feed Industry Expo on April 23 and 24 in Nanjing City, China. The event was organized by the China…

USSEC participated in the 2015 China Feed Ingredient Forum & 2015 China Feed Industry Expo on April 23 and 24 in Nanjing City, China. The event was organized by the China Feed Industry Association (CFIA) and over 500 participants attended. The annual forum and expo are one of the most important activities for China’s feed industry.

USSEC Animal Utilization (AU) Technical Director Dr. Richard Han gave a presentation about world soybean trade and the advantages of U.S. soybean products. Other speakers hailed from China’s Ministry of Agriculture; feed ingredient supplier, Dalian Commodity Trade; the U.S. Grain Council; and the International Fish Meal & Oil Association.

In addition to speaking at this international forum, Dr. Han was also invited to speak about global soybean trade and U.S. soybean products at a feed development and feed safety forum organized by Jiangsu Aomai Biotechnology Co., Ltd.

USSEC Animal Utilization (AU) Technical Director Dr. Richard Han makes a presentation at the 2015 China Feed Ingredient Forum at Nanjing City, Jiangsu Province

USSEC Animal Utilization (AU) Technical Director Dr. Richard Han makes a presentation at the 2015 China Feed Ingredient Forum at Nanjing City, Jiangsu Province

Dr. Han talks about world soybean trade and the advantages of U.S. soybeans at the Feed Development and Feed Safety Forum

Dr. Han talks about world soybean trade and the advantages of U.S. soybeans at the Feed Development and Feed Safety Forum

USSEC Member Receives First USDA Non-GMO Certification

Monday, May 25, 2015
Category General News 
USSEC member SunOpta announced on May 18 that its Hope, Minnesota facility is the first food manufacturing facility in the United States to receive U.S. Department of…

USSEC member SunOpta announced on May 18 that its Hope, Minnesota facility is the first food manufacturing facility in the United States to receive U.S. Department of Agriculture (USDA) Process Verified Program (PVP) verification for Non-Genetically Modified Organisms (GMO)/Non-Genetically Engineered (GE) products.

SunOpta Inc. is a global company focused on organic, non-GMO and specialty foods. The company specializes in the sourcing, processing and packaging of organic and non-GMO food products, integrated from seed through packaged products; with a focus on strategic vertically integrated business models. Its organic and non-GMO food operations revolve around value-added grain, seed, fruit and vegetable based product offerings, supported by a global sourcing and supply infrastructure.

The Hope facility will produce PVP verified Non-GE/GMO food-grade soybeans and corn. SunOpta’s soybeans and corn will be the first produced in the U.S. to have the full auditing and verification of the USDA. The program makes it possible for SunOpta to label its food-grade soybeans and corn as non-GMO/GE.

USSEC Japanese Swine Trade Team Visits Minnesota

Monday, May 25, 2015
Category General News 
USSEC sponsored a swine trade team from Japan to visit southern Minnesota in mid-May. The mission team consisted of Japanese business executives, journalists and a farmer…

USSEC sponsored a swine trade team from Japan to visit southern Minnesota in mid-May.

The mission team consisted of Japanese business executives, journalists and a farmer who were looking for ways to improve their swine industry. USSEC invited the team to learn more about U.S. agriculture, while forging a relationship that will lead to them buying more U.S. Soy.

The visitors toured a feed plant and visited Minnesota farmer Cole Trebesch and his father at their farm near Sleepy Eye.

U.S. Soy farmer Cole Trebesch and his father hosted Japanese farmer Atsushi Tokioka at their farm near Sleepy Eye, Minn.

U.S. Soy farmer Cole Trebesch and his father hosted Japanese farmer Atsushi Tokioka at their farm near Sleepy Eye, Minn.

Japanese farmer Atsushi Tokioka said, “Something I don’t like in Japan is that we don’t take pride in farming. But here there is a lot of pride in producing something.”

Mr. Trebesch stated, “They can learn something from us and we can probably learn something from them.”

USSEC and Minnesota Soybean organized the trade group.

USSEC is a trusted ally, working with QSSBs as their global marketing arm to enhance market access for state produced soy and soy products. USSEC is the state’s gateway to the international marketplace, providing timely and relevant information through USSEC’s proprietary network in 70 countries.

USSEC introduces SPC to Egyptian Market

Monday, May 25, 2015
Category General News Middle East / North Africa 
USSEC and USSEC member Midwest Ag Enterprises are working together in Egypt to introduce soy protein concentrate (SPC) to a growing aquaculture market. USSEC organized…

USSEC and USSEC member Midwest Ag Enterprises are working together in Egypt to introduce soy protein concentrate (SPC) to a growing aquaculture market. USSEC organized an aquaculture seminar on optimized feed formulation for marine finfish and tilapia. A total of 95 participants attended the event, representing 40 of the top poultry and aqua feed producing companies and opinion leaders in Egypt’s aquaculture industry.

Egypt’s aquaculture sector has been growing at more than 10 percent per year for the past 10 years. Today, the aquaculture sector produces approximately 1.1 million tons of fish, 40,000 tons of which are marine fish. This number is expected to double by 2017 as Egypt unveils plans to establish 2,400 hectares of marine fish farms along the Suez Canal waterline. The project is expected to produce 50,000 tons of fish annually and annual demand for marine feed is expected to reach 200,000 tons. Current marine feed production capacity is only 1000 tons, leaving great opportunity in terms of improving quantity as well as quality of marine aqua feed.Egypt1

USSEC feed milling specialist Tim O’Keefe met with several of the aqua feed producers to address specific technical questions about the use of U.S. SPC in diets for marine species. Aller Aqua, one of Egypt’s leading quality producers of feed, and Wadi Group expressed a keen interest in proceeding with the production and testing of a soy-based diet containing Nutrivance from Midwest Ag Enterprises. Wadi plans to independently register Nutrivance for importation and purchase feed for a trial with ten large cages of sea bass.

USSEC Marketing Director – Aquaculture/Customer Focus Colby Sutter attended the seminar and welcomed participants. Mr. O’Keefe delivered a presentation on feed formulation using soybean meal and SPC for sea bass and sea bream diets. Jim Moline, the president of Midwest Ag Enterprises, spoke about the nutritional advantage of SPC and USSEC speaker Sirri Kayhan, Regional Manager at Feed Management Systems Inc., concluded the seminar by demonstrating the economic advantage of using SPC to replace fishmeal.

The presentations’ main message emphasized the important potential of U.S. Soy in improving diet quality and performance, consequently providing an opportunity to increase returns for U.S. Soy farmers. Follow-up visits with feed manufacturers underlined the existing interest in marine feeds using SPC. All of the feed manufacturers visited have established projects to produce marine fish feed.

Mr. Moline participated in the follow-up visits and commented, “I am finding great opportunity for Nutrivance SPC in Marine Fish diets in Egypt. I see a quickly expanding marine aquaculture industry and the potential transition of the 80,000 tons of marine fish diets currently using trash feed. I am really excited to be on the ground floor in this market. I am especially excited to prepare shipment of Nutrivance to the Wadi Group to begin its use in sea bass diet formulations.”

Meeting with Hussien Mansour, CEO of Aller Aqua

Meeting with Hussien Mansour, CEO of Aller Aqua

Meeting with Ayman Rostom, general manager of G.M Skretting

Meeting with Ayman Rostom, general manager of G.M Skretting

USSEC Supports Small-Holder Soyfood Industries in Indonesia

Monday, May 18, 2015
Category General News 
USSEC continues to support the soyfood industry in Indonesia through recent collaborative activities with local cooperative KOPTI Bogor District in East Java. On March…

USSEC continues to support the soyfood industry in Indonesia through recent collaborative activities with local cooperative KOPTI Bogor District in East Java. On March 3, USSEC Assistant Soyfood Program Manager Muhammad Ridha attended a ceremony aimed at promoting new equipment standards for the local tofu and tempe industry.

Jointly organized by the Ministry of Cooperatives (MoC), Minsitry of Agriculture (MoA), medium-and-small enterprises (MSMEs) and National Standards Body, the event featured the signing of an memorandum of understanding (MoU) betwen the MoC, MoA and National Standards Body. The aim of this MoU was to formalize support for the application of productivity-enhancing technologies for MSMEs, aiding them in improving overall competitiveness. The minister of cooperatives, deputy minister of agriculture, head of the National Standards Body and representatives from various MSMEs attended the ceremony.

At the MoU signing: KOPTI Bogor District Head Mr. Sukhaeri (in white) explains the tempe processing technology with Mr. Anak Agung Puspayoya, Minister of Coopertives and MSMEs (green batik) and Head of the National Standards Body (blue batik)

At the MoU signing: KOPTI Bogor District Head Mr. Sukhaeri (in white) explains the tempe processing technology with Mr. Anak Agung Puspayoya, Minister of Coopertives and MSMEs (green batik) and Head of the National Standards Body (blue batik)

Government bodies (MoC, MoA and the National Standards Body) have pledged to distribute equipment to MSMEs in selected parts of Indonesia. These come equipped with technology developed by KOPTI Bogor District that caters specifically to the needs of MSMEs. This backing marks positive outcome from USSEC’s efforts in technology promotion and advocacy, with the support of other stakeholders such as Mercy Corps working with KOPTI Bogor District.

To increase public awareness of the benefits of soyfood consumption, USSEC partnered with KOPTI Bogor District to bring a group of students to visit Rumah Tempe Indonesia (RTI), translated as “House of Tempe.” On March 24, 100 students from the Lazuardi Junior High School in Jakarta, along with their teachers, visited RTI to learn more about tempe making. Mr. Endang from KOPTI Bogor District presented the benefits of tempe consumption and outlined each step of the tempe manufacturing process in detail.

Despite consuming tempe almost daily, many students had never seen tempe making before, and were excited to be able to apply concepts from their biology lessons on food fermentation and ragi (starter spores). With the positive feedback received, the school has decided to visit RTI next year with more of their students.

Mr. Endang from KOPTI Bogor District presents the benefits of tempe and its production processes to students from Lazuardi Junior High School visiting Rumah Tempe Indonesia

Mr. Endang from KOPTI Bogor District presents the benefits of tempe and its production processes to students from Lazuardi Junior High School visiting Rumah Tempe Indonesia

On March 31, USSEC, in collaboration with KOPTI Bogor District, conducted a training event as part of a series of training sessions in 2015 for tofu and tempe producers from MSMEs in Bogor. The one-day training was attended by some 40 tofu and tempe producers. A key issue raised was the challenges facing tofu and tempe producers with the start of the Association of Southeast Asian Nations (ASEAN) Economic Community, a free-trade zone in ASEAN member-states.

As part of the training, participants learned more about the processes and best practices undertaken by the tofu and tempe industry outside Indonesia, to serve as benchmarks that could motivate them to improve their own production processes.

USSEC Assistant Soy Food Program Manager Ridha Muhammad talks to tofu and tempe producers at a training session organized by KOPTI Bogor District for MSMEs

USSEC Assistant Soy Food Program Manager Ridha Muhammad talks to tofu and tempe producers at a training session organized by KOPTI Bogor District for MSMEs

USSEC Participates in Japan Feed Seminar Series

Monday, May 18, 2015
Category General News 
A USSEC mission visited Japan from April 18-24 to participate in three seminars of the Japan Feed Seminar Series and meet with customers. American Soybean Association…

A USSEC mission visited Japan from April 18-24 to participate in three seminars of the Japan Feed Seminar Series and meet with customers. American Soybean Association (ASA) director E.L. Reed of Missouri traveled to Japan with USSEC Marketing Director – Animal Nutrition/Meal Pam Helmsing.

USSEC Japan Director, Mitsuyuki Nishimura, briefed the team on Japan’s changing demographics; the country’s crush industry and tight margins; and the Transpacific Trade Partnership (TTP), which Japan recently joined.

IMG_8900Mr. Nishimura said, “We need to educate Japanese animal producers and the feed industry about the importance of amino acids.” He continued, “Soybean meal is historically traded in Japan on the basis of protein content, but it is meaningless to evaluate soybean meal by protein content.”

At the conferences, Mr. Reed talked about his farm, his family seed and feed business, the U.S. swine industry, the advantages of U.S. Soy and prospective plantings. He was impressed with the “kind and considerate” people that he met there and stressed that making connections with customers of U.S. Soy is key. “It takes a little more human sometimes,” he stated.

U.S. grower leader E.L. Reed spoke about his 48 years in farming to seminar participants

U.S. grower leader E.L. Reed spoke about his 48 years in farming to seminar participants

The seminar audiences included veterinarians, feed formulators and farmers who were engaged and asked technical questions. Mr. Reed said it was important to “get down to a common narrative” between the two countries.

The team visited Zen-Noh and Hayashi, where USSEC consultant Jannes Dopplenberg talked about optimizing feed formulas, reducing feed costs and optimizing technical results. Follow up questions centered on maximum performance vs. optimal performance and various equipment used in feeding trials. Hayashi shared feed formulations and discussed actual formulations and ways to improve. The USSEC team also toured the feedmill and drove through one of their hog farms housing about 4,400 sows.

Japan has conducted several seminar series, bringing in well-respected experts from around the world, including USSEC consultants Drs. Gonzalo Mateos, Richard Miles, Hans Stein, Jan van Eys, Paul Tillman, Jim Pettigrew and Jannes Dopplenberg. More than 90 percent of the attendees of these seminars indicated that the seminars enhanced their understanding of the value of soybean meal from the U.S. and similar results have been obtained when Japanese teams visited the U.S.

Ms. Helmsing said, “The feed and livestock industries are becoming better educated consumers of soybean meal and are recognizing the value of U.S. Soy but it remains a challenge to close the loop to get them to feel empowered to demand U.S. Soy from the importers.”

“We need to continue to spread the message that testing can help to optimize feed rations and improve profitability and work with the industry to develop ways for end users to influence the country of origin for their soy for animal feed,” she summarized

Mr. Nishimura agrees, “We need to continue to educate them as a long term project. Also, it is a good chance for both Japanese and U.S. grower leaders to understand both countries’ situation mutually through this seminar series.”

 

 

USSEC Participates in International Meat Congress, Provides Trade Service to Swine Producers Confederation in Mexico

Monday, May 18, 2015
Category General News 
USSEC recently participated in the International Meat Congress in Mexico City. Consultants Gerardo Luna and Julio Chaves attended the event, which was organized by…

USSEC recently participated in the International Meat Congress in Mexico City. Consultants Gerardo Luna and Julio Chaves attended the event, which was organized by the Mexican Cattle Feeders Association (AMEG). This Congress gathered the most important meat producers as well as the top meat processors and exporters in Mexico. During the symposium, the consultants attended the conference program and some of the technical presentations, as well as actively participating in formal and informal discussions with industry and association representatives to explain USSEC’s purpose and its role in market and technical support and to look for opportunities of providing trade and technical service. Mr. Luna and Mr. Chaves suggested that there is a need to improve quality in order to sell branded meats and not commodities, saying that meat must tell a story and should be based in quality and sustainability along with animal welfare. They recommended that a quality grading system must be developed in Mexico comparable with other markets.

Mr. Luna also arranged for a meeting with the Mexican Swine Producers Confederation (CPM), attended by USSEC contractors Mr. Chaves, Jorge Martinez (fats and oils) and Adela Perez (human consumption). The meeting focused on having both organizations updated on relevant activities and discussed potential means of collaboration in FY15 and FY16. The CPM director general gave a detailed perspective of their industry and organization, along with their key activities and needs. The USSEC contractors shared details about marketing campaigns, along with upcoming plans and programs. The visit leveraged coordination of potential technical and market support for the future.

Images of the International Meat Congress and the USSEC team visit with CPM Executives in Mexico

Images of the International Meat Congress and the USSEC team visit with CPM Executives in Mexico

USSEC Holds Poultry Roundtable for Maghreb’s Feed Industry in Morocco

Monday, May 18, 2015
Category General News Middle East / North Africa 
USSEC held a poultry roundtable for Maghreb’s feed industry in Maghreb in Casablanca, Morocco from May 10-12 as part of the organization’s FY15 promotion program in the…

USSEC held a poultry roundtable for Maghreb’s feed industry in Maghreb in Casablanca, Morocco from May 10-12 as part of the organization’s FY15 promotion program in the Middle East / North Africa (MENA) region.

(L to R): H.E Dwight L. Bush, Senior Ambassador of the United States of America in Morocco, Brent Babb, USSEC Regional Director – Europe and Middle East / North Africa and Youssef Alaoui, President of the Moroccan Federation of Poultry Association (FISA)

(L to R): H.E Dwight L. Bush, Senior Ambassador of the United States of America in Morocco, Brent Babb, USSEC Regional Director – Europe and Middle East / North Africa and Youssef Alaoui, President of the Moroccan Federation of Poultry Association (FISA)

The U.S. Ambassador in Morocco, Dwight Bush, opened the conference, highlighting the importance of U.S. Soy in exports worldwide and its contributing value to economy. “The global demand for soy will continue to increase, and North Africa’s feed industry was recently recognized as one of the fastest growing feed regions in the world,” he stated. “That growth is due to the dynamic poultry and milling industries that are represented by all of you here today; and at present, Morocco and Tunisia are the largest buyers of U.S. Soy products in the Maghreb, placing these two partners among the top ten largest export destinations for U.S. Soy products.”

Brent Babb, Regional Director – Europe and Middle East / North Africa (MENA), covered the advantages of U.S. Soy and the importance of international markets such as Maghreb in the soy value chain.

Bob Metz, United Soybean Board (USB) board director, and Willard Jack of the American Soybean Association (ASA)’s board of directors, explained the latest developments in farming soybean crops on their farms to the audience. Sarah Hanson, Agricultural Attaché, and the two agricultural specialists in the Maghreb region confirmed that soy is the leading U.S. agricultural value product in the Maghreb.

USB and ASA members of the board of directors at the roundtable. (L to R): Mr. Alaoui, ASA director Willard Jack of Mississippi, Ambassador Bush, USB director Bob Metz of South Dakota and Moulay M’hamed Loultiti, president of Morocco’s largest dairy cooperative

USB and ASA members of the board of directors at the roundtable. (L to R): Mr. Alaoui, ASA director Willard Jack of Mississippi, Ambassador Bush, USB director Bob Metz of South Dakota and Moulay M’hamed Loultiti, president of Morocco’s largest dairy cooperative

The presentations of visiting experts focused on broiler performance developments in the next twenty years, and the resulting requirements in the feed industry. USSEC consultant and professor at the University of Arkansas, Craig Coon, presented integrators, feed and poultry producers’ data showing the advantages of using U.S. Soy as compared to soybean meal of other origins to the audience of traders.

USSEC consultant and director of Food Protein R&D Center at Texas A&M University Dr. Mian Riaz discussed extrusion process and the advantages of different products made of soybeans.

Mr. Babb and his staff, the MENA team and local Morocco consultant Khalid Benabdeljelil organized the conference, which was followed by field visits and meetings with customers in the Moroccan markets.

Attendees of USSEC’s poultry roundtable for the 2nd feed industry in Maghreb

Discussion panel members of “Soy Business in the Maghreb Region.” (L to R): Dr. Craig Coon, University of Arkansas; Dr. Mian N. Riaz, director, Food Protein R&D Center Head – Extrusion Technology Program Graduate Faculty, Nutrition and Food Science Dept., Texas A&M University; Nourredine Karim, president of the Moroccan Feed Manufacturers Association; Khantar Mouhamed, president of the Algerian poultry association; and Dr. Riadh Karma, USSEC consultant and representative of the Tunisian market

The team discussed several issues regarding the importance of high quality ingredients in turkey feed during a visit to the Sofalim feed mill. This group will produce at full capacity feed for 60 percent of the turkeys grown in Morocco. Discussions held at Alf Sahel, the largest feed mill in Morocco, focused on extrusion, equipment and extruded soy products and soy oil. Other talks at Alf Al Mabrouk’s new feed mill focused on NIR and other analytical means to assess SBM quality and supply.

During visits, the team highlighted the need to use high quality feed and ingredients such as U.S. hipro meal to obtain top performance.

The Maghreb is the largest market in the MENA region for U.S. Soy products. Last year, Morocco imported over 300,000 tons of U.S. soybean meal. Traditionally, Morocco has imported a large percentage of its soybean meal needs from the U.S. Today, the U.S. maintains a market share in Morocco’s soybean meal market of about 35 percent. 80 percent of imported soybean meal goes to the poultry feed industry. Poultry remains by far the main user of soybean meal in this area.

Discussion panel members of “Soy Business in the Maghreb Region.” (L to R): Dr. Craig Coon, University of Arkansas; Dr. Mian N. Riaz, director, Food Protein R&D Center Head - Extrusion Technology Program Graduate Faculty, Nutrition and Food Science Dept., Texas A&M University; Nourredine Karim, president of the Moroccan Feed Manufacturers Association; Khantar Mouhamed, president of the Algerian poultry association; and Dr. Riadh Karma, USSEC consultant and representative of the Tunisian market

Visit to the Sofalim soybean meal flat storage