USSEC conducted a course on sales strategies for the sales forces of a soybean oil refinery in Mexico on July 30 and 31.
Two specialists gave the course with the main objective of providing the necessary skills to increase sales representatives’ self-confidence and sales strategies. They taught theory and dynamic practices to strengthen knowledge and made the course fun for participants. Attendees were attentive and participatory, discovering strategies to achieve better sales. The participants learned that relationships are an important aspect of doing business and heard about strategies to achieve empathy with customers and finish a successful sale.
USSEC consultants Pedro Gonzalez and Jorge Martinez also presented topics related to soybean oil in order to provide additional sales tools to event participants. Mr. Gonzalez spoke about market opportunities for soybean oil in the different market segments and Mr. Martinez talked about the characteristics and health benefits of soybean oil.