USSEC Strengthens U.S Soy Message at National Event in Sri Lanka

By - Monday, January 30, 2017

A section of the audience at the Sri Lankan Protein Conference

 

USSEC recently conducted a soy demand-building event in Kandy, Sri Lanka as an extension of a two-day national event planned by the Sri Lankan government to educate audiences about protein. About 500 participants attended this event with a significant group including influencers from the government, scientists, and representatives from the animal feed and protein trade industry.

USSEC consultants in Sri Lanka and southern India, Dr. Athula Mahagamage and Dr. Yadunandan, led the conference. Dr. Mahagamage delivered a lecture on importance of protein and how Sri Lanka has been able to increase the production of chicken and eggs to meet growing demand. The session was also used to demystify perceptions about processes employed in chicken production, which was identified as a minor constraint that hampered chicken consumption in the country despite stable demand. During his lecture, Dr. Mahagamage shared data on the utilization of U.S soybean meal in the Sri Lankan poultry industry, emphasizing that the quality meat and positive economics seen in production economics are due to the superior quality and consistent supply of U.S soybean meal.

Drs. Mahagamage and Yadunandan also conducted a closed room discussion with the animal husbandry department, poultry farmers, and veterinary college faculties. Participants agreed on the importance of developing further strategies to increase chicken and egg production in Sri Lanka. Mr. Jayan, owner of Jaya farms, a leading poultry enterprise, pointed out that how U.S soybean meal has contributed to the development of Sri Lanka’s poultry industry.

Mithreepala Sirisena, president of the Democratic Socialist Republic of Sri Lanka, attended the event’s second day. The 304 participants included officials from various government departments, teachers, animal husbandry officials, poultry farmers, and feed millers. Dr. Mahagamage invited two external speakers, Dr. Gamini Jayakody, consultant physician to the World Health Organization (WHO) and Ministry of Health and Dr. Nimal Priyankarage, head of nutrition at the Veterinary Research Institute, to speak at the event and focus on nutrition and nutritional factors. Dr. Priyankarage spoke on high quality protein and how to differentiate complete and incomplete proteins. While speaking on amino acid composition in vegetable and animal proteins, he stressed that only soybeans offer an almost complete profile of amino acids.

President of the Democratic Socialist Republic of Sri Lanka. Mithreepala Sirisena give the inaugural address at the national event for awareness on protein