Visit the All-New USSOY.org!
USSEC re-launched its external facing website, USSOY.org, as the primary resource for U.S. Soy content on February 23.
“The goal of the new site,” explains USSEC Communications Manager Lisa Humphreys, “is to become the destination for international end users of U.S. soybeans and soy products.”
The strategy and redesign of USSOY.org has transformed the site into a publishing platform that prominently features new content and is integrated with USSEC’s content marketing strategy.
USSOY.org houses U.S. Soy content published and/or developed by USSEC, including written stories, videos, podcasts, and infographics.
“USSEC creates and aggregates large amounts of content, but we wanted to find a better way to share this with our customers and end users,” says Ms. Humphreys. “The new site let us deliver this content through a ‘need to know’ format and displays these resources in an easily digestible, streamlined manner.”
Writers from the U.S. Soy family, or external authors, are able to contribute content to this continually refreshed publishing platform. If the material is accepted through an approved workflow, the story will be published on the site.
USSOY.org content includes topics and stories that are compelling, relevant, and timely for the U.S. Soy industry. The site’s content is organized into six channels that group articles together and help users to easily find relevant content through sorting. The channels include:
Additionally, USSOY.org helps USSEC to demonstrate and support the U.S. Soy Advantage, a key component of the United Soybean Board’s (USB) Long-Range Strategic Plan (LRSP). The U.S. Soy Advantage is founded on innovation, which is focused on investment in continuous improvement and meeting customer needs. Through USSOY.org, USSEC and the U.S. Soy family are able to create and enhance partnerships that increase the value and preference for U.S. Soy.