Perspectives on the USSEC-Hosted Mission to ASC

By - Monday, August 8, 2016

“With each of these trade visits, I am amazed at the breadth and depth of the technical services. They are building relationships by helping people with their businesses, not just moving soybeans. Helping companies builds loyalty for U.S. soybeans.”

-Kathy Maurer, Financial and International Marketing Director, Michigan Soybean Promotion Committee

 

“I’m very excited to see that the reverse marketing that USSEC initiated long ago is working exactly how it was planned. It’s not possible to really have an idea of what is going on in India without seeing it firsthand. We have changed the mindset of those people and we will continue to move the needle there.”

-Park Wells, Executive Director, Tennessee Soybean Promotion Council

 

“The [Indian] government could really affect change for its people if they would remove barriers such inadequate roads and if they would take advantage of farming technologies that are available. The country and its people have such potential.”

-Ken Moore, Grower, Tennessee

 

“Sri Lanka presents such immediate potential. They want their farmers to be progressive and they want to import U.S. Soy. They understand the U.S. Soy advantage. They have a much more sophisticated marketing and processing system than India does. In Bangladesh, based on the comments that we heard, they recognize the quality of U.S. Soy but still make purchasing decisions wholly on price.”

-Tony Stafford, Director of Business Development and New Markets, Missouri Soybean Merchandising Council

“The meetings at the U.S. Embassy really gave me a great understanding of all of the forces that work together to move my soy. USSEC and USDA and FAS … it’s so important to have these boots on the ground. When Jonn (Slette), the senior attaché, emphasized the great value of our visits to the market, it really drove home how important these interpersonal relationships are.”

-Mike Bellar, Grower, Kansas

“Feeding the world is so far from just how we can increase yield. There are so many market access issues that need to be addressed in order to get our commodity to the people that need protein.”

-Matt Stutzman, ASA Director and Grower, Michigan